By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Curvy FashionistaThe Curvy Fashionista
Notification Show More
Aa
  • News
    News
    Looking the the latest plus size fashion and industry news around designers, influencers, and community happenings? We’ve got you covered with the latest happenings in…
    Show More
    Top News
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    9 years ago
    Spring #TCFStyle Giveaway with Hips and Curves
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Hips and Curves!
    9 years ago
    nordstrom size inclusive
    What’s Missing as Nordstrom (and others) Takes Note of Us, the Plus Size Consumer
    6 years ago
    Latest News
    GLAMOROUS Plus Size Capsule Wardrobe || Interview with Suzanne Vinnik, Founder of byVINNIK
    2 weeks ago
    Thank Us Later! We’ve Found the 100 BEST Plus Size Swimsuits Under $100!
    2 weeks ago
    Hittin’ the Beach? Check Out These Fun and Sexy 23 Plus Size Swim Cover Ups!
    3 weeks ago
    26 Super Sexy Plus Size Two-Piece Swimwear That Your Curves Need Now!
    3 weeks ago
  • Style
    Style
    Yes, plus size style options exist and we are here to share the latest style finds, news, updates, and plus size style tips & tricks…
    Show More
    Top News
    Plus size woman Walking
    LETS TALK: Design Elements in Plus Size Clothes that KILL ME.
    10 years ago
    Duo Boots Giveaway on The Curvy Fashionista
    #TCFTurns5 Giveaway: Step into Style With the Duo Boots Giveaway!
    9 years ago
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    9 years ago
    Latest News
    How to Wear (and OWN) Plus Size Floral Prints in 2023
    2 days ago
    All About The Plus Bus || An Interview with Fabulous Founders, Marcy & Jen
    2 weeks ago
    Hittin’ the Beach? Check Out These Fun and Sexy 23 Plus Size Swim Cover Ups!
    3 weeks ago
    26 Super Sexy Plus Size Two-Piece Swimwear That Your Curves Need Now!
    3 weeks ago
  • Beauty
    Beauty
    Looking for the latest beauty trends, products, and makeup tips and beauty advice for plus size people?! Check out the latest beauty articles on The…
    Show More
    Top News
    Wearing Make-Up To Work, A Bad Thing?
    10 years ago
    10 Products to Fight Chub Rub
    It’s Chub Rub Season—10 Products To Battle It
    6 years ago
    PrescriptivesCustom Blend Foundation
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Prescriptives!
    9 years ago
    Latest News
    I Survived Going to a (fully nude) Korean Spa as a Plus Size Babe!
    1 week ago
    The Best 2023 Planners to Keep You Organized and Help You Reach Your Goals!
    5 months ago
    13 Last Minute Beauty Gifts Everyone is Sure to Love
    5 months ago
    TCF Gift Guide: 15 Beauty Stocking Stuffers to Wow and Amaze Your Loved Ones!
    6 months ago
  • Wellness
    Wellness
    Let’s talk about self-care, self-love, body image, and related topics to wellness and life as a plus size person!
    Show More
    Top News
    Torrid's Feature of Tiffany from On The Fatwalk
    The Enabling of Self Loathers and Shame – A Facebook Observation of Torrid
    11 years ago
    Rescue Stress relief
    Finding My Own Rescue Remedy & Taking Better Care of Myself…
    7 years ago
    Plus Size Lingerie: Hips and Curves
    Confidence, Sex, and the Plus Size Woman pt.1
    11 years ago
    Latest News
    Leave Some For Me! Why Viral Trends are Harming the Plus Size Community
    2 days ago
    Changing Focus to Celebrate Joyful Movement
    1 week ago
    The Plus Strut 5K is Back!
    1 month ago
    6 Tips for Finding a Fat Positive Doctor
    1 month ago
  • Lifestyle
    Lifestyle
    There is so much more to a plus size fashion lover and we are highlighting the various topics from home, to dating and beyond in…
    Show More
    Top News
    Open Letter Tim Gunn
    An Open Letter: Dear Tim Gunn, Let’s Make It Work
    10 years ago
    2017 MTV Move & TV Awards, chrissy metz, plus size celebrity
    ‘I Wear What I Want, When I Want’: Chrissy Metz Slays In Red at the 2017 MTV Movie & TV Awards
    6 years ago
    Metallic Curves by Photographer Silvana Denker
    Plus Size Art: Metallic Curves by Photographer Silvana Denker
    6 years ago
    Latest News
    Changing Focus to Celebrate Joyful Movement
    1 week ago
    I Survived Going to a (fully nude) Korean Spa as a Plus Size Babe!
    1 week ago
    Plus Size and Pregnant? Yay!! Here’s Where to Shop for the BEST Plus Size Maternity Swimsuits
    1 month ago
    6 Tips for Finding a Fat Positive Doctor
    1 month ago
  • Culture
    Culture
    Yes there is a plus size culture and we are here to share and celebrate it from entertainment to movies, we are talking about it!…
    Show More
    Top News
    25 women of color e1615188552216
    25 Women Of Color Who Paved The Way for Body Positivity & Plus Size Fashion
    2 years ago
    Dear Terri, Ven Budhu, and Project Runway….
    11 years ago
    Plus+ Coffee table book
    Because We Love a Great Book, Here are 30+ Plus Size Centered Must-Reads! 
    5 years ago
    Latest News
    Hollywood Needs to Follow Suit: The Harmful Use of Fatsuits in Media
    1 month ago
    Get To Know The Big Grrrls Cast! The Plus Size Dancers Competing For A Spot On Stage.
    1 year ago
    6 Easy Date Ideas For Every Budget
    1 year ago
    The Unfiltered Brilliance of Ryan Ken Acts
    1 year ago
  • Shop TCF
  • Events
    • TCFStyle Brunch Series
Search TCF
More
  • Events
    • TCFStyle Brunch Series
  • Curvy & Plus Size Fashion Resources
  • About The Curvy Fashionista
  • Advertising
  • Contact
© 2008- 2023 · by TCFStyle Media · All Rights Reserved ·
Reading: An Open Letter to FullBeauty Brands & Others Watching
Aa
The Curvy FashionistaThe Curvy Fashionista
  • News
  • Style
  • Beauty
  • Wellness
  • Lifestyle
  • Culture
  • Shop TCF
  • Events
Search TCF
  • About
  • News
  • Style
  • Shopping
  • Wellness
  • Beauty
  • Lifestyle
  • Write for TCF
  • Contact
Sign In Sign In
Follow US
  • Login
  • Community Guidelines
  • Style Star Ambassadors
  • TCFStyle Influencer Network
  • Advertise With Us
  • Contact
© 2008- 2021 · by TCFStyle Media · All Rights Reserved ·
Fashion and Industry

