Yโall. YโALL! I know Youโve heard of Roamanโs because they are one of the OGs in the plus size clothing game, but this new campaign? It is a game-changer!
If you do not know, Roamanโsย is a plus size fashion brand catering from sizes 12 to 36! Girl, for those of you who rock plus size fashion 3X+, youโve got another reason to check them out.ย A cool note, Roamanโs sits under the FullBeauty Brands umbrella, along with Swimsuits For All!
For the launch of their spring collection, theyโve launchedย #IAMRoamans, a campaign that allows for women toย โshare their unique personalities in confidence building ways to spread self-love within the community.โย
This is theย first timeย that Roamanโs has ever featured customers to engage with their audienceโฆ a welcomed approach. Featuring a mix of customers and influencers, this campaign has us looking twice at Roamanโs!
Roamanโs launches the #IAMRoamans campaign!
The campaign features Boss Chicks of a diverse range of sizes (16 to 28), ethnicities and body types. There are influencers โ Essie Golden (@essiegolden), Madeline Jones (@plusjones) and Dani Sauter (@blondeinthedistrict).
They are all different ethnicities, ages, body types and sizes but all six women are empowered to love their curves.
It is great to see Roamanโs using these ladiesย in their marketing as well as moreย plus size models on their site. In the past it has been challenging to visualize their clothing on plus size bodiesโฆ you know what we mean, plus size clothes on thin models.
Meet the women in the #IAMRoamans Campaign
Meet Brenda
Brenda wears theย Sleeveless Wrap Dress With Tie Waist, available up to size 32W at Roamans.com.
Meet Christinaย

Christina wears the Ruffle Keyhole Tunic with Bell Sleeves, available up to size 32W at Roamans.com.
Meet Dani
Dani wears the Leather Moto Jacket, available up to size 34W at Roamans.com.
Meet Essie
Essie wears the Denim Trench Coat from Roamans.com.
Meet Maddy
Maddy wears the Tie-Sleeve Kate Shirtdress, available up to size 32W at Roamans.com.
Meet Stacy
Stacy wears the Long Satin Blazer, available up to size 32W at Roamans.com.
Do you see what Iโm talking about?? Roamanโs has really stepped up their game!
If you know me, then you know that it doesnโt take much to send me into a shopping frenzy.ย But this is real, I am seriously impressed with Roamanโs and these looksโฆ I need that denim trench, the satin blazer, the jeans, the crinkle tunic, the silver moto, the crinkle maxi โ pretty much one of everything!
The looks are live on the site and pieces are going fast so I know itโs not just me who sees you, Roamanโs. Mm-hmm, Iโm talking to you, wink wink.
Shop the full collection now, at Roamans.com
Which pieces are you loving? What do you think of this new direction for Roamanโs? We canโt wait to hear your thoughts in the comments!
Iโm glad to hear Roamans is still hard at work for the larger plus size woman.
Right!! I love this new look and vibe for them!