As we’re a curvy fashion enthusiast blog, we truly believe that representation matters. And that phrase is pertinent in every aspect, whether it’s gender, race, sexuality or ability. In a dope showcasing of representation, Jessica Milagros has become the first plus size model to land a national campaign with leading retailer JCPenney!
As we get ready for the summer and brands start to drop their plus size swimwear looks, we had to share with you the newest brand to dip their toe in swim!!
That very campaign is JCPenney’s plus size private label brand, Boutique+, which has expanded to include plus size swimwear that fits and flatters curvy silhouettes. Each piece is specially-engineered for sizes 1x-3x, featuring adjustable straps, molded cups and power mesh. That’s right… the collection is created with real love and attention!
Milagros celebrated the launch of the Boutique+ Swim collection with an event featuring a fun pool! Milagros was joined by a few other gorgeous models as they showed off the new and uniquely sexy styles.
I’m loving the different shapes and colors. Like the turquoise number with the criss-cross design or the asymmetrical black two-piece with the colorful accents. What I’m really diggin’ — and what I like about any swimwear line — is that there is truly a variety of looks so that every potential consumer will find something that they’re comfortable with.
Whether you’re into two-pieces, or tankinis, or bodysuits or cover-ups… you’ll find something you like!
Oh! Additional styles will be rolling out in April, so look out for that! Right now, the price range is roughly $22-$76, so it’s super affordable! Right?
Shop the new Boutique+ Swim collection now at JCPenney.com!
So ladies, now that these plus size brands and retailers are starting to release their new swim collections tell us which ones are your favorite? Soooooo, which pieces do you love? Which ones have your name all over it?
I do appreciate the pieces that they launched with and am really excited about always more options to play with and in!
Tonja Renée Stidhum is a writer/director made of sugar and spice and everything rice. She has the uncanny ability to make a Disney reference and a double entendre in the same sentence.