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When news of a Victoria Beckham and Target collaboration made its way through the fashionista grapevine, I’ll admit it… I was not expecting to see curvy girls represented in the line. I for one am willing to say that I was W-R-O-N-G wrong, and quite frankly, pleasantly surprised that her collection WILL include plus sizes. And by “pleasantly surprised“, I mean OMGOMGOMGOMGOMGOMGOMGOMGOMG!!
It looks like Target has heard our call and cry! We have been wanting more plus size fashion included in their designer collaborations and this one has me doing body rolls in my chair. Joining a roster of Target Designer collaborations that include Missoni, Alexander McQueen, and Prabal Gurung, Victoria had no trepidation about entering into this relationship with Target and we are hyped for this!
Inspired by the upbeat charm of her own Victoria, Victoria Beckham line, she celebrates the shared experiences between herself and her daughter. The result is a look that’s fashionable, yet free-spirited and timeless.
This MASSIVE collection of over 200 styles was a long time coming. “I’ve been having conversations with Target for quite a few years about working with them,” Victoria said about Victoria Beckham for Target. “I started it in 2011 when I was pregnant with Harper.”
Launching in stores and on Target.com, April 9th, the collection features poplin, peplum, satin and scallops, gingham and green lace and festive florals fitting for spring time. The collection includes apparel and accessories for both women and children, and it marks Victoria’s first foray into designing for children. This makes this collection even more special because both you and your little ones can be fly on the ‘gram with their Victoria Beckham on!
Are you ready to see? Featuring plus model and bae, Candice Huffine, here is the the collection!
First Look: Victoria Beckham x Target
She shared that the inspiration for this collection was fairy tales. Like the stories, she shares with her daughter. Indeed, it was her relationship with daughter Harper that was present on her mind through the creation of the line.
“This is celebrating my relationship with my daughter, and I think it’s great that other women can do exactly the same. The inspiration behind this campaign was a world of possibilities–make-believe, imagination, and the unexpected.“
And this line is intended to be inclusive, which truly makes the honor ours. “I see this collection being worn by everyone everywhere. It’s fun, it’s functional, and it’s really cool as well. I’m so, so proud of this collection.”
With cap-sleeve dresses, patterned bomber jackets, applique tops and more, the collection reflects the essence of the upcoming season, and has us more than excited for the slow, but sure sings of spring. I already have a few favorites and cannot wait to shop this collection.
You can see the full 200-piece Victoria Beckham for Target collection at Target.com
While there are only a few short weeks left before we will get the opportunity to snatch up our plus size faves from the collection, you can browse a few highlights from the line, watch an exclusive behind-the-scenes look at the collaboration process on Target, now.
Will YOU be shopping the Victoria Beckham for Target collection next month? Which of the pieces from this line are your favorites? Tell us ALL about it in the comments!
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