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The Who What Wear x Target Collection Launches Today and We Take You Inside the Launch Event!

Marie Denee by Marie Denee
9 years ago
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The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!
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A few nights ago,ย we attendedย the launch event forย Who What Wearโ€™s collection with Target. One thing Target does amazingly is throw a party. Iโ€™ve been super excited about this collaboration, as Target is trying something quite different than their typical designer collab. Besides the inclusive size rangeย (yay, plus!), and the cool designs, theย Who What Wear x Target collaborationย is extended in a rolling launch, with new styles offered every month.

There were several racks of clothing on display, and two racks solely devoted to plus clothing. While nothing was revolutionary, everything appeared well made and wearable for multiple different occasions.

Mannequin display

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Racks of plus-size clothing were filled with sleek minimalist designs, pops of floral, elegant lace, dainty eyelet, smudgy polka dots, and classic stripes.

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

The entire set up was beautifully displayed, with bunches of fresh flowers decorating almost every surface, and a bevy of gorgeous diverse models all decked out in the killer designs. Keep scrolling to see more images from the event โ€“ including my favorite plus pieces!

How about theseย beautiful lace and floral accents?

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

Digging the dots and that powder pink jacket!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

There was sooo much happening at the clutch customizing station!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

How about florals on florals and a bit of lace?

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

We are loving these plus-size models display the fabulous outfits!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

A fashionable cafe scene with theย models on full display!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

Of course I had to try on the maxi vest, of course.

Liz Black in Who What Wear x Target

A Few Faves from the Who What Wear x Target Collection !

This faux leather jacket is nice.

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

This white eyelet dress? Sweet and playful.

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

This is Marieโ€™s favorite! This blueย faux suede jacket!

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

And of course, my favorite, theย army vest

The Who What Wear x Target Collection Launches Today and We Take inside the Launch Event!

Fun pieces right? This was an awesome event and I cannot wait to make a few of these items mine! And you can too!

You can shop the Who What Wear collection TODAY at Target.com!

Tags: plus size fashionplus size model searchplus size spring trendsplus size styleplus size trendsShoppingTarget
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 1

  1. Jennie says:
    9 years ago

    Iโ€™m glad Target is still trying but I do not see what is so hard about having the items available in all sizes and then modeled by diverse body types. It would be perfect. The fact that they had several racks with two (!) devoted to plus shows more of the same to me. That being said, I will check whatever my locale has to offer and will hopefully be wowed. I know they will offer more if this is successful.

    Reply

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