A while back, I posted an article about Forever 21 launching a new concept store called Faith 21. I know! I had been touting its revelation of us, the plus size consumer, allowing us the opportunity to mix high and low shopping!
Many of us Curvy.Confident.Chic. fashionistas have long questioned what took them so long. Faith 21 recognized us, an underserved market, who desired clothing just as trendy and stylish as their straight sized friends.
With my last article, I left you with the question â€œWill Forever 21’s Faith 21 deliver on fashion, fit, and fierceness?â€
The verdict is in: They failed.
This morning, I hopped on twitter, and already had two messages to me from my followers sharing their gripes about their offerings. Now I knew that this attempt for plus size fashion would be either a success or huge failure.
In order to succeed with plus size contemporary fashion, you need both fit and fashion. Faith 21 lost big on both. Before we cover their â€œinterestingâ€ fashion options, we will address their sizing. Miss Jai, twitpicâ€™d me the size chart and her colorful post, and you would not believe this madness. From her blog, The Fat and Skinny on Fashion, Miss Jai shares her rightful indignation over the collection they had the nerve to call â€œPlus Size.â€
â€œI am so not amused. They still alienated a whole bunch of people, my size 18/20 self included. I can’t wait for Target’s new plus size line to come out. It is supposed to go up to at least a 30. Even Wet Seal’s plus size line goes higher than Phony 21’s. Some shirts go up to a 3X, but the pants go up to a 24. Photo from Fake 21.â€
You see, Faith 21 touts that they carry up to a size 3x, but what they do not tell you is that they consider a size 16 a 2X! No, I am not kidding! Here you go!
This led me to really think about their sizing and look to see what their definition of Junior Plus Size is. Over at EBay, the definition of Junior Plus Size is given as such:
The tag sizes of junior plus clothing will often read 1x, 2x, 3x (even 4x-5x) just like that of women’s plus size clothing, but the fit of junior plus is generally smaller. For example, a size 3x dress in women’s plus equals a size 24 whereas a 3x dress in junior plus may equal a size 22 or even smaller. This is because junior plus garments are usually cut slimmer in the bust and hip areas.
So, while junior plus is usually cut smaller, it is not 4 full sizes smaller than traditional Plus Size! What happened Faith (Forever) 21? How did you get this wrong? If you needed reference, you could have peeked at Torridâ€™s sizing chart! They could have given you a great starting point!
I could go on with their fashion optionsâ€¦ but they only have two pages of some unfortunate fits and poses in which the models look stiff, sad, and uncomfortable.
Faith 21, you can keep your attempt, I will be over at Target having fun with Pure Energy. Target has consistently delivered in both fashion and most fits. So when it comes to my high and low fits- come June, I will be over at Target.