An Open Letter to FullBeauty Brands & Others Watching

Marie Denee
Last updated: 06/10/2020
By Marie Denee 9 Min Read
Share
84253849 1079698935713918 1048453224833443839 n e1591798544554
Image from FabGlance

Last week multiple brands retailers and agencies put up #BlackLivesMatters squares on their Instagram accounts, calling out the injustices that have happened to Black people over the past hundreds of years. Brands put out statements showing how they are going to do better to stand in solidarity.

Table of Contents
The growth of plus size fashion has happened largely off of the backs of black womenWe are writing to you today to ask what FullBeauty Brands is doing to help cultivate an atmosphere for racial justice and speak out against racial injustices:We are asking that FullBeauty Brands make a public statement on their social profiles against racism and also to commit to giving money to any of these suggested non-profits and relief efforts:We want to live in a more just world, and work with brands who are ethically and morally aligned with justice and the fight for racial equality.

Thanks to #PullUpOrShutUp, many brands have made additional statements and created action plans. However, when called to task and asked specifically about their statistics on their Black employees, initiatives and true diversity, many brands fell silent.

- Advertisement -

Even more important to note?!  When it comes to the plus community, there is one major point that these brands who cater to the plus consumer must understand:

The growth of plus size fashion has happened largely off of the backs of black women

Period.

Tru Diva Designs at Full Figured Fashion Week 2015
Tru Diva Designs at Full Figured Fashion Week 2015

For the past 15 years, we have had Black and Brown women pushing, challenging, and inspiring self-acceptance, body diversity, and the fashion that comes along with it.

- Advertisement -

Social media’s growth has been the catalyst to usher in the growth of the plus size fashion space by amplifying those voices.

And others have recognized how impactful these Black voices have been, specifically in the plus size community.

So, imagine my surprise when one of the largest conglomerate brands, FullBeauty Brands was uncomfortably silent. Full Beauty, the plus size retailer that house Roamans, Jessica London, Woman Within, Swimsuits for All, Ellos, Brylane Home.

THE ONLY BRAND from the family who spoke up is Swimsuits for All. ONLY ONE. 

