Another beloved plus size store has announced that it is closing its doors. Arula (formerly known as A Beautiful Soul) announced on May 29, 2025, that they would be closing. Arula, a sister store to Altar’d State, sold women’s plus size clothing, shoes, and accessories, while Altar’d State only sold straight sizes.
Arula’s closure is a big blow as their style leaned more bohemian towards the end of their operation. Plus, they have been around for years, displaying styles adored by everyone. The store changed its name to Arula just four years ago, in 2021, when a rebranding occurred. It was a time of hope and excitement for the future of the brand.
In a statement put out by the brand on May 29th, it reads:
“After seven years, we’ve made the incredibly hard decision to bring Arula to a close. We are gratefule for every try-on, every tagged photo, every kind word, and every moment you let us be part of your life. We’re grateful for your support, your stories, and the community we built together. Thank you for being part of it. With love, The Arula Team.”
While the brand never announced the exact reasoning for Arula’s closure, many shoppers believed it to be due to financial reasons. Arula only had a few physical shopping locations and did most of its business through online sales.
Arula has also deleted all of their social media, but their website currently remains active. Sales have started on the remaining merchandise, but it has not reached the significant deals quite yet.
It is sad to see another beloved plus size store leave, but if you have had your eye on a certain something from Arula, this is the perfect time to score a good deal on it.
Where Plus Size Shoppers Can Shop After Arula’s Closure
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For those who loved Arula’s boho-inspired aesthetic and inclusive sizing, there are still plenty of options to explore. While Arula’s closure is a loss, the plus size fashion community continues to grow, with many brands committed to offering stylish, size-inclusive pieces that celebrate curves.
Here are a few boutiques and brands that plus size shoppers might love as alternatives:
1. Anthropologie Plus
Anthropologie’s plus size line offers a variety of flowy, bohemian-inspired pieces that echo Arula’s feminine, laid-back vibe.
2. Torrid
Torrid remains a go-to for trend-driven, size-inclusive fashion. From casual dresses to statement tops, they cater to a range of styles.
3. ELOQUII
Eloquii’s fashion-forward styles combine elegance with on-trend details, making it a solid choice for anyone who loved Arula’s unique aesthetic.
4. Chic Soul
Chic Soul specializes in curvy, Southern-inspired fashion with a playful twist—think easy, breezy dresses and standout prints.
5. Universal Standard
Known for its inclusive sizing and modern silhouettes, Universal Standard offers high-quality essentials and elevated basics that work across different styles.
Though Arula’s closure leaves a void, these brands continue to champion plus size fashion with pieces that celebrate individuality, comfort, and confidence. Because while one door may close, the world of plus size fashion is always evolving—and there’s a new favorite boutique out there waiting to be discovered.
