Torrid will launch its Holiday campaign, “More The Merrier,” today! The campaign is centered around gathering with loved ones. In addition, the campaign will be featuring the ten women chosen from more than 8,000 submissions to #TeamTorrid, the brand’s first-ever casting call to find a group of diverse women within their community that reflect their customer base.
As it stands, 70% of women in the US are a size 14 or above. The women’s plus-size market accounts for almost 19 percent of the entire US women’s apparel sales, worth $113.8 billion (according to the NPD Group), so it only makes sense that Torrid would want to represent that 70%, and how diverse the plus size community is.
How Were They Chosen?
On May 19th, 2021, the plus size brand launched #TeamTorrid, their first virtual casting call created to find diverse women within their customer base to feature in their Holiday 2021 campaign.
Anyone interested was able to enter the casting call by submitting photos and a video that explained why they should be selected. In under two weeks, submissions for #TeamTorrid reached about 8,000!
Following the submissions, the 30 semi-finalists were selected to move forward and received clothing to style and share on their social media.
It was entirely up to the public to vote for the winners. These ten contestants from various backgrounds were chosen to be a part of #TeamTorrid and received an all-expense-paid trip to Los Angeles in August to be part of the brand’s Holiday campaign photoshoot.
They even got a fun bonus in advance of the photoshoot and received coaching from outstanding plus size actress and comedian Nicole Byer.
It sounds like a fantastic opportunity for both the winners and for the brand! Staying connected to your customer base is pivotal to staying relevant and ensuring they are catering to its customer base and their needs!
Meet The Winners Of #TeamTorrid
We wanted to celebrate each amazing woman that is a part of this plus size powerhouse team, so we wanted to give you a short introduction and an opportunity to follow each of these beauties!
Learn about each #TeamTorrid ambassador below!
Torrid’s More The Merrier Holiday Campaign
The winners of #TeamTorrid ’21 are all very diverse women from varying backgrounds, and will be featured within the brand’s holiday campaign centered around the theme of “More the Merrier” this season, and will appear on the brand’s social and digital channels, within paid digital ads, emails and within all 600 brick-and-mortar stores.
In addition to the holiday ad campaign, #TeamTorrid will be hosting in-store events throughout the US, serving as brand ambassadors and providing feedback and insight, and will continue to appear within the brand’s marketing channels.
So basically… you will be seeing a lot of these beautiful faces this holiday season, starting today!
Can you believe it’s already the holiday season?! I don’t know about you guys, but I am soo excited!! My wallet, however, is not :p