• About
  • Advertise
  • FAQs
  • Contact
Monday, May 19, 2025
Subscribe
The Curvy Fashionista
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
The Curvy Fashionista
No Result
View All Result

H&M U.S.Doubles Down on Inclusive Sizing and Taps Tess Holliday to Help!

Marie Denee by Marie Denee
2 years ago
- Last edited by: Marie Denee -
Reading Time: 5 mins read
A A
0
351
SHARES
Share on FacebookShare on Twitter

H&M U.S. has been one of the retailers who have consistently included plus size options online. But today, they acknowledge the โ€œindustry-wide challenges that prohibits size inclusive changeโ€ and is taking much-needed steps to address this and make H&M more inclusive for both the plus size and big & tall community. This news is curious, exciting, and impressive.

For starters, they are bringing plus size and big & tall options up through a 2x, in-store. Online, they will offer up through a size 4X and a 3X for big & tall. This size inclusion gives H&M U.S. the chance to have โ€œan explicit focus on offering a more comprehensive and diverse assortment of sizes for all body types.โ€

H&M taps Tess Holliday as Size & inclusivity Consultant
Image via H&M

Not only will we see this expansion of size accessibility offline, H&M US has tapped Tess Holliday who joins the brand as Size and Inclusivity Consultant, tapping into her โ€œextensive knowledge of the industry and personal experience as a plus size shopper to advocate to affect change within the company.โ€

RelatedPosts

STAR-MAKER TO STYLE ICON: The Story of Hollywood Rep & Plus Size Designer Tracy Christian

Your Memorial Day Weekend Just Got Chic-er: 5 Plus Size Outfits That Totally Slay

Sunshine & Style: Why Plus Size Maxi Dresses Are Your Spring-to-Summer MVP

โ€œFashion should be accessible & inclusive.โ€ย Said Tess Holliday. โ€œThroughout my career I have strived to make impactful changes to the plus size industry in real, lasting ways. Together with H&M U.S., we are democratizing the fashion industry here in the U.S., creating a runway for customers to experience shopping thatโ€™s an equalizer, not divide. Iโ€™m thrilled to step into this role and continue showing everyone that plus size fashion doesnโ€™t mean sacrificing style.โ€

Tapping someone from the community and of the community makes all the difference in a brandโ€™s success. This is why this partnership is impressive. This is something that we have called out that various plus size brands and retailers who sell plus size clothing, to do and leverage. Take a look at how Dove has teamed up with NAAFA with its campaign to address size discrimination with Campaign Size Freedom! Brilliant.

H&M taps Tess Holliday as Size & inclusivity Consultant
Image via H&M

The plus size community is ripe with experts, marketing specialists, professionals who understand and intimately know the plus size audience and its nuances we possess.

Tess Holliday was consulted to โ€œensure H&M U.S. is equipped with the tools, information, education, and support to help mitigate bias, improve inclusion and promote diversity โ€“ from design ideas, product development, marketing and communications.โ€

The ways that H&M U.S. has leveraged Tessโ€™s knowledge is exciting. For the past few months, H&M U.S. and Holliday have worked closely together behind-the-scenes to identify specific areas of improvement. Not only did they recognize and acknowledge the unique positioning that someone from the community can bring, H&M U.S. brought in Tess Holliday to H&Mโ€™s local U.S. Content Studio.

H&M taps Tess Holliday as Size & inclusivity Consultant
Image via H&M

Here, Tess Holliday provided valuable feedback during model castings and on best practices for photo shoots while making a significant impact on ensuring extended sizing styles were not only wider ranging in size, but also stylistically so the garments are flattering in fit.

ย โ€œH&M embraces inclusion as a business imperative. H&Mโ€™s evolution and progress on extended sizing reflects our commitment and focuses on challenges faced, progress made and more progress to come,โ€ saidย Donna Dozier Gordon, H&Mโ€™s Head of Inclusion and Diversity for Region Americas. โ€œWe are proud to be working with Tess, who has been instrumental in helping us ensure we are delivering an inclusive customer offering and experience.โ€

You can shop the plus size newness at H&M U.S. at HM.com!

Hopefully, other retailers and brands take note of the opportunity of tapping INTO the community. We are always more than (insert whatever descriptor brands have used to dismiss the possibility of plus size people being experts in this space) and if brands wish to make a serious impact in this industry, you will HAVE to connect WITH the community.

When we look back at the various brands who have come and gone, it is curious to wonder if they had spoken to, listened to, and respectfully worked with the experts in this space (myself included), would their fate have been the same?

We are at an interesting space in plus size fashion and as brands take informed risks and steps, we will continue to celebrate and showcase the brands who are doing it right and who are listening to what the community has to say! With that, good job, H&M U.S. for tapping Tess Holliday and for actively applying her feedback and advice.

What do you think about this step? Are you excited and curious about what steps the brand has taken to make impactful and lasting change?

Share129Tweet81
Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

Related Posts

Plus size maxi dresses
Shopping

Sunshine & Style: Why Plus Size Maxi Dresses Are Your Spring-to-Summer MVP

by Editorial Staff
May 19, 2025
1
Style

Introducing: TCFStyle Lounge Masterclasses!

by Marie Denee
June 9, 2021 - Updated on May 16, 2025
Style News

OMG! Masterclasses are here!

by Marie Denee
June 9, 2021 - Updated on May 16, 2025
TCFStyle Lounge Masterclass
Style News

Join Us for Our 2nd Masterclass in our Digital Community, The TCFStyle Lounge!

by Marie Denee
June 16, 2021 - Updated on May 16, 2025
11-Honoreฬ-Greta-Constantine01
Style News

11 Honorรฉ Kicks Off BIPOC Initiative To Help Designers Extend Sizing

by Mayra Mejia
June 17, 2021 - Updated on May 16, 2025
Shainna Tucker Amazon Live
Shopping

Join Us For A Plus Size Bathing Suit Haul On Amazon Live!

by Marie Denee
June 18, 2021 - Updated on May 16, 2025
Next Post
@kirstyleannetravels - fat travel tips

Fat Travel Tips Right on Time for Spring Break!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

What are you looking for?

No Result
View All Result

What's Popular Now

  • What plus-size people actually wore to NYFW

    What Plus Size People Actually Wore To New York Fashion Week

    1551 shares
    Share 616 Tweet 385
  • The Dividing Truth Behind B Bellies

    2775 shares
    Share 1088 Tweet 680
  • Who Is Sara Milliken? Learn All About the 2024 National American Miss Alabama!

    457 shares
    Share 179 Tweet 112
  • Plus Size Little White Dress: Your Spring Style? We Just Upgraded It

    421 shares
    Share 163 Tweet 102
  • Black Plus Size Influencers over 40 Who Are Bringing ALL the Style

    507 shares
    Share 200 Tweet 125

The Curvy Fashionista is THE plus size fashion media platform dedicated to celebrating plus size folks with curves, confidence, style, and smarts; covering the latest in plus size fashion news.

Company

  • About
  • Team TCF
  • Advertise
  • Contribute
  • Contact

Info

  • Plus Size FAQs
  • Plus Size Resources
  • Privacyย 
  • Sitemap
No Result
View All Result
  • Style
  • Beauty
  • Wellness
  • Lifestyle
  • Curvy CEO
  • Editorโ€™s Desk
  • Lifestyle
  • Shop TCF
  • Contact
  • About The Curvy Fashionista

ยฉ 2008- 2025 ยท by TCFStyle Media ยท All Rights Reserved ยท

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.