By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Curvy FashionistaThe Curvy Fashionista
Notification Show More
Latest News
Loud Bodies Bridal up through a size 10X
Loud Bodies Drops an Inclusive Bridal Collection up through a size 10X!
Plus Size Designers
Forever 21 x Juicy Couture
Channel Your Y2K Nostalgia with the Forever 21 x Juicy Couture Collection (Yes, in Plus Sizes!)
Plus Size Designers
453003050
Don’t Put Us In A Corner: Why In-Store Access To Plus Size Clothing Matters
Body Politics Shopping
You Oughta Know: Gia/irl, a Contemporary Plus Size LA-Based Brand
You Oughta Know: Gia/irl, a Contemporary Plus Size LA-Based Brand
Fashion and Industry
Rebdolls Spring Collection -
The Rebdolls Spring Collection Will Make You Swoon and We’ve Found 10 Faves!
Fashion+Style Plus Size Designers
Aa
  • News
    News
    Looking the the latest plus size fashion and industry news around designers, influencers, and community happenings? We’ve got you covered with the latest happenings in…
    Show More
    Top News
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    9 years ago
    Spring #TCFStyle Giveaway with Hips and Curves
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Hips and Curves!
    9 years ago
    nordstrom size inclusive
    What’s Missing as Nordstrom (and others) Takes Note of Us, the Plus Size Consumer
    5 years ago
    Latest News
    Loud Bodies Drops an Inclusive Bridal Collection up through a size 10X!
    4 days ago
    Channel Your Y2K Nostalgia with the Forever 21 x Juicy Couture Collection (Yes, in Plus Sizes!)
    7 days ago
    You Oughta Know: Gia/irl, a Contemporary Plus Size LA-Based Brand
    1 week ago
    The Rebdolls Spring Collection Will Make You Swoon and We’ve Found 10 Faves!
    1 week ago
  • Style
    Style
    Yes, plus size style options exist and we are here to share the latest style finds, news, updates, and plus size style tips & tricks…
    Show More
    Top News
    Plus size woman Walking
    LETS TALK: Design Elements in Plus Size Clothes that KILL ME.
    10 years ago
    Duo Boots Giveaway on The Curvy Fashionista
    #TCFTurns5 Giveaway: Step into Style With the Duo Boots Giveaway!
    9 years ago
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Simply Be!
    9 years ago
    Latest News
    The Rebdolls Spring Collection Will Make You Swoon and We’ve Found 10 Faves!
    1 week ago
    Need to Update Your Lingerie Collection? Crush by Cacique is bringing the Bold and Bright Newness!
    2 weeks ago
    10 Size-Inclusive Indie Brands You May Not Already Know
    3 weeks ago
    Savage X Fenty Brings AR-powered technology, FIT:MATCH to its NEW Atlanta Store!
    3 weeks ago
  • Beauty
    Beauty
    Looking for the latest beauty trends, products, and makeup tips and beauty advice for plus size people?! Check out the latest beauty articles on The…
    Show More
    Top News
    Wearing Make-Up To Work, A Bad Thing?
    10 years ago
    10 Products to Fight Chub Rub
    It’s Chub Rub Season—10 Products To Battle It
    6 years ago
    PrescriptivesCustom Blend Foundation
    Celebrating 200k FB Fans- It is a Spring #TCFStyle Giveaway with Prescriptives!
    9 years ago
    Latest News
    The Best 2023 Planners to Keep You Organized and Help You Reach Your Goals!
    3 months ago
    13 Last Minute Beauty Gifts Everyone is Sure to Love
    3 months ago
    TCF Gift Guide: 15 Beauty Stocking Stuffers to Wow and Amaze Your Loved Ones!
    4 months ago
    20 of the Best Beauty Advent Calendars That Will Help You Countdown to the Holidays In Style
    5 months ago
  • Wellness
    Wellness
    Let’s talk about self-care, self-love, body image, and related topics to wellness and life as a plus size person!
    Show More
    Top News
    Torrid's Feature of Tiffany from On The Fatwalk
    The Enabling of Self Loathers and Shame – A Facebook Observation of Torrid
    11 years ago
    Rescue Stress relief
    Finding My Own Rescue Remedy & Taking Better Care of Myself…
    6 years ago
    Plus Size Lingerie: Hips and Curves
    Confidence, Sex, and the Plus Size Woman pt.1
    11 years ago
    Latest News
    Don’t Put Us In A Corner: Why In-Store Access To Plus Size Clothing Matters
    1 week ago
    The Dividing Truth Behind B Bellies
    2 weeks ago
    REI Sets a New Standard for Inclusive Fashion for the Outdoors
    3 weeks ago
    Save the Date for The BodCon Virtual Conference!
    3 weeks ago
  • Lifestyle
    Lifestyle
    There is so much more to a plus size fashion lover and we are highlighting the various topics from home, to dating and beyond in…
    Show More
    Top News
    Open Letter Tim Gunn
    An Open Letter: Dear Tim Gunn, Let’s Make It Work
    10 years ago
    2017 MTV Move & TV Awards, chrissy metz, plus size celebrity
    ‘I Wear What I Want, When I Want’: Chrissy Metz Slays In Red at the 2017 MTV Movie & TV Awards
    6 years ago
    Metallic Curves by Photographer Silvana Denker
    Plus Size Art: Metallic Curves by Photographer Silvana Denker
    6 years ago
    Latest News
    The Dividing Truth Behind B Bellies
    2 weeks ago
    Beyond Plus Size Activewear: The Plus Size Outdoor Clothing & 5 Communities To Know!
    2 months ago
    Save these 5 Plus Size Halloween Costume Tips from a Few Plus Size Cosplayers!
    5 months ago
    12 Places to Shop for Plus Size Halloween Costumes & Our Faves!
    6 months ago
  • Culture
    Culture
    Yes there is a plus size culture and we are here to share and celebrate it from entertainment to movies, we are talking about it!…
    Show More
    Top News
    25 women of color e1615188552216
    25 Women Of Color Who Paved The Way for Body Positivity & Plus Size Fashion
    2 years ago
    Dear Terri, Ven Budhu, and Project Runway….
    11 years ago
    Plus+ Coffee table book
    Because We Love a Great Book, Here are 30+ Plus Size Centered Must-Reads! 
    5 years ago
    Latest News
    Get To Know The Big Grrrls Cast! The Plus Size Dancers Competing For A Spot On Stage.
    1 year ago
    6 Easy Date Ideas For Every Budget
    1 year ago
    The Unfiltered Brilliance of Ryan Ken Acts
    1 year ago
    Unlike Hollywood’s Latest Portrayal of Her, Stagecoach Mary was Not Skinny, And She Wasn’t Light-skinned
    1 year ago
  • Shop TCF
Search TCF
More
  • Events
  • Curvy & Plus Size Fashion Resources
  • About The Curvy Fashionista
  • Advertising
  • Contact
© 2008- 2023 · by TCFStyle Media · All Rights Reserved ·
Reading: You Oughta Know: What Lo Wants, A Sustainable LA-Based Plus Size Brand
Aa
The Curvy FashionistaThe Curvy Fashionista
  • News
  • Style
  • Beauty
  • Wellness
  • Lifestyle
  • Culture
  • Shop TCF
Search TCF
  • About
  • News
  • Style
  • Shopping
  • Wellness
  • Beauty
  • Lifestyle
  • Write for TCF
  • Contact
Sign In Sign In
Follow US
  • Login
  • Community Guidelines
  • Style Star Ambassadors
  • TCFStyle Influencer Network
  • Advertise With Us
  • Contact
© 2008- 2021 · by TCFStyle Media · All Rights Reserved ·
Fashion+Style

