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Why Lane Bryant’s #ImNoAngel Campaign Rocks

Marie Denee by Marie Denee
10 years ago
Reading Time: 3 mins read
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Lane Bryant ImNoAngel Campaign via TheCurvyFashionista.com
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Yesterday, on Facebook, I excitedly shared the Lane Bryant #ImNoAngel commercial that directly comes for their once sister brand, and makes an amazing statement around redefining beauty. This 30 second video and images shot by famed photographer Cass Bird, features the popular plus size models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday! Their message? “I’m No Angel”

Why #ImNoAngel?

Lane Bryant ImNoAngel Campaign via TheCurvyFashionista.com

Lane Bryant shares:

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“The #ImNoAngel hashtag was created as a headline provoking all to come together in redefining the ideals of sexy with the hopes of igniting a significant revolution. In conjunction with the national advertising campaign, Lane Bryant invites anyone and everyone to join in the movement with a selfie that showcases their own idea of sexy. Using “#ImNoAngel” – written in lipstick on a mirror- all are encouraged to share their images across the brand’s social media channels as well as through their own personal channels.”

I love this for so many reasons.

Did you miss the commercial?

First Look: Had to share the FULL #ImNoAngel as Lane Bryant redefines sexy with their Dope campaign! !!!!!!

Posted by The Curvy Fashionista on Monday, April 6, 2015

We have NOT had a major plus size retailer make and take such a firm stance, SO LOUD and CLEAR across all media channels like this, affirming our beauty, our bodies, and giving us a presence so confidently. Yes, this is only the beginning and we have ways to go but this message, call to action, and execution? Bold, daring, and fun.

“We’re not throwing shade, but we’re definitely throwing curves,” Lane Bryant President and CEO Linda Heasley told the Daily News.

Lane Bryant ImNoAngel Campaign via TheCurvyFashionista.comI mean! When was the last time you heard a CEO of a plus size company speak out so directly, loudly, and pointedly?? I mean, in a time where you have another plus size retailer rebranding, using size 4, 6, and 8 models for their plus size offerings along with a spokesperson who is far from plus, who doesn’t even want to chat with us (bloggers and readers- I have tried), Lane Bryant is doing something that is monumental for the industry and community.

And this campaign? It is interactive. It is more than the models saying a sassy, cute, and empowering declaration, Lane Bryant has pointedly invited YOU and me to join the movement to SHOW everyone who WE are and what WE look like.

“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

Lane Bryant ImNoAngel Campaign via TheCurvyFashionista.com

Come on Miss Linda! Speak. And I have to say, after having a few pointed conversations with Miss Linda and the new CMO (along with quite a few other plus size bloggers and plus size magazines), about our thoughts around the “plus size” debate, the challenge we gave to them to make and take a stance, and to use their name and voice, this is a hell of a response and with our help, we can help amplify it.  

Via Lane Bryant  and their Facebook page, you can submit, peruse, and join others in showing off how awesome your curves and just how you define #ImNoAngel.

I know I am working on this myself and what about you? Is this something you will join to show the varied shapes and sizes of beauty? I want to know what you think…

Tags: Ashley GrahamCandice HuffineElly MaydayLane BryantMarquita Pringplus size in the newsself confidence
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 4

  1. Angela C. says:
    10 years ago

    I am so excited about this statement! It’s more than a campaign, it is truly a lifestyle! I’m No Angel and guess what??!! That’s No Secret.

    Reply
    • Marie Denee says:
      10 years ago

      riiiight?

      Reply
  2. Steph says:
    10 years ago

    Who is the other plus size retailer that you’re talking about, that’s rebranding that way and such?

    Reply
  3. Pingback: Curves, Confidence, and Cash: Celebrate 16 Years of TCF with a $160 Lane Bryant Giveaway! - MyFashionType

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