More news broke today around theย Mango plus size collection, you know the latest plus size news about Mango that we shared with you a few months back?
And it is a fabulous mixed bag of information!
According to Fashionista.com, Mangoโs extension of sizes will carry sizes 40 to 52 (U.S. 10 to 22?) set to debut in mid-January alongside the storeโs main-line spring collection! If you head over to their website, you can enter in your email address to get the latest news (I just did this too).ย The collection will go on sale at online stores on January 15th and will be available at selected stores from January 17th .
From the looks of the imagery, there seems to be sophistication, class, and a great place to add to our shopping hauntsโฆ BUT, I did say mixed bag right?
With over 400 items planned in its range, this is an ambitious and exciting venture, but get thisโฆ
Mango will introduce the plus-size line, Violeta into its seven largest markets! BUT THAT does NOT include the US. Fashionista.com shares that even online, Violeta will only be available in Europe, Turkey and Russia (I am hitting up my international boos stat). GAH!!! Bestill my heart! BUT. I am not mad at thisโฆ I actually like and applaud the way that Mango is doing thisโฆ I mean, if you think about it, Mango is NOT a US brand, so it makes sense that they follow their traffic and demand, and mirror its expansion as their initial roll out. So far, it makes sense.
According to the release shared, Mango plans to have the plus size range Violeta featured in 100 stores by the end of 2014, as well as standalone Violeta stores!!! WHAT? You hear that? Another STORE to shop from?
So, for my international lovers, how exciting is this? I already plan on making strategic arrangements with some of my girls over in the UK to ensure my hands get on a few pieces!
they actually say itโs up to uk 24 (us 22)โฆ weโll see.
I updated madame ๐ Thank you! But yes, we shall see!
Iโm disappointed that there is no US store BUT I will purchase from them no doubt. Thanks for the heads up lady!
I know right? But, baby stepsโฆ baby steps and this is really exciting! ๐
Will the range be available in South African stores?
Iโm happy theyโre introducing a plus size line, but whatโs with the no US availability?!? The US has some of the worst dressed fat women, largely due to hardly any retail and online options to choose from. We need more choices! Mango, your US market is waiting for you!
hmmmโฆ Iโm excited, but it doesnโt look especially โyoutfulโ. Those cardigans look like the same dowdy stuff you find in most plus-size lines. We need edgier, more fun stuff, that still works for everyday, like ASOS Curve! I hope Mango follows their example.
that they donโt sell to the US from the start is very understandable, believe me, there are many brands I canโt get over here in Europe ๐ if it works, they will expand โ the thing Iโm curious about is how their fit will be โฆ Mango is a spanish retailer, their sizes are small, and their fit not so good. they claim they will provide for the curvy woman, I hope they can ๐ and I also hope they will not be downstyling this collection in order to keep the prices down โฆ I hope it will be true mango style โฆ so you could say Iโm hopeful but with some reservations ๐
Thanks for the heads up xโฆ..but to me looks a bit Granny-fied to me.