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Avenue Launches with #YourConfidenceIsShowing Campaign for Spring!

Just in time for the spring season, Avenue drops a campaign to share the message of confidence!

Marie Denee by Marie Denee
6 years ago
- Last edited by: Marie Denee -
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Your Confidence is Showing Spring Campaign from Avenue
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It has been an eventful week in plus size fashion, right? First we hear about Lane Bryantโ€™s collab with Beauticurve, Roamanโ€™s drops their latest campaign, and then, Navabi taps Danielle Vanier for their latest Blogger collection. Well, the news does NOT stop there. Avenue has been a busy putting together their latest campaign for the spring: #YourConfidenceIsShowing.

See, Avenue is on a mission to celebrate and cultivate the confidence that we plus size women own. On the heels of their impressive holiday campaign featuring Erica Watson, Avenue is back with another campaign to take the message of confidence even further.

The #YourConfidenceIsShowing Campaign invites you to โ€œtake the megaphone and tell the world what confidence means to you.โ€ย Through this campaign, these women each have and share their amazing journey with owning their confidence. Letโ€™s be real, it is a journey- many that we are still on, I know that I am.

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โ€œWeโ€™re celebrating three truly inspirational women who live life with confidence.โ€ Chief Marketing Officer, Steve Silbaugh

The Avenue #YourConfidenceIsShowing Features:

Yasmine Arrington, Founder of ScholarCHIPS

โ€œI Blaze my Own Pathโ€

Your Confidence is Showing Featuring Yasmine ArringtonYasmine is the Founder and Executive Director of ScholarCHIPS, a teenage scholarship fund for children of incarcerated parents. She is the winner of the 2015 Peace First Prize, the JM Kaplan Innovation Prize and DC Social Innovation Prize. She is also a plus size model, motivational speaker and academic.

Jill Angie, Runner, Author and Life Coachย 

โ€œLet your Light Shineโ€

Your Confidence is Showing Featuring Jill AngieJill became a triathlete, but she was frustrated that there wasnโ€™t much representation in the running world for larger athletes. So she wrote a book called โ€œRunning with Curvesโ€ and became a personal trainer to empower people of any size, shape, age, pace or distance to become a runner.ย  She believes that running was her gateway to building strength and confidence.

and Confidence Alumnaย Editor-in-Chief of Plus Model Magazine, Madeline Jones

โ€œFind Your Powerโ€

Your Confidence is Showing Featuring Madeline Jones Madeline Jones is Editor-in-chief of Plus Model Magazine. She is balancing life as a mompreneur and raising a confident special needs daughter at the same time. Madeline works every day to promote beauty within the plus size community, as well as, representation in fashion. She advocates for ageless beauty for women over 40 and her Latina heritage.

While we will get to learn more about these women throughout the campaign, Avenue will also feature a Fit & Style shopping event and a nationwide in-store Fashion Show, in April!

โ€œOur reinvented and reimagined line, along with our superior fit and quality, was designed to embrace womenโ€™s individual styles and show off their confidence.โ€ Chief Merchandising Officer, Nancy Viall.

We have also learned that there is so much more to come with this spring launch for Avenue. As champions for fit, they are going to be adding updated silhouettes, styles, and options for the plus size woman to play in.

You can shop and learn more about the campaign at Avenue.com!

They already have Loralette, their more contemporary younger sister brand, but they want to make sure that the plus size woman knows that she can have both fit and fashion at Avenue!

Ohhh and if you did not know, Avenue carries up through a size 32 and yes, they do ship internationally!

Soooo, what do we think about the campaign? The looks?

When was the last time you made it into an Avenue store? Letโ€™s discuss below!

Tags: Jill AngiePlus Size Spring Fashionsself confidenceThe AvenueYasmine Arrington
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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