• About
  • Advertise
  • FAQs
  • Contact
Monday, May 19, 2025
Subscribe
The Curvy Fashionista
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
The Curvy Fashionista
No Result
View All Result

The $32B Opportunity the Fashion Industry Keeps Ignoring (But Can’t Afford To Much Longer)

Marie Denee by Marie Denee
3 weeks ago
- Last edited by: Kerbi Lynn -
Reading Time: 7 mins read
A A
5
Marina Rinaldi Spring 25 Plus Size Luxury Fashion

Image via Marina Rinaldi

338
SHARES
Share on FacebookShare on Twitter

Despite spending over $32 billion annually on apparel in the U.S. alone, the plus size consumer is still treated like an afterthought by most of the mainstream fashion industry. NPD Group data shows the plus size fashion industry grew faster than straight size categories post-pandemic, and yet, representation remains minimal, options are limited, and visibility in marketing campaigns? Still lacking.

As someone who lives this daily (we see you, sis), you know how exhausting it is to settle. With thousands of brands crowding the shelves with size 0 to 12 looks, there’s a gaping hole in the style landscape for anyone over a size 14—and the industry’s refusal to serve the plus size fashion industry well is no longer just frustrating. It’s a missed financial windfall.

plus size fashion over 40, plus size fashion industry
Isadora Wide Leg Lounge Pants at UniversalStandard.com

Let’s Talk Numbers about the Plus Size Fashion Industry (Because the Receipts Matter)

According to Statista, the U.S. women’s plus size apparel market was valued at $32.6 billion in 2021, and it’s projected to hit $47.5 billion by 2026. While overall apparel sales are expected to grow about 2% annually, the plus size category is forecasted to grow at a faster clip of 5.9% per year (Allied Market Research).

RelatedPosts

STAR-MAKER TO STYLE ICON: The Story of Hollywood Rep & Plus Size Designer Tracy Christian

Command Attention! Your Foolproof Formula to Utterly Dazzle at That Evening Wedding

Bridesmaid Dress Drama? NOT HERE! We Made Plus Size Shopping Easy (You’re Welcome!)

In other words? Our money is on the table—and the brands paying attention are already reaping the benefits.

As Catherine Moellering of the TOBE Report once aptly put it:

“There are a lot of dollars in these consumers’ wallets that aren’t getting counted. If you build it, they will come.”

…And We Have Come.

plus size suiting, plus size fashion industry
Image via Eloquii

Retailers like Torrid, Lane Bryant, Ashley Stewart, and Eloquii (which, after a brief hiatus, roared back into the market) have shown that serving the plus size consumer isn’t just good PR—it’s good business. Online spaces like Dia & Co, OneStopPlus, and Girlfriend Collective are also reshaping how us plus size consumers shop with a focus on inclusivity, sustainability, and style.

Still, there’s work to be done—especially in plus size luxury and plus size contemporary fashion. Despite strong showings from designers like JIBRI, Sante Grace, Tamara Malas, GIA/IRL, Pari Passu, byVinnik, and BAACAL, the luxury plus size space remains underserved and underfunded. Only a few heritage luxury houses, such as Marina Rinaldi and Elena Mirò, have consistently prioritized curvier customers—and they’re both killing it internationally.

So what’s holding everyone else back?

What’s the Excuse? Spoiler: There Isn’t a Good One.

Let’s be clear: Designing for plus size isn’t about just “making it bigger.” It requires skill, pattern grading expertise, and a willingness to invest in a body type that hasn’t historically been centered in design rooms. But let’s not pretend brands can’t figure this out—they just haven’t prioritized it.

Meanwhile, the few who do have won our loyalty, our coin, and our word-of-mouth.

Good American Flagship Store in Los Angeles- plus size fashion industry
Image via Rachel Neerenberg for Good American

And let’s not ignore the IRL experience. Yes, online shopping has given us options we once only dreamed of—from glam gowns to edgy activewear—but there’s still nothing like being able to try it on and leave the store with that instant gratification. It is why we launched our Plus Directory. Stores that invest in brick-and-mortar experiences (hello, Savage x Fenty, Good American, and Universal Standard) are elevating what it means to shop while curvy—and redefining the standard.

How to Break Into the Plus Size Fashion Industry—and Win Big

Here’s the recommendation for every brand trying to tap into this market:

Start intentionally, start respectfully, and start strong.

You don’t need to roll out a 100-piece collection tomorrow. But you do need to make us feel seen. Start with a capsule. Offer a few hero pieces in extended sizing. Make sure fit and fabric are right (because we know when you cut corners). Bring us into your design process, listen to fit testers, and—this is big—show us in your marketing.

Representation builds trust. Trust builds loyalty. And loyalty builds empires.
(Just ask Lena Bryant.)

So, Who’s Getting It Right?

Asos Curve, plus size fashion industry
Dress via ASOS.com

Brands like ASOS Curve, Good American, Universal Standard, and Eloquii aren’t perfect, but one thing they do? They listen, lean in, make changes and they’ve proven that style, fit, and representation can go hand in hand. These brands aren’t just offering extended sizing—they’re building inclusive communities.