- Advertisement -

Melissa of FabGlance shared her frustrations with me, and I had to check for myself. 

https://www.instagram.com/p/CALw-sMlofc/

To our surprise (not really), there was nothing. 

Melissa continued to share with me how they had sent emails, DMs, tweets, all which fell on silent ears. So, Melissa decided to do something about it.

Along with a few other Full beauty influencers, they got together to fashion a letter, breaking everything down, along with action items.  

An Open Letter to FullBeauty Brands & those Retailers Silently Watching

Dear Jim Fogerty,

We are writing to you as a collective group of influencers who work with FullBeauty Brands as influencers and bloggers. While we have enjoyed our partnership in past collaborations, we are disappointed to see that FullBeauty Brands took so long to make a statement about the injustices being highlighted in the media as it related to the Black Lives Matter movement, the murder of George Floyd, and the racism taking place in our country.

We would like to believe that Fullbeauty Brands stands for racial justice, diversity and inclusion as your company makes profit off of the work of black influencers and black consumers. Your silence of over 11 days spoke volumes. We’d like to give the benefit of the doubt and understand it may have taken a few days to cultivate a statement.

Since the murder of George Floyd there have been protests in all 50 states making this the largest civil rights movement in history. Urgency and promptness are critical for brands and influencers to show our support for Black Lives.

https://www.instagram.com/p/B_xz7mlFtSa/

We are writing to you today to ask what FullBeauty Brands is doing to help cultivate an atmosphere for racial justice and speak out against racial injustices:

    • How are you supporting those affected by these injustices in your work force and in the community at large?
    • Do you have black people on your leadership team?
    • Do you plan to create an influencer program that pays all influencers fairly and equally despite race?
    • What current diversity and inclusion efforts are taking place?
    • What kind of work is your organization doing to give back?

The Movement for Black Lives needs the support of organizations like FullBeauty Brands to not only show support but make commitments to amplify the voices of those impacted daily by racial injustices. We as influencers and companies we partner with need to utilize our voices and platforms to bring forth change.

We are not asking for extraordinary measures. Similar to the brands on the @pullupforchange profile, we feel that showing consumers what plans you have to address adding diversity to your executive board. And how you plan to donate funds to organizations that are fighting for racial equality.

https://www.instagram.com/p/B_IyVdKFF2i/

 

We are asking that FullBeauty Brands make a public statement on their social profiles against racism and also to commit to giving money to any of these suggested non-profits and relief efforts:

BOLD (Black Organizing for Leadership and Dignity) is a national Leadership Training Program designed to help rebuild Black (African-American, Caribbean, African, Afro-Latino) social justice infrastructure in order to organize Black communities more effectively and re-center Black leadership in the U.S. social justice movement.

Color of Change: ColorOfChange.org exists to strengthen Black America’s political voice. Our goal is to empower our members – Black Americans and our allies – to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.

Southerners on New Ground: Southerners On New Ground (SONG) is a regional Queer Liberation organization made up of people of color, immigrants, undocumented people, people with disabilities, working class and rural and small town, LGBTQ people in the South. 

Audre Lorde Project: ALP is a New York-based organization that dedicates itself to achieving social and economic equality for LGBT communities of color. 

The Innocence Project: With multiple branches throughout the nation, The Innocence Project works to exonerate those who have been wrongfully convicted of crimes by providing free legal assistance.

Black Lives Matter: Black Lives Matter Foundation, Inc is a global organization in the US, UK, and Canada, whose mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes.

We are glad Full Beauty Brands has issued a statement. But, we believe more can be done to monetarily support black led organizations right now.

Racial justice can no longer be a side line item for companies we work with. Many of us are personally donating money. So, we are not asking you for anything we aren’t doing ourselves

https://www.instagram.com/p/B9UVyweFxNh/

We want to live in a more just world, and work with brands who are ethically and morally aligned with justice and the fight for racial equality.

Signed,

Kimmy Garris
Ikea Smith
Melissa Watkins
Lexi Nimmo
Mindy Scott
Alexandra Stewart
Justine Kay
CaNesha Gordon
Jenny Taylor
AP Young
Shannon Clemons
Amanda Bernard
Lily Arbon
Kali De Benedetti

And they did reply, but it was lackluster. Their response from the CEO:

Melissa,

We appreciate your perspective and will take your and the group’s views into consideration.
Thank you.
Jim

Really Jim?! 

And you know what makes this whole incident worse? 

