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We see you, Roamanโ€™s! The #IAMRoamans campaign is here!

#IAMRoamans, a campaign that allows for women to share their unique personalities in confidence building ways.

Teresa Kennedy by Teresa Kennedy
6 years ago
- Last edited by: Marie Denee -
Reading Time: 4 mins read
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Yโ€™all. Yโ€™ALL! I know Youโ€™ve heard of Roamanโ€™s because they are one of the OGs in the plus size clothing game, but this new campaign? It is a game-changer!

If you do not know, Roamanโ€™sย is a plus size fashion brand catering from sizes 12 to 36! Girl, for those of you who rock plus size fashion 3X+, youโ€™ve got another reason to check them out.ย  A cool note, Roamanโ€™s sits under the FullBeauty Brands umbrella, along with Swimsuits For All!

I am Roaman's campaignFor the launch of their spring collection, theyโ€™ve launchedย #IAMRoamans, a campaign that allows for women toย โ€œshare their unique personalities in confidence building ways to spread self-love within the community.โ€ย 

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This is theย first timeย that Roamanโ€™s has ever featured customers to engage with their audienceโ€ฆ a welcomed approach. Featuring a mix of customers and influencers, this campaign has us looking twice at Roamanโ€™s!

Roamanโ€™s launches the #IAMRoamans campaign!

The campaign features Boss Chicks of a diverse range of sizes (16 to 28), ethnicities and body types. There are influencers โ€“ Essie Golden (@essiegolden), Madeline Jones (@plusjones) and Dani Sauter (@blondeinthedistrict).

They are all different ethnicities, ages, body types and sizes but all six women are empowered to love their curves.

It is great to see Roamanโ€™s using these ladiesย in their marketing as well as moreย plus size models on their site. In the past it has been challenging to visualize their clothing on plus size bodiesโ€ฆ you know what we mean, plus size clothes on thin models.

Meet the women in the #IAMRoamans Campaign

Meet Brenda

I am Roaman's

Brenda wears theย Sleeveless Wrap Dress With Tie Waist, available up to size 32W at Roamans.com.

Meet Christinaย 

I am Roaman's

Christina wears the Ruffle Keyhole Tunic with Bell Sleeves, available up to size 32W at Roamans.com.

Meet Dani

I am Roaman's

Dani wears the Leather Moto Jacket, available up to size 34W at Roamans.com.

Meet Essie

I am Roaman's

Essie wears the Denim Trench Coat from Roamans.com.

Meet Maddy

I am Roaman's

Maddy wears the Tie-Sleeve Kate Shirtdress, available up to size 32W at Roamans.com.

Meet Stacy

I am Roaman's

Stacy wears the Long Satin Blazer, available up to size 32W at Roamans.com.

Do you see what Iโ€™m talking about?? Roamanโ€™s has really stepped up their game!

If you know me, then you know that it doesnโ€™t take much to send me into a shopping frenzy.ย  But this is real, I am seriously impressed with Roamanโ€™s and these looksโ€ฆ I need that denim trench, the satin blazer, the jeans, the crinkle tunic, the silver moto, the crinkle maxi โ€“ pretty much one of everything!

The looks are live on the site and pieces are going fast so I know itโ€™s not just me who sees you, Roamanโ€™s. Mm-hmm, Iโ€™m talking to you, wink wink.

Shop the full collection now, at Roamans.com

Which pieces are you loving? What do you think of this new direction for Roamanโ€™s? We canโ€™t wait to hear your thoughts in the comments!

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Tags: Plus Size Brandsplus size influencers
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Teresa Kennedy

Teresa Kennedy

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Comments 2

  1. Dorothy L Cain says:
    6 years ago

    Iโ€™m glad to hear Roamans is still hard at work for the larger plus size woman.

    Reply
    • Marie Denee says:
      6 years ago

      Right!! I love this new look and vibe for them!

      Reply

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