And the ones getting it wrong? They’re becoming case studies in what happens when you ignore a passionate, underserved, fashion-hungry consumer. (RIP WHBM’s plus size venture—may others learn from your mistakes.)

Let’s Wrap This Up (With a Bold Red Lip)

If you’re in fashion and not serving plus size customers, you’re not in fashion—you’re in denial.

This plus size fashion industry and market isn’t “niche.” It’s the majority. Over 68% of American women wear a size 14 or above (CDC). The demand is loud, loyal, and lucrative.

So to every designer, buyer, investor, and brand exec reading this: The time to serve us is now. We don’t just want more. We deserve more.

And to the curvy babes? Keep demanding it. Keep shopping smart. Keep being unapologetically YOU.

 

Tags: fashion industryplus size designersplus size fashionplus size industry
Share134Tweet84
Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

Related Posts

spring azazie collection
Shopping

Spring Has Sprung—and So Has Azazie’s Curve-Friendly Fashion Game

by Karajuicyjohnson
April 15, 2025 - Updated on May 19, 2025
Hanifa Spring 2025
Plus Size Designers

Hanifa’s SS25: Warning, May Cause Extreme Outfit Envy

by Marie Denee
April 4, 2025 - Updated on May 19, 2025
STAR-MAKER TO STYLE ICON: The Story of Hollywood Rep & Plus Size Designer Tracy Christian
Business of Plus

STAR-MAKER TO STYLE ICON: The Story of Hollywood Rep & Plus Size Designer Tracy Christian

by Ashley Blackwell
May 19, 2025
Plus size maxi dresses
Shopping

Sunshine & Style: Why Plus Size Maxi Dresses Are Your Spring-to-Summer MVP

by Editorial Staff
May 19, 2025
1
Style

Introducing: TCFStyle Lounge Masterclasses!

by Marie Denee
June 9, 2021 - Updated on May 16, 2025
Style News

OMG! Masterclasses are here!

by Marie Denee
June 9, 2021 - Updated on May 16, 2025
Next Post
BAACAL SHAPES + MAXEY GREENE

Luxury in Your Size? Yes, Please. BAACAL’s Plus Size Sample Sale Is the Sip & Shop of the Season

Comments 5

  1. Karen martin says:
    11 years ago

    ❤️❤️❤️❤️Just received my fashion to fit dress based on your fashion find for today an I am in love fits all the curves. Thank you for bringing awareness to us all

    Reply
  2. supri_supri says:
    11 years ago

    Love this post. J.Crew/Madewell, Zara, Banana Republic, Theory, All Saints, Chloe, DvF, BCBG (they discontinued their short-lived line right?)….my wishlist could go on forever! Thinking up the list did remind me of how many designers and retailers have entered the plus market in recent years, which makes me happy. But imagine, retail as a whole could be saved, that’s how much purchasing power is going untapped! I want real fabrics and all the cute suit choices the darn straight size gals get, like can we get some affordable lightweight wool pants and jackets that are LINED and come in different cuts and lengths? Oh and button-downs that actually button…down? 🙂

    Reply
  3. Midget says:
    11 years ago

    It’s not just that we need more plus size retailers, we also need plus size designers that realize not all plus size women are 5’9″!! We need plus size clothes for short women too! Not just shorter length pants, but proportionate everything!!

    Reply
    • sarahell says:
      2 weeks ago

      Hell yes! While I like binge-watching my stories while hemming pants and dresses … this shouldn’t be an obligation!

      Reply
  4. Kimberly Gomez says:
    11 years ago

    This is such an honest, logical post. Plus size women have just as much disposable income as anyone else. If designers would man up and design clothes that are just as fashion forward as straight size, they would be snapped up. Plus size women are salivating for beautiful clothes that make them look and feel great. Come on designers! It will be worth your time, effort and money.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

What are you looking for?

No Result
View All Result

What's Popular Now

  • What plus-size people actually wore to NYFW

    What Plus Size People Actually Wore To New York Fashion Week

    1552 shares
    Share 617 Tweet 386
  • The Dividing Truth Behind B Bellies

    2778 shares
    Share 1090 Tweet 681
  • Who Is Sara Milliken? Learn All About the 2024 National American Miss Alabama!

    457 shares
    Share 179 Tweet 112
  • Plus Size Little White Dress: Your Spring Style? We Just Upgraded It

    422 shares
    Share 163 Tweet 102
  • Black Plus Size Influencers over 40 Who Are Bringing ALL the Style

    507 shares
    Share 200 Tweet 125

The Curvy Fashionista is THE plus size fashion media platform dedicated to celebrating plus size folks with curves, confidence, style, and smarts; covering the latest in plus size fashion news.

Company

  • About
  • Team TCF
  • Advertise
  • Contribute
  • Contact

Info

  • Plus Size FAQs
  • Plus Size Resources
  • Privacy 
  • Sitemap
No Result
View All Result
  • Style
  • Beauty
  • Wellness
  • Lifestyle
  • Curvy CEO
  • Editor’s Desk
  • Lifestyle
  • Shop TCF
  • Contact
  • About The Curvy Fashionista

© 2008- 2025 · by TCFStyle Media · All Rights Reserved ·

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.