City Chic

Founded in 1999 in Sydney, Australia, City Chic was created with a simple philosophy: plus-size women deserve fashion designed specifically for their bodies rather than straight-size garments scaled up. From its earliest collections, the brand focused on curve-first design, developing patterns, silhouettes, and fabrics intended to flatter fuller figures. City Chic quickly distinguished itself through its glamorous, fashion-forward aesthetic. The brand specializes in dresses, denim, workwear, outerwear, lingerie, swimwear, and occasionwear, blending trend-led styling with technical fit. Designers work exclusively on curve collections, emphasizing structured tailoring, premium fabrics, and exclusive prints sourced from international design studios. As the brand expanded internationally, City Chic launched in major U.S. retailers including Macy’s and Nordstrom, while continuing to grow its retail footprint across Australia, New Zealand, South Africa, and online global markets. The company later became the flagship brand of City Chic Collective, which also acquired several well-known plus-size retailers including Evans and Avenue as part of its international expansion. Today, City Chic remains one of the world’s leading dedicated plus-size fashion brands. Its collections are created exclusively for curve bodies, with a focus on confidence, fit, and trend-driven style, continuing its mission to redefine curves through fashion.