For those of you who have been looking for an elevated lifestyle brand that delivers “premium casual” options in the best fabrics available, there is a new plus size brand on the horizon you should take note of. Meet Ryllace, the new brand of Cornerstone brands, sets out to bring “smart, premium, casual style to every plus size woman’s closet.”
Cornerstone brands own five home and apparel lifestyle brands: Ballard Designs, Frontgate, Grandin Road, Garnet Hill, and now Ryllace.
Ryllace, pronounced [ril-is], is the new plus size brand, inspired by the amaryllis flower. The brand takes its inspiration from the flower known for its “beauty, strength, determination, and resilience: qualities Ryllace aims to bring out in every woman.”
A New Take on Premium Casual Options
One thing that stands out the most about this brand is its use of premium fabrication in our classic wardrobe essentials. When you think about fit, form, and function, Ryllace is on a mission to give us all three. Think cashmere, mulberry silk, merino wool and linen. Breathable fabrics that are often hard to come by in plus size fashion. But these are becoming more accessible with brands like Ryllace.
“The idea emerged from a growing demand in the marketplace for high quality product with a focus on premium materials and versatility for the plus-size woman.
We put a lot of thought and care into developing this brand to ensure the fit is right, products feel and move like a dream, and every detail is considered for her. The result is a collection that will elevate her style so she can look and feel amazing.” Cornerstone brands President, Claire Spofford
Poised & Polished.
For the sophisticated plus size shopper looking for higher quality of day to day wardrobe must haves, then you should give Ryllace a look. For this launch, you will have 150 pieces to choose from, with a contemporary price range, from $48-$368.
Available up through a size 24, we look to see this collection to expand beyond this size range, especially in this category. But what is interesting about the site is the attention to education and information around fit.
Shop the Collection, NOW, at Ryllace.com
What is most interesting about this brand, is its positioning. When you think about it, there are not too many brands who sit in this category of premium casual… We see Ryllace giving brands like Part & Parcel, Loft and Nordstrom an interesting challenge here.
We shall see what happens with this brand and how they can continue to serve the plus size shopper.
The question is: Is this something that has been missing for you? Does Ryllace speak your language?
Let’s discuss in the comments below!