Ohhh, Have You Seen the New Avenue? Yes, The Avenue is Back Thanks to THIS Retailer!

The Avenue is back and they’ve got a new look!

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Did you hear the news? Avenue is back, honey! Yes. The newly revamped Avenue! Yes, Avenue may have closed all of their physical stores, but they have been rescued by a brand you know very well, City Chic!

Yes, the Avenue is now owned by Australian based plus size brand, City Chic. And! If you have not had the chance to take a look at the new online-only Avenue, we are here to share with what to expect from the revamped brand.

New Avenue 2020

Now, before you get worried, the Avenue is still the brand you know and love, with a modern twist

One thing that immediately caught our attention was the brightness of the site. Images are brighter, newer models, and updated styling. The Avenue kept the same products you know and love, with a few changes!

Yes, you get the same sizing options, with select items up through a size 32.

avenue plus size hosiery

Yes, we still have the same footwear (Cloudwalkers, hello) and plus size hosiery that Avenue is known for, especially their outerwear.

If you loved Loralette, yes, you still have those options.

Avenue Plus size active wear
Image via Avenue

Active wear is still an option to play in, too!

An Added Benefit to the Newly Revamped Avenue?

Avenue Plus Size FIONA DRESS
Plus Size FIONA DRESS by Avenue

With ownership by City Chic, we get a lot.

Not only do we get to see a few of their new sister brands sprinkled throughout the site, like Hips and Curves (yes, City Chic now owns them) and the City Chic owned brand, we get updated imagery.


What this means, is that you get to be introduced to newer brands, additional options that can further amplify your personal style.

Especially, if you never thought that Hips and Curves or City Chic had anything for you!

Loralette by Avenue plus size LORI TUNIC
Loralette plus size LORI TUNIC at Avenue

Their sister junior brand, Loralette gets an updated look as well. New silhouettes, styles, and a more contemporary take on plus size fashion.

Loralette by Avenue plus size Tulle Skirt
Loralette plus size Tulle Skirt by Avenue

This is quite an exciting turn for Avenue, right? Especially since the brand was such a legacy one, in the plus size fashion space.

Also? We see you City Chic… quietly moving and snatching up these plus size brands. I am not mad at this.

City Chic at Avenue Plus Size MINI TIGER MAXI DRESS
City Chic Plus Size MINI TIGER MAXI DRESS at Avenue

If we can preserve any of the plus size brands, who better than another plus size brand to diversify their options?

You can shop the updated brand at!

Now, for those who are curious, if you still have returns or if you need to return items in the future, they have partnered with Happy Returns. This is an innovative partnership, allowing you to head to your local mall and make your returns in person! Yes.

In person.

With over 1000 in store locations in the US, you can return your items for free at your local Happy Returns Bar.

What do you think of the new look? Is this something that has you excited? WHAT ABOUT the new ownership? 

Let’s talk about it and discuss!

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Written by Marie Denee

I am the Editor in Chic of The Curvy Fashionista. Often goofy. Forever emo. Always a Virgo. You can find me somewhere grooving to 90s R&B.

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