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A New Online Retailer To Watch, Meet REYDAR

Marie Denee by Marie Denee
5 years ago
Reading Time: 2 mins read
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New online brand to watch- Reydar
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As plus size lovers of fashion, oftentimes we are left out of the fashion conversation, especially when we want to shop with our non plus friends. We have to peel off to another floor or peruse the shoes and accessories. However, borne out of frustration with this, REYDAR is here to change it upโ€ฆ

One day, my cousin and I went shopping in the mall one day to pass the time. Like many other 20-year-olds, she loves rocking the hottest styles! From expressing her personality, and being the trendsetter of both our family and her group of friends.

Out of the dozens of stores that catered to young women like us (looking for that perfect combo of cute and affordable), we could only shop in 2 of them together.

TWO. Imani, creator of REYDAR

We all know this story. And depending on the company you have kept, they either understood or to some folkโ€™s experience, feigned ignorance or made you feel like the problem.

New online brand to watch- Reydar

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This was NOT the case with Imani Reynolds, the creator of REYDAR. After being fed up with these unfortunate experiences, she decided to do something about itโ€ฆ all at 26 years old.

I thought to myself, โ€œWhat if there were a brand where my cousin and I could shop together and actually be together? What if the clothes available in her size were just as cute as those available in mine, if not cuter?

What if her styles werenโ€™t just added on as an afterthought, but were considered with as much care as anyone elseโ€™s?โ€ย  And that is how REYDAR came to be!โ€ย 

โ€‹And today, REYDAR launches.

New online brand to watch- Reydar

Catering from a small through a 3X, Imani is on a mission to build REYDAR to be a destination for all things fashion and one that does not break the bank.

Think fast fashion finds that both you and your non plus friend can shop!ย 

Collections dropping each month! You can expect to see up to the minute fashion options that INCLUDE plus sizes as well. Especially if you are looking for younger plus size fashion trend items.

Our biggest mission is to celebrate what makes you differentโ€”fashion is just the way weโ€™ve chosen to do it.

New online brand to watch- Reydar
Photography by Kelley Raye // kelleyraye.com

Launching with 8 pieces, we look forward to seeing what newness drops next! One of the launch items that we are digging are the overalls!ย 

Shop the collection at ReydarOnline.com

Soโ€ฆ what do you think?

Ohhh and yes, for those who want to support, they do ship internationally!

We appreciate how Imani saw a problem and created her own solution! Congrats and we cannot wait to see how this grows and evolves!ย 

Tags: budget shoppingonline shopping
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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