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You Oughtta Know: Wide The Brand, A Line Exclusively Made For Plus Size Men

Marie Denee by Marie Denee
4 years ago
- Last edited by: Mayra Mejia -
Reading Time: 5 mins read
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An outcast no longer, plus size men are tired of feeling ignored by the apparel industry โ€“ but theyโ€™re in for a fashion-forward treat!ย 

Montreal-based Wide The Brand kicks the typical (boring) plus size menโ€™s selections to the curb by re-evaluating and re-designing menswear in plus sizes.

Meet Wide The Brand

wide the brand
Mahrzad Lari Co-founder and Creative Director

โ€œFashion is a human experience, not to be limited by sizeโ€ฆa tool that should be accessible to all, to promote empowerment. Itโ€™s time we include wider men into the conversation,โ€ says Mahrzad Lari, co-founder and creative director of Wide The Brand.

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A conversation that might feel like a myth for plus size men, since itโ€™s been one they have been sadly left out of for decades.

wide the brand plus size menswear

But not anymore. The lack of creativity, adventurous designs & the notion that plus-size men only want to express themselves in ill-fitting basics comes to a promising stop with the brandโ€™s first-ever crowdfunding launch via Kickstarter on April 19th!ย 

What is Kickstarter? A global crowdfunding corporation for creatives whose dream to bring special projects to life can become a reality with enough backers pledging on their behalf through the platform.ย 

View this post on Instagram

A post shared by Wide the brand (@widethebrand)

Wide The Brandโ€™s objective is to raise 50k, but beyond that, to build a strong community that wide men truly deserve.

This campaign will help the brand launch the production of the first collection (that will be available on the official online store!) โ€“ and its success truly relies on the communityโ€™s financial contributions.ย 

Through great fabrics, perfect finishings, curve-hugging silhouettes, real-life imagery, exquisite fit, and a flawless defined aesthetic, Wide The Brand shines the spotlight on wider men.

Itโ€™s time to break the silence, fashionably โ€“ and if you feel inclined and can afford to do so โ€“ pledge, pledge, pledge!ย 

Support Wide The Brand Here!

wide the brand clothing shot

Lari also shared, โ€œMore than a simple clothing line, our platform is a destination for a collective experience. Itโ€™s a space that promotes our lifestyle, our philosophy, our way of being. Itโ€™s a place for the wider man to finally lead with style and conviction.โ€

When it comes to the menswear space, change has barely begun, but itโ€™s campaigns like this one that helps push the menโ€™s body positivity movement forward โ€“ and we personally love to see it!ย 

So what do you think of Wide The Brand? Let us know in the comments below.

Tags: plus size fashionwide the brand
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 1

  1. Michael says:
    4 years ago

    Iโ€™m super excited to see what Wide The Brand has in store for us fashion-deprived wider bodies! Proud to be a supporter, and look forward to supporting Marzhad & team for years to come as they build a more inclusive fashion community! The future is Wide! <3

    Reply

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