Target

Affordable, size-inclusive fashion for everyone.


Brand Snapshot


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At a Glance

Target is an American mass retailer founded in 1962, offering affordable, trend-led fashion. Through own brands like Ava & Viv and Universal Thread and inclusive designer collaborations, it delivers plus sizing up to around a 4X.

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Brand Attributes

About The Brand

About Target

Target, founded in 1962 and headquartered in Minneapolis, is one of America’s largest mass retailers and a reliable, budget-friendly source for plus size fashion. Its own brands, including the plus-focused Ava & Viv and the size-inclusive Universal Thread and Wild Fable, carry extended sizing up to around a 4X, and Target has made inclusivity a hallmark of its designer collaborations, partnering with names like Christopher John Rogers and Diane von Furstenberg on collections that reach plus sizes. It remains one of the most accessible touchpoints for everyday plus size dressing.


BRAND FIT DETAILS

Sizing & Fit Details

A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.

Size range

Footwear & Accessories Sizing

Specialty Fit


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