You have to love when a brand listens to their shoppers, switches things up, and engages the community. Such is the case with Ashley Stewart, who just announced that they will be carrying a select selection of spring dresses up through a size 32.
Not only did they announce this, but they also tapped five plus size bloggers to model their looks!
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In a partnership with Plus Model Magazine, Ashley Stewart tapped and bloggers Alissa Wilson from Stylish Curves, Beck Delude from Manfattan, Tiffany from Lace N’ Leopard, Char from Plus Size Beausion and Meaghan O’Conner from Little Lime Dress for the lookbook! And they are too cute.
Each blogger shows off their personal style while showcasing the new Ashley Stewart Spring Dress Collection.
“We listened. Our customers have been asking us for more sizes and we’ve answered with our most sought-after dress styles,” says Kristen Gaskins, President and CMO of Ashley Stewart.
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“The collection will include maxi dresses, jumpsuits, and ready-for-work styles, with plans to extend more categories in the future.”
SO what can you expect? What newness arrived? Well, from the looks of it, we have denim dresses, patterned shifts, and striped jumpsuits (the one that Megahan is rocking is amazing- I need it.)
But let me SHOW you better than I can TELL you!
The Ashley Stewart Spring Lookbook
Alissa Wilson from Stylish Curves
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“I think it’s amazing that Ashley Stewart has extended their size range because this is something that is needed.
When you look at the fashion industry, all of these brands stop at a size 14 and 16, which makes you feel like the world stops at a 14/16. Having extended sizes is letting women know that they too can be fashionable regardless of their size.” – Alissa
Get her look: Ruched Heathered Maxi Dress at AshleyStewart.com
Alissa Wilson from Stylish Curves
Get her look: Coming Soon at AshleyStewart.com
Beck Delude from Manfattan
Get her look: Coming Soon at AshleyStewart.com
Beck Delude from Manfattan
Get her look: at Coming Soon AshleyStewart.com
Tiffany from Lace N’ Leopard
Get her look: Hanky Hem Denim Dress at AshleyStewart.com
Tiffany from Lace N’ Leopard
Get her look: Chain Lace-Up Dress at AshleyStewart.com
Char from Plus Size Beausion
Get her look: Linen Quilted Shoulder Jogger Jumpsuit at AshleyStewart.com
Char from Plus Size Beausion
Get her look: Coming Soon at AshleyStewart.com
Megahan O’Conner from Little Lime Dress
“Ashley Stewart extending their size range is very important for the brand as well as an important step in the fashion world.
Allowing women who are 28 through 32 to dress for their shape and style is not only exciting but it is an uplifting movement that I am very happy to be part of.” – Meaghan
Get her look: Linen Cropped Wide Leg Jumpsuit at AshleyStewart.com
Meaghan O’Conner from Little Lime Dress
Get her look: Coming Soon at AshleyStewart.com
How cute right? I need the dress Alissa has on, the jumpsuit that Meg is rocking and I am headed to the site now!
I truly do hope this catches on throughout the industry, as offering sizes 28, 30 and 32 gives our fellow curvy fashionistas the opportunity “to express herself through fashion and use the streets as her runway.”
As a reminder, extended sizes is only available in select styles and online (I know!)
You can shop all of these looks now, at AshleyStewart.com!
Do you like these looks and the news of extended sizing? Let us know in the comments below!