You Oughta Know: What Lo Wants, A Sustainable LA-Based Plus Size Brand

We introduce to you, Influencer-turned-designer, Lauren Gray who owns and runs What Lo Wants, an accessible, sustainable, fashionable, and ethically sourced plus size brand up through a size 32!

Marie Denee
Last updated: 03/06/2023
By Marie Denee 6 Min Read
Share
What Lo Wants- Leah Stretch-Linen Pant in Olive
Leah Stretch-Linen Pant in Olive at WhatLoWants.com

Have you been looking for an indie plus size brand that is designed and produced in LA? Well, then we have a fun brand that you oughta know! Meet What Lo Wants, the Influencer-turned-designer, Lauren Gray has an accessible, sustainable, fashionable, and ethically sourced plus size brand that gives us a few more options up through a size 32!

“Fat babes want nice clothes too. Fat babes care about the earth.”

- Advertisement -
Lauren Gray
Anna Soft Cotton Babydoll Romper in Pistachio
Image via What Lo Wants

Being back in California has allowed us to connect with local plus size talent and indie brands that are doing impressive things and Lauren’s brand, What Lo Wants is a fun one! Especially if you have been looking for easy fashion pieces that pride themselves on fit, quality, and sustainability.

What Lo Wants- Lo Velvet Devoré Skirt with Slit
Lo Velvet Devoré Skirt with Slit at WhatLoWants.com

“Plus size babes not only deserve to feel good IN the clothes we wear but also ABOUT the clothes we wear. What Lo Wants’ mission is to make quality pieces that celebrate plus-size bodies – not hide them – while respecting the planet and paying the crafters who make them fair, living wages.”

What Lo Wants- Melanie Top in Sage
Lauren Gray in Melanie Top in Sage at WhatLoWants.com

Launched in 2021, Lauren leveraged her community that she has built to launch What Lo Wants. With this brand, you can expect playful matching sets, strategic cutouts, cheeky ruching, and an impeccable fit that have influencers like GabiFresh, Natalie Means Nice, and Alex LaRosa singing its praises!  

- Advertisement -
What Lo Wants- Pamela Cotton Tie-Dye Dress in Sage
Pamela Cotton Tie-Dye Dress in Sage at WhatLoWants.com

“I wanted what was missing: a US-manufactured brand that made quality, on-trend pieces and focused heavily on fit. A brand that reflected the sentiment of being plus-size and proud. In September 2021, alongside my community, I launched What Lo Wants – sizes 14-32. This brand is for us, by us.”

