You may have heard of the swimwear brand Andie, which focuses on classic swimwear styles with a tailored fit and is celebrating its 4th anniversary just this month. But starting today, they are no longer just a swimwear brandโฆ enter Andie 24/7 Intimates collection.
I had the opportunity to speak with CEO and founder of Andie, Melanie Travis ahead of todayโs launch, and got to learn so much about the ethos of the brand, the amount of time and research that goes into every product, and how essential its customer base is to them.
Get to know Andie
Melanie Travis noticed how difficult it was for her to find a great fitting swimsuit, and knew that there had to be a better way. So she started a crowdfunding campaign to see if others felt the need for a change, and the answer was a resounding โyesโ. So she took a leap of faith and left her job to launch Andie.
When describing her first collection, Melanie shares โIt was very, very minimal when I first launched. Classic styles and sizes XS through XXXL. The idea was to have classic styles and a more sociable price point than what some of the high luxury brands offer, (as well as) more sizing for the launch and see what would happenโ.
Since then, the brand has grown to offer many more options to cater to everyoneโs unique fit needs.
The emphasis and care taken by the brand to ensure great fit, is thanks in part to their highly trained Fit Experts (available via video chat, text or phone call) that are on hand to help customers with any fit questions they may have. Because of the close relationships they make with their customer base, they get a lot of feedback, and according to Melanie, the top request was for Andie to make intimates.
โWe survey our top customers quarterly to understand like what they donโt like and if thereโs anything they want to see from us that they havenโt seenโ Melanie tells me, โand the number one request weโve gotten on these surveys, time and time again is to offer (in addition to swimwear) comfortable bralettes and undies.โ
So after a year spent researching and developing styles and fabrics that would feel like second skin with exceptional fit, the brand turned itโs years of customer feedback (1.5 million data points from hundreds of thousands of women) into thoughtfully designed bras and underwear that launches today, April 20th!
The Andie 24/7 line features two bralettes and three underwear styles including The Tank Bralette, The Plunge Bralette, The Bikini, The Thong and The Brief. Each style is made from rayonโ which is a sustainable, lightweight fabric derived from plant sources. The fabric is also moisture-wicking, breathable and soft.
The Andie 24/7 Intimates Collection
The Bikini
The Plunge Bralette
The Tank
The Thong
The Brief
Bralettes are $28 each, and undies are $12 each. Bundle pricing includes three undies for $27, two bras for $42, and two undies and a bra for $40.
The inaugural collection will serve as a foundational collection (much like how Andie first started with their swimwear selections) with everyday, timeless classics, and for upcoming styles, the brand will experiment with different fabrics, colors, cuts and designs!
So whats next when it comes to the brand? Aside from eventually expanding their freshly launched intimates collection, they also have plans to extend their size offerings.
They are currently dipping their toes into extended sizing with their Dia&Co collaboration, (which goes up to a size 5X or 30), they plan on taking customer feedback from the co-branded collection into account while they work on a permanent size expansion.
โWeโll speak with the customers on what is working (regarding sizing and fit), whatโs working, what (we) get right and what (we) get wrongโ Melanie says. Adding, โLike everything we do, weโll take an entirely customer centric approach on expanding the sizing.โ
This definitely seems like a great step in making their extended size offerings permanent! With the recent collaboration with plus size retailer Dia & Co, as well as launching a brand new product category beginning today, thereโs lots to be excited about for the brand!
Shop Andie 24/7 Intimates Now!
Have you tried out Andieโs swimwear before? What are your thoughts on their new intimates collection?! I would love to hear your thoughts!
