This new campaign is especially for our Being Mary Jane fans! From the moment Gabrielle Union announced her new collection, exclusively at New York & Company, we could feel her excitement. And for those of us who love to follow her Instagram to check out what cool and chic outfit she’s wearing next, we were just as excited!
For the collection’s spring and summer campaigns, Gabrielle joins the other leading actresses of the hit BET show: Lisa Vidal, Margaret Avery, and Raven Goodwin. Yes, our eyes darted to Raven Goodwin (who plays Niecy Patterson on the show)! The line is and will be curvy-inclusive, starting this April!
So What Can You Expect in this Collection and Campaign?
The collection is a great mixture of classic NY&Co professional chic, coupled with Gabrielle’s own unique style. The collection is giving me fierce professional homegirl.
My favorite pieces?
The Crop Trench Coat & Knit Pencil Skirt in Gold Award, Wrap Jumpsuit in Amaretto SCS, “Union” Crop Drawstring Sweater in Black and the Mixed-Stitch Crop Sweater in Gold Award. So many cute pieces!
And for the #AllTogetherNow Campaign?
Gabrielle is targeting her passion for celebrating sisterhood against adversity in her own clothing line. “We need to come together. Rise up. We will not be defeated,” exclaimed Gabrielle.
“People were like, ‘We need extended sizes, we need more diversity of sizes,’ and I heard you loud and clear, and I’m offering it,” she told InStyle.com. “I want to make easy-to-wear, easy-fit, comfortable clothing that you can wear from work to the club, and it doesn’t feel like it’s attacking you.”
While ths collection kicks off with sizes 0-20 and XS-XXL. HOWEVER, beginning in April, NY&Co will expand the collection to include plus, petite and tall sizes! I mean, why not? On the heels of the Eva Mendez collection in plus sizes, I am sure New York & Co saw its successes and are looking to duplicate it!
If you are looking to channel your inner curvy boss, the Gabrielle Union collection is available now in stores and online!
Shop Gabrielle’s collection at NewYorkandCompany.com!
What do you think of the new collection and #AllTogetherNow campaign? Any favorite pieces? Let’s get to work and werk while doing it!
Tonja Renée Stidhum is a writer/director made of sugar and spice and everything rice. She has the uncanny ability to make a Disney reference and a double entendre in the same sentence.