Target Launches New Swim Line, Kona Sol by Target and in Includes Plus Sizes!

 Are you ready for a new bathing suit? Warmer weather is just a few weeks away and we all know what that means! It’s time to get ready for swimsuit season! As a plus size woman, one of my biggest challenges while shopping is finding a bathing suit that I love, that gives me both a perfect fit and incredible design. On top of that? One that does NOT break the budget! Well friend, I come bearing great news! Target has been working on a new swimwear line that aims to deliver on all of this, meet Kona Sol by Target! 

Kona Sol is designed for women who are thinking as much about style as they are about comfort, confidence and fit in a range of sizes.

“Something for everyone,” is the current theme for Target’s new size inclusive line, Kona