We decided to go to our local Old Navy to check out the new and improved in-store shopping experience for ourselves, and we are taking you with us!
With all the hype around Beyoncé ‘s new adidas x IVY PARK collection, curvy girls are wondering if the collection will include plus sizes. The collection officially launches on January 18, 2020 online at adidas.com but with a host of straight size celeb teasing their PR packages from the Queen herself, plus size women are left wondering if we will be welcomed to the adidas x IVY PARK party.
Before the plus size community rushes over to the adidas website looking for the new IVY PARK collection there is something you need to know: adidas x IVY PARK’s largest size will be an XL.
Although no items are currently available for purchase on the site, Beyoncé’s collaboration with Adidas doesn’t appear offer plus sizes. According to a press release from the brand, items will be available in sizes XS-XL and range from $25 for accessories to $225 for outerwear.
The athleisure line includes bodysuits, hoodies, joggers, jackets and four different sneakers: Ultra Boosts, two color styles of the Nite Jogger, and the Sambarose.
As Beyhivers started searching the web looking for prices, sizes and plus size style inspirations, it became clear no orange boxes were shipped to any plus size star.
Bey hooked celebs like Missy Elliott, Reese Witherspoon, Cardi B, Zendaya, Ellen DeGeneres, Janelle Monáe, and Hailey Bieber just to name a few.
While celebs unpacked boxes fulled with the complete collection, it looks like plus size women will be limited to the accessory category, some of the outwear pieces and one of the four different sneakers.
— Tiffany💋 (@tippy____) January 16, 2020
In a December 2019, Elle Magazine wrote that Beyoncé “designs IVY PARK with everyone in mind.” In a direct quote from that same article, Beyoncé said:
“I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
It’s great to see that Beyoncé made IVY PARK inclusive for all genders but what about the plus size men who also can’t fit in the pieces, either.
In a statement about the collaboration, Adidas wrote, “This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring ’20.”
So now I have questions.
With the very intentional roll-out of this collection, why were plus sizes not included in this adidas x IVY PARK collaboration when this collection champions inclusivity in other ways?
It’s not like adidas isn’t aware of the the plus size community and the power of the plus size dollar. Prior to this the IVY PARK launch, Adidas launched a size inclusive collaboration with the plus size brand,Universal Standard, in October 2019.
The Adidas x Universal Standard collection is available up to a size 4X.
In a statement on Adidas partnering with Universal Standard, Alison Stewart, vice president of concept development at Adidas, noted that the brand sees the potential for change in this space.
Stewart told Teen Vogue, “Inclusive sizing is an important part of adidas’ commitment to enable more women to participate in sport by creating a more diverse range of products for them. This is the first step in the journey, with much more to come.”
It appears this concept wasn’t developed enough to have adidas x Ivy Park to be size inclusive.
At least Adidas didn’t go to the fake inclusive route by hiring smaller plus size models to promote the Ivy Park collection. But it’s still disappointing.
While we have plenty of options for plus size activewear, that doesn’t help the sting of being left out.
When Bey announced the partnership with Adidas after buying out Topshop owner and billionaire Phillip Green in November 2018 to became the sole owner of the Ivy Park brand, the plus size community became very hopeful.
Beyoncé told us to get in formation too bad the diehard plus size hive will be out of uniform.