We decided to go to our local Old Navy to check out the new and improved in-store shopping experience for ourselves, and we are taking you with us!
I love stumbling across new designers and brands who are pushing the envelope on plus size fashion– whether stateside or internationally- and such is the case with new-to-me Greek plus size label MAT Fashion. SO, when I saw their latest fall campaign, I had to hurriedly rush to find out all about this label!
Over in Greece, Mat Fashion was founded in 1988! Founded and created by George and Marianthi Moneda, MAT Fashion set out to create and produce “show-stopping fashion in plus sizes” and with their latest Fall Ad and campaign- I see that they are well on that path!
From head to toe, MAT Fashion has been “making women who wear them feel feminine and sexy, without missing what fashion is offering in standard sizes.”
Who is the MAT Woman?
She is proud-to-be juicy and trendy, always in a happy mood, extrovert, passionate about fashion and life in general.
I could not JUST share with you their fall campaign without giving you a bit more! I had to share with you some of my favorites from their fall 2011 style book!
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Overseas, their reach goes far outside Greece! From Austria, Germany, Spain, Cyprus, and Bulgaria, Mat Fashion is quickly growing and expanding their reach! While there is no online shopping option YET (They have shared that they plan on having an online option!), MAT Fashion is definitely a brand that you must take a gander at to see what is going on in plus size fashion overseas!
What is quite impressive, is their community page and the Mat Fashion Blog! (don’t worry, you can click the English tab, so that you can read!) Found on Facebook and Twitter, MAT Fashion is quite social!
What do YOU think?