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A little over a week ago, Premme announced on Instagram that their 2-year-old plus size clothing line would be closing its doors. The brainchild and partnership from GabiFresh and Nicolette Mason challenged the fashion norms and served up unapologetic fashion. After filling the void of contemporary plus size fashion, the pair have decided to close the doors as they pursue future endeavors.
Last week, Teen Vogue fashioned a must-read article, sharing a few stories about how Premme touched those from the community. Make sure you catch that writeup…
Interestingly, throughout the past few years, plus size bloggers and influencers have leveraged their platforms as launchpads into new levels of entrepreneurship. Nadia, Tanesha, Crystal, Elann, Chante, Francie, in addition to Gabi and Nicolette, have launched their own clothing lines- giving us the fashion we have been craving.
Some plus size style bloggers have even created capsule collections with brands, like Rochelle and Essie & Chante! With these collections and collabs, this news after this year’s earlier news of Monif C closing their doors, is a bit shocking, but understandable.
As you grow, so do your goals and dreams.
Premme is Closing Its Doors on 7/31
But, to hear that Premme is closing up shop, is a bit sad. HOWEVER, knowing Gabi and Nicolette and the powerhouse teams behind them, this will NOT be the last fashion endeavor. Honestly, I would not be surprised to see a new collaboration launch with the two of them and a big-name retailer before the year is over.
They are that good.
So… Yes, Premme is closing, but that does not mean that you cannot get your hands on a few items. The best way to shop what is left on the site, is by your size. This way you can peruse your options, without being bummed…
If you have been wanting to support the brand, here is your last chance! You have two more days to shop the collection. Until July 31st!
With all of the store on sale with additional markdowns as Premme is closing, you can snatch up a few fly fashion pieces that will live in your closet for years to come! And if you did not know, yes, there are still fly options available up through a size 30!
Shop the last of the collections at Premme.us
Gabi & Nicolette, congrats and thank you for what you have contributed to the community! Here’s to your next fashion chapter!
We cannot wait to see what is next for you…