Playful Promises x Felicity Hayward Pairs Vintage Inspiration with Modern Inclusion

Playful Promises is a UK-based size inclusive lingerie brand known for sexy designs in a growing range of sizes. They have also perfected the art of the plus size collaboration. First Hunter McGrady and GabiFresh then Fuller Figure Fuller Bust and now, they have launched the Playful Promises x Felicity Hayward collection. 

The Playful Promises x Felicity Hayward Size Range

This size inclusive lingerie collection features more than 70 bra sizes. With band sizes ranging from 32 to 44  and cup sizes up to K, Playful Promises x Felicity Hayward collection totally works for full busts and plus size shoppers.

Not every piece is available in every size which is a bummer. 

Underwear, loungewear and girdles are available up to a US 22. This collection does not include extended plus sizes. Playful Promises has demonstrated a commitment to increasing their size range.

With lingerie even more so than ready to wear garments, this process is an investment of time.  

The Muses for the Playful Promises x Felicity Hayward Collection

Felicity Hayward is one of the most well-known plus size models in the UK. Her client list is extensive and includes L’Oreal and Katy Perry’s fragrance line among many others. But Felicity is more than a model. 

She started a campaign called “#SelfLoveBringsBeauty” designed to show a more inclusive picture of beauty. 

A size inclusive lingerie collaboration seems like a natural fit for the self love advocate. The collection features Felicity’s Self Love Brings Beauty slogan tastefully embroidered onto longline bras, panties and garter belts.

Much like the Playful Promises x GabiFresh collaborations, these collections look and feel like Felicity’s personal style. 

The collection is modeled by Hayward alongside a range of models including a stunning curvy dark-skinned model and a gorgeous grey-haired beauty. Showing diversity in age, skin-tone and size is exactly what we love to see! 

The Vintage Vibe

From cheetah print open front cup bras to ravishing red retro-style girdles, this collection is heavy on the sexy pin-up aesthetic. With a look resembling a plus size Marilyn Monroe, Felicity Hayward’s look serves as a perfect complement to the collection. 

While the styles are heavy on 50s’ era va-va-voom vibes, there are some more cozy styles too. A soft bra and brief set with Hayword’s signature “Self Love Brings Beauty” messaging on the band gives a 90s Calvin Klein vibe.

The Silver Disco Jumpsuit a loungewear tribute to the 70s’. 

A Tribute To the Late Elly Mayday

One of the most touching aspects of this collection is the Elly Sequin Brief and Elly Sequin Bra pays tribute to model Elly Mayday who lost her battle with cancer this year. The set combines sequins and embroidery with wired non-padded cups. 

“Dedicated to the one of the strongest, kindest and most beautiful friends I had the pleasure of sharing a home with. 

She tirelessly campaigned for greater awareness of Ovarian Cancer, whilst battling with it herself, she selflessly helped and inspired thousands of people.

You are one hella ova woman and I miss you greatly.”

Playful Promises will donate five percent of all sales from the Elly Set to Target Ovarian Cancer.

You can shop the Playful Promises x Felicity Hayward collection at PlayfulPromises.com 

What do you think of this new size inclusive lingerie collection? What pieces are an immediate add to cart?