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Shopping for plus size fashion over 40 can be tricky, basically at any age, but when you hit 40 and beyond, it comes with a unique set of challenges. You want pieces that are stylish and modern but also well-made, sophisticated, and versatile. While the fashion industry has made strides in offering trendy plus size options, many brands still cater primarily to a younger demographic, leaving mature shoppers searching for the perfect blend of style, comfort, and fit.
But don’t worry—fashion isn’t about age; it’s about confidence and finding what makes you feel amazing! If you love bold prints, wear them! If you’re a fan of classic silhouettes, lean into them. The key is knowing where to shop and how to curate a wardrobe that reflects your personality while offering effortless elegance.
In this article, we’re diving into some of the best places to shop for plus size fashion over 40, along with expert style tips to help you navigate trends in a way that feels fresh and sophisticated. Whether you’re looking for classic workwear, stylish casual pieces, or timeless investment pieces, we’ve got you covered!
5 Best Places to Shop Plus Size Fashion Over 40
Finding the right places to shop as a plus size woman over 40 means looking for brands that prioritize both fit and sophistication. Many mainstream retailers cater to younger shoppers, often emphasizing fast fashion trends over timeless style. The brands we’ve selected stand out because they offer well-constructed, flattering pieces that blend elegance, comfort, and modern fashion. Whether it’s expert tailoring, high-quality fabrics, or versatile silhouettes, these retailers, brands and plus size designers understand the importance of dressing with confidence at any age.
It’s important to remember that many fashion models and brand campaigns feature younger faces, which can sometimes make it harder to visualize how a piece will look on you. But don’t let that discourage you! The key is to focus on the garment’s cut, fabric, and overall silhouette rather than who is modeling it. Clothes are meant to fit and flatter you—not the other way around! Look for brands that showcase diverse models or use tools like virtual try-ons to better gauge how a piece will work for your body and style.
Also, according to fashion experts, dressing well over 40 is about embracing structure, playing with proportions, and investing in wardrobe staples that exude polish without feeling outdated. As stylist Stacy London once noted, “Great style is about knowing what works for you, not blindly following trends.” By shopping smartly, you can create a wardrobe that feels fresh, empowering, and uniquely yours.
1. Universal Standard
Why Shop Here? Known for its high-quality, minimalist aesthetic, Universal Standard delivers timeless pieces that are designed for all ages. Their size range (00-40) ensures a fantastic fit for every body, and their elevated basics make it easy to build a polished, versatile wardrobe.
Style Tip: Invest in their Geneva Dress—it’s an effortlessly chic, draped dress that works for casual brunches or office meetings. Pair it with a structured blazer to elevate the look.
2. ELOQUII
Why Shop Here? If you love on-trend fashion but want pieces that feel grown-up and refined, ELOQUII is a must. From tailored blazers to elegant dresses, their collections always include sophisticated yet fashion-forward options.
Style Tip: If you want to wear trends like statement sleeves or bold florals but prefer a more subtle take, try a floral midi dress or a blouse with a slight puff sleeve—both are stylish without feeling over-the-top.
3. Hilary MacMillan
Why Shop Here? Hilary MacMillan is a standout indie designer known for her bold, sophisticated, and size-inclusive pieces. With extended sizing up to 4X, her collections feature elevated essentials, statement-making outerwear, and fashion-forward separates that cater to a modern, mature wardrobe. Her focus on sustainability and ethical production makes her a great choice for those who want to invest in quality and style.
Style Tip: Try one of Hilary MacMillan’s signature belted coats or chic wide-leg trousers to add instant polish to your look. Pair with a structured handbag and sleek ankle boots for an effortlessly chic ensemble.
4. Marina Rinaldi
Why Shop Here? As the luxury sister brand of Max Mara, Marina Rinaldi is perfect for those who love high-end fashion with impeccable tailoring. If you’re looking for timeless investment pieces like wool coats, silk blouses, or beautifully tailored dresses, this is the place for plus size fashion over 40.
Style Tip: A well-tailored blazer from Marina Rinaldi will last you years and instantly elevate any outfit. Wear it over a monochrome outfit for a chic, put-together look.
5. Baacal
Why Shop Here? Baacal, founded by designer Cynthia Vincent, is a contemporary plus size brand specializing in high-quality, timeless pieces designed for curvier bodies. With a commitment to sustainable fashion, Baacal offers elevated wardrobe staples that blend sophistication with versatility. Their collection is perfect for women over 40 looking for investment pieces that exude effortless elegance.