They have since SUSPENDED their influencer program, through letters sent to select bloggers, instead of addressing the issue and putting forth action. 

This issue though is not unique to FullBeauty Brands, although this is one of the most concerning responses… 

What say you? What do you think about this?

TAGGED: Full Beauty, plus size community
Share This Article
Facebook Twitter Pinterest LinkedIn Email Copy Link Print
By Marie Denee Founder & Editor in Chief
Follow:
Marie Denee is the founder and Editor in Chief of the digital plus size media platform, The Curvy Fashionista. With over 11 years of prior retail and management experience and her MBA in Marketing, Marie often is sought after for her industry knowledge, marketing expertise, and the ins and outs of plus size fashion.
4 Comments 4 Comments
  • Tamarah Brown says:
    June 10, 2020 at 12:43 pm

    I have been following along on IG & the response is beyond disappointing to say the least. As a Black Plus Size Blogger & Influencer myself I know personally how this feels especially coming from brands we regularly support in large numbers. Personally, I thought it was due to my small social media numbers , but after seeing this happen with these ladies with much larger platforms I see it can be more than that. I hope brands will finally actually listen & take the right action.

    Reply
  • A says:
    June 10, 2020 at 7:22 pm

    Hi Marie, I worked for this company 5 years ago and this response is not a surprise AT ALL! This is a reflection that the culture has not changed. The lack of representation and fair treatment caused much disruption in my life and well being.

    Reply
  • Linda Peavy says:
    June 11, 2020 at 8:54 am

    I am Linda Peavy, the founder of CulturedCurves.com. Cultured Curves is a blog for Sophisticated Style, Fashion, and Beauty for Curvy Women Over 50. Given my target market, Fullbeauty particularly markets to my demographic. Let me know how l can help. This offer is especially important if you don’t have anyone in your circles who represents my demographic. Thank you for the advocacy. Instagram: @culturedcurves1

    Reply
  • Ella says:
    August 3, 2021 at 5:04 pm

    They’re in Chapter 11 aren’t they? I mean, since 2019. I can’t imagine why other than to defraud tax collection and hide profits. Plus size clothing needs are here to stay so they should be swimming in money.

    I’m not really sure they’re worth bothering with. Aren’t these the same people who drive the sort of international trade behavior that results in human rights abuses? A sewing machine and some patterns might do us more good as a community. And tunics might actually be tunic length for once, not tunic length for slim women, but midriff baring on my belly. I am so sick of their corner cutting nonsense.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

leave some for me plus size thrifting - @theplusbus
Body Politics

Leave Some For Me! Why Viral Trends are Harming the Plus Size Community

- Advertisement -

You May Also Enjoy

leave some for me plus size thrifting - @theplusbus
Body Politics

Leave Some For Me! Why Viral Trends are Harming the Plus Size Community

mightymurphin By mightymurphin
ASOS LUXE Curve jacquard cupped puff sleeve mini dress with godet detail in floral
Fashion+Style

How to Wear (and OWN) Plus Size Floral Prints in 2023

Kara "Juicy" Johnson By Kara "Juicy" Johnson
Chouette Designs Photographed by Wildflower Photography
Accessories

Ethical Plus Size Engagement Rings: Custom Rings with Chouette Designs | LGBT-Owned Jewelry Brand

Brianne By Brianne
“I Lombardi” Parisian Coat & Red Flower Belt - byVINNI
Fashion and Industry

GLAMOROUS Plus Size Capsule Wardrobe || Interview with Suzanne Vinnik, Founder of byVINNIK

Brianne By Brianne
Photo c/o The Plus Bus
Fashion+Style

All About The Plus Bus || An Interview with Fabulous Founders, Marcy & Jen

Brianne By Brianne
PLUS SAND GOLD TRIM ASYMMETRIC SWIMSUIT - PRETTYLITTLETHING
Plus Size Designers

Thank Us Later! We’ve Found the 100 BEST Plus Size Swimsuits Under $100!

Brianne By Brianne
  • About
  • Advertise
  • Contribute
  • Subscribe
  • Contact
  • Privacy
  • Affiliate Disclosure
Reading: An Open Letter to FullBeauty Brands & Others Watching
The Curvy FashionistaThe Curvy Fashionista
Follow US
© 2008- 2023 · by TCFStyle Media · All Rights Reserved ·
The Curvy Fashionista Logo
Welcome Back!

Please Sign in to Your Account

Lost your password?