One of the exciting things we have seen in the plus size fashion space, are the influencers-turned-entrepreneurs who continue to disrupt and democratize the options we have for plus size style. For What Lo Wants, seeing what Lauren has created and continues to create is inspirational, especially as she leans into and champions fit, sustainability, and ethically sourced plus size clothing.

What Lo Wants- Christian Ruched Cotton Cut-Out Dress in Periwinkle
Christian Ruched Cotton Cut-Out Dress in Periwinkle at WhatLoWants.com

Instead of feeling dejected and opting out of fashion, Lauren took it upon herself to create what she felt was missing: “I always felt especially left out of the fashion world – particularly when it came to quality fashion. I felt like I was stuck in a fashion paradox, where there were pretty much two options for myself as a plus-size consumer: fast fashion or luxury fashion (which often felt very mother-of-the-bride.) There are thousands of niche straight-sized brands, but where were the indie plus-size brands? The average dress size in the US is between a size 16 and 18…so, why was one taking the time to create CUTE, quality, accessible pieces for us?”

Bo Cotton Tie-Up Top in Sky Blue
Bo Cotton Tie-Up Top in Sky Blue at WhatLoWants.com

What Lo Wants as a Sustainable Plus Size Brand

“I was tired of feeling like my style had to come at the expense of the planet or my wallet. I knew so many plus-size babes that felt the same way… With the world slowly shifting away from mass-produced fast fashion and looking towards ethical and slower alternatives, we hope to be an example of how companies can continue to do better.”

- Advertisement -

Finding more plus size sustainable brands is promising and exciting- as those options have been few and far between. As an indie brand, leading with a passion to produce ethically and sustainably, What Lo Wants breaks down how they approach and make sure that their brand follows those standards.

Camilla French Terry Pant in Sage
Camilla French Terry Pant in Sage at WhatLoWants.com

From using recycled and compostable mailing cards, tissue, mailers, and garment bags, What Lo Wants made sure that you can plant these items in your yard! When it comes to production, What Lo Wants creates their items in small batches to prevent overproduction waste. What is not used is donated to local organizations and charities.

What we have shared is only a snippet of what steps that What Lo Wants takes to bring us and to champion plus size sustainability.  

Cecilia Bustier A-Line Buckle Dress in Leopard Twill
Cecilia Bustier A-Line Buckle Dress in Leopard Twill at WhatLoWants.com

You can shop the collection now, at WhatLoWants.com!

What Lo Wants is available up through a 5X, size 32 and for those who are outside of the US, they do ship internationally!

Have you checked out the brand already? Do you have a few pieces from the collection? Is this a brand that YOU know and are already in love with?

How cool is Lauren’s brand and her platform? Taking a dream and turning it into something that serves our underserved community is so impressive and inspiring.

Let us know what you think in the comments below!

TAGGED: LA Plus Size Fashion, sustainable plus size fashion, What Lo Wants
Share this Article
Facebook Twitter Pinterest LinkedIn Email Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

Loud Bodies Bridal up through a size 10X
Plus Size Designers

Loud Bodies Drops an Inclusive Bridal Collection up through a size 10X!

- Advertisement -

You May Also Enjoy

Loud Bodies Bridal up through a size 10X
Plus Size Designers

Loud Bodies Drops an Inclusive Bridal Collection up through a size 10X!

Team TCF By Team TCF
Forever 21 x Juicy Couture
Plus Size Designers

Channel Your Y2K Nostalgia with the Forever 21 x Juicy Couture Collection (Yes, in Plus Sizes!)

Team TCF By Team TCF
You Oughta Know: Gia/irl, a Contemporary Plus Size LA-Based Brand
Fashion and Industry

You Oughta Know: Gia/irl, a Contemporary Plus Size LA-Based Brand

Marie Denee By Marie Denee
Rebdolls Spring Collection -
Fashion+Style

The Rebdolls Spring Collection Will Make You Swoon and We’ve Found 10 Faves!

Marie Denee By Marie Denee
Crush by Cacique- plus size lingerie from Lane Bryant
Fashion+Style

Need to Update Your Lingerie Collection? Crush by Cacique is bringing the Bold and Bright Newness!

Marie Denee By Marie Denee
size inclusive indie brands- Deviled Egg Midi Dress
Above 3X

10 Size-Inclusive Indie Brands You May Not Already Know

mightymurphin By mightymurphin
  • About
  • Advertise
  • Contribute
  • Subscribe
  • Contact
  • Privacy
  • Affiliate Disclosure
Reading: You Oughta Know: What Lo Wants, A Sustainable LA-Based Plus Size Brand
The Curvy FashionistaThe Curvy Fashionista
Follow US

© 2008- 2023 · by TCFStyle Media · All Rights Reserved ·

Removed from reading list

Undo
The Curvy Fashionista Logo
Welcome Back!

Please Sign in to Your Account

Lost your password?