Style Tip: Baacal’s tailored coats and classic wide-leg trousers are must-haves for a refined wardrobe. Pair a structured blazer with a sleek turtleneck and high-waisted trousers for an effortlessly chic ensemble that works for work and beyond.
How to Make Various Looks Work for You
Fashion trends come and go, but style is personal. When navigating plus size fashion over 40, it’s essential to focus on what makes you feel confident rather than being dictated by trends. Instead of worrying about whether a trend is “too young,” think about how it can be adapted to complement your personal aesthetic and lifestyle.
If you want to incorporate trends without feeling like you’re dressing too young, here’s how:
- Balance is key. Love crop tops? Try layering them over a crisp button-down for a modern take.
- Opt for elevated fabrics. Linen, silk, and structured knits will always feel more refined than basic jersey.
- Tailoring makes a difference. Even affordable pieces can look expensive if they fit well—consider a tailor for small adjustments.
- Accessories matter. A great handbag, quality shoes, and well-chosen jewelry can instantly elevate any outfit.
Final Thoughts: There is no expiration date on style! Whether you love classic pieces, bold fashion statements, or somewhere in between, the key is to wear what makes you feel confident and fabulous. Explore these retailers, experiment with your wardrobe, and embrace fashion at every stage of life.
Do you have a go-to plus size store for chic plus size fashion over 40? Let us know in the comments!
Because you deserve it!
Thank you for posting this!!! I always check back with your blog and you provide such great resources for plus sized girls to get great fashion.
Happy to help!!! Please do not be a stranger!
Woman to woman
Avenue
Catos
Jms
Romans
Jc penny
Sears
Bare necessities
Haband
King size
Yessssssssss, great additions!
Definitely look at Soft Surroundings, that’s my go-to. Plus J Jill and Coldwater Creek.
Ohhh good to know! Thank you!!!!!!!!
Universal Standard
Jibri
Ulla Popken
Juno (for activewear)
Thanks to everyone! Most lists show places that specialize in clothes a little too young looking for me, or at least outside the scope of what I need 90% of the time. I find “play clothes” pretty easy. It’s the work stuff where it goes awry.
I will also share that I have been having decent luck with JCrew’s plus sizes. I’m top heavy, so the shirts aren’t great, but I’m loving the pants and they’re machine washable.
You had us at machine washable!!!
Eloquii !! They are always (and more and more) on trend.
YES! So true, love Eloquii!
ASOS is killing me lately. I am 59 and like trendy but not teenager-y or 20-something clothes– but ASOS has been so huge (and I am a US 24) that it’s hard to shop there. I can’t get the size right. And the fabric can also be bad. I don’t want to look like a geriatric Billie Eilish
Actually, I think Torrid has some of the best fitting clothes at this point for my particular size and shape, and you can weed out what doesn’t work if you’re an older person.
I want to echo what Candace said. I’m 46 and Torrid has a lot of great fitting stuff, even though a lot of the stuff are for fans of things that my first response tends to be, “it’s cool to like this now?” or “this would look cute on my bff’s teenage daughter”
Eloquii is also great for lower cost workwear like — their sweater dresses were my go to this past winter
In my youth I was all about low cut, short skirts, leather, Doc Martens and black everything. I would say I’m classic-trendy now. Here’s where and what I shop at age 61, size 22, 5’11” tall:
JCrew – just got a puffy sleeve navy pinstripe cotton blouse to wear under a navy wool sweater vest. Last year I got a pink teddy coat I adore, and two short sleeved wool sweaters for a ’60’s vibe. Love their long blazers with jeans. Velvet camisoles and velvet wide-legged crops for holidays.
ASOS – I don’t have the time anymore, to plow through their too-sexy inventory for the few items I’d wear, but two years ago I got a gorgeous khaki patent leather trench coat. Three years ago, a couple of satin Asian-inspired dresses.
Talbots – blazers and blouses to wear with jeans.
J Jill – silk velvet tunics, cashmere or cotton tunic sweaters.
Nordstrom Rack and HauteLook – short kimono jackets, just sexy-enough cocktail dresses.
Naturalizer and Aerosoles – recently, tall wide-calf boots (size 12 with 19″ calves) at Naturalizer and darling shearling shoes/boots/sandals at Aerosoles.
Shopping exclusively online, I check prices frequently and can usually get things at a price I find acceptable, for me.
Love your newsletter; thanks for the great articles and resources!
It is just too bad that the high end designers still do not have plus sizes. Would love a Canada Goose or Mackage jacket. Just to name a few. Most plus size clothing is not high quality, it has gotten better over the years.
Many of the places mentioned are places are some of my favorite… One that I don’t see mentioned is eShakti.com I love their custom work. I also find the pricing good.