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The Who What Wear x Target Collection Launches Today and We Take You Inside the Launch Event!

The Who What Wear x Target Collection Launches Today and We Take You Inside the Launch Event!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

A few nights ago, we attended the launch event for Who What Wear’s collection with Target. One thing Target does amazingly is throw a party. I’ve been super excited about this collaboration, as Target is trying something quite different than their typical designer collab. Besides the inclusive size range (yay, plus!), and the cool designs, the Who What Wear x Target collaboration is extended in a rolling launch, with new styles offered every month.

There were several racks of clothing on display, and two racks solely devoted to plus clothing. While nothing was revolutionary, everything appeared well made and wearable for multiple different occasions.

Mannequin display

Racks of plus-size clothing were filled with sleek minimalist designs, pops of floral, elegant lace, dainty eyelet, smudgy polka dots, and classic stripes.

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

The entire set up was beautifully displayed, with bunches of fresh flowers decorating almost every surface, and a bevy of gorgeous diverse models all decked out in the killer designs. Keep scrolling to see more images from the event – including my favorite plus pieces!

How about these beautiful lace and floral accents?

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

Digging the dots and that powder pink jacket!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

There was sooo much happening at the clutch customizing station!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

How about florals on florals and a bit of lace?

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

We are loving these plus-size models display the fabulous outfits!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

A fashionable cafe scene with the models on full display!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

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Of course I had to try on the maxi vest, of course.

Liz Black in Who What Wear x Target

A Few Faves from the Who What Wear x Target Collection !

This faux leather jacket is nice.

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

This white eyelet dress? Sweet and playful.

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

This is Marie’s favorite! This blue faux suede jacket!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

And of course, my favorite, the army vest

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

Fun pieces right? This was an awesome event and I cannot wait to make a few of these items mine! And you can too!

You can shop the Who What Wear collection TODAY at Target.com!

View Comment (1)
  • I’m glad Target is still trying but I do not see what is so hard about having the items available in all sizes and then modeled by diverse body types. It would be perfect. The fact that they had several racks with two (!) devoted to plus shows more of the same to me. That being said, I will check whatever my locale has to offer and will hopefully be wowed. I know they will offer more if this is successful.

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