In the ever-evolving world of social media, few voices resonate with the quiet, powerful confidence of Erin Klay. With an unshakeable presence and an authentic approach to style, she is a force to be reckoned with. Her content exudes an unbothered energy that feels both aspirational and deeply relatable. In an exclusive interview with The Curvy Fashionista, Erin Klay opened up about her journey to self-love, her philosophy on style, and the secret to thriving in a digital world that isn’t always kind.
If you spend any of your time on X, formerly Twitter, you may recognize Erin Klay from her viral post with THE most stunning pictures ever. Take a look:
Even if you don’t use X, you’ve probably saved one of her Instagram posts to your bookmarks for later outfit inspiration. Either way, she is not someone to forget. With almost 500,000 followers on Instagram, Erin is a champion of curve modeling and influencing. She was able to break through the mold of traditional plus size representation and forge her own path—made just for her.
After spending some time talking with Erin, it became clear that confidence is not a destination she magically arrived at but a journey. She candidly revealed that self-love was not a natural state for her, but a hard-won victory earned over time.
“My first inclination was to be as mean to myself as possible. At a certain point, I was like, there has to be another way of living,” she shared.
This turning point of being “sick and tired of being sick and tired” led her to a pivotal decision. Erin found her community and a path to healing through social media, seeing other women online with her body type who were struggling with the same insecurities. Instead of just observing, she decided to become a voice for them, using her platform as a way to hold herself accountable and learn to love herself in the process.
This journey to self-acceptance was recently put to the ultimate test when the stunning edit of her photos went viral. While the moment brought her thousands of new followers and positive attention, it also came with a familiar wave of online hate. For Erin Klay, however, this time was different.
She had been through a similar experience at just 18 years old, when a similar photo went viral in another country, and the hateful comments devastated her at the time. The difference now was her mindset.
“The biggest thing I learned this time around was how much that kind of hate goes in one ear out the other for me now,” she said. “I’m just out here. I’m at the beach. I’m having a great time. You guys aren’t going to take that away from me.”
Erin Klay: A Style Philosophy of Unapologetic Authenticity
Erin’s ability to “roll with the punches” is a testament to her immense personal growth. She also acknowledges that the path to body positivity is not linear. On days when insecurity creeps in, she either leans into self-care rituals; like putting on a favorite outfit or lip combo or takes a different approach entirely.
“It’s like I’m just going to go to the beach, and it doesn’t matter what I look like. I don’t have to be beautiful today. I also don’t have to be ugly today. Neither of those things matter. I’m just existing.”
This honest and refreshing perspective gives everyone permission to simply be, without the pressure of having to look perfect every single day.
For Erin, the secret to her, what I call covert sex appeal is not about a specific look or pose but about the energy she exudes. She believes that true confidence is not something you project through a caption; it’s what happens behind the scenes in your everyday life. It’s the little rituals and interactions that make you feel like the best version of yourself, whether it’s wearing your favorite jewelry or putting on makeup just to sit around the house. This energy is what truly comes across in her content and resonates with her followers.
This same authenticity is at the heart of her approach to content creation. Her advice for content creators? Don’t get lost in the trends and to stay true to your individuality.
“I really think it’s important to create content around things that you have enthusiasm about,” she shared. “Because if you’re not buying into it, why are other people going to buy into it?”
Erin’s fashion philosophy is a powerful guide for anyone looking to find their personal style, especially in a world that often tells plus size women what they can and cannot wear. Her advice is simple: “Just try stuff. Like wear wear things you’re scared about.”
She encourages everyone to break free from the “rules” they’ve been taught and try on clothes that bring them joy, even if it feels a little uncomfortable at first.
Her ultimate goal is to inspire others to stand up for what is right, advocate for themselves, and live their lives without fear. As she so eloquently put it, “you shouldn’t be scared to exist. It’s a right that you have just by being alive as a woman… go to that party and wear a dress you normally wouldn’t wear.”
Erin Klay is a shining example of what it means to be truly and unapologetically yourself. She reminds us all that our bodies have a right to take up space and that our confidence is the most beautiful accessory of all.
You can find Erin Klay on social media!
Instagram: @erinmarleyklay
X: erinmhk
