The Scoop: Kohl’s Launches NEW Women’s Plus Size Brand- EVRI!

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Hey, Ladies, we’ve got the tea on the BRAND NEW line dropping this month at Kohl’s! If you are looking for a new plus size line to build your plus size wardrobe with, then you have to check out EVRI. You see, Kohl’s is adding to their cache of plus size fashion with their newest plus size brand EVRI. EVRI stands for Easy, Versatile, Real and Inspiring. 

Designed with body inclusivity in mind, EVRI will ensure customers have an easy shopping experience and feel confident in clothing that is stylish, comfortable and flattering.

It is interesting to watch as big box brands are adding to their assortments, giving the plus size woman options to shop instore and online. First, Target came with the addition of new plus size floor space. Then, Walmart added their own Walmart branded plus size collections.

JCPenney is playing in both the plus size fashion and Big & Tall space. And now, Kohl’s is coming to play with their newest addition, EVRI!

The brand ranges from 14W-30W with essential denim styles available in more curvy and less curvy fit options.

EVRI: Easy, Versatile, Real and Inspiring

Kohls NEW Plus Size Brand EVRI

Kohl’s is already known for such size-inclusive brands as Apt. 9, LC Lauren Conrad, Jennifer Lopez and Simply Vera Vera Wang and is now bringing the PLUS ONLY collection, EVRI, into the mix. The budget-friendly collection begs you to grab several pieces to mix and match for all of those different occasions on your calendar!

Kohls NEW Plus Size Brand EVRI

Kohls NEW Plus Size Brand EVRI

With the entire collection under $100, the collection is easy on your wallet with pieces starting at $16. Kohl’s created the brand to position “Kohl’s as the destination for women’s plus fashion apparel offering a deep assortment of modern wardrobe essentials and trend-forward pieces.” This lifestyle collection will include dresses, tops, bottoms, jumpsuits and jackets.

Kohls NEW Plus Size Brand EVRI

Kohls NEW Plus Size Brand EVRI

Even better? The collection is available in sizes 0X-4X and 14W-30W! Let’s get into this size range, beyond a 3X and available up through a size 30. How about that. 

“This exclusively designed collection fits as great as it feels because it’s Easy, Versatile, Real and Inspiring. Getting dressed has never been so much fun.”


Kohls NEW Plus Size Brand EVRI

Kohls NEW Plus Size Brand EVRI

Kohls NEW Plus Size Brand EVRI

We’re getting all the coffee shop, brunch with the girls, picking up the kids Spring life from these looks! With the essential plus size tops, bottoms, and dresses in this collection and at Kohl’s, you can hook up your whole look, accessories and all, while you’re there.

Shop the new EVRI collection at

Are you loving the mood of EVRI? What would be a few of your favorite pieces? Where are you going in your EVRI outfits? Give us the deets in the comments!

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Written by Teresa Kennedy

Aspiring lifestyle blogger (let's see how far the introvert nerd in me will let that get) and self-proclaimed Facebook humorist, you can find me in Atlanta enjoying movies, art, music, food and festivals. If you can't find me that means I'm on my solo Netflix and chill.

What do you think?


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  1. This clothing line is horribly ugly!!! I have been buying plus size clothing for years at Kohls, and been very happy with the Jennifer Lopez and Vera Wang, and even a few others. But Evri is hideous!!! I am in my sixties, and would not wear these horrible designs! The prints remind me of my grandmother’s old housedresses! I am so very disappointed in Kohls for bringing this disgusting line into their stores. I did buy one top lasat spring, but feel like an old lady everytime i wear it; will probably donate it to Goodwill! Thankfully I can sew, so I will probably be making my own clothes from now on….

  2. I see I’m not the only one who things EVRI is HIDEOUS! I’ve been shopping at Kohl’s for over fifteen years and I LOVED Sonoma and Croft & Barrow. The clothing was comfortable and flattering. EVRI fabrics look like something my grandmother would have worn, and none of it was flattering. It had to be the UGLIEST stuff I’ve ever tried on. Buh-bye, Kohl’s. I will be shopping elsewhere.

  3. Kohls EVRI brand PLUS SIZE clothes are the absolute UGLIEST clothes I have ever seen! Everything about them is ugly. The styles are hideous and even the fabric is cheap and ugly. Just because a person is plus sized does not mean that they don’t care about style or how they look. I was so shocked when I saw these clothes hanging on the racks that I was compelled to talk to several store managers in different stores, to tell them how I felt about these “styles”. I know that the store managers do not order the clothes but I hoped that they would pass my and others distaste on to the buyers (who ought to be fired). I told the managers that I would no longer be shopping at Kohls and that my business would go to BOSCOVS, where they have an extensive selection of beautiful plus size clothes, several different brands, and great prices. If the Kohls executives are wondering why sales are down and the bottom line is sinking – take a look at that EVRI brand. Kohls should be embarrassed to hang those clothes on a rack and put their name behind them.

  4. I am likely the exception here, I LOVE this new line of plus clothes at Kohl’s. I rally like the dependability of a good fit onc I found my size (18/20) all the items I got automatically fit without a style or fabric type causing any need to search out a different size in the same line. I have not felt this to be true in any other brands. Game changer for me, do bring on that Evri line for me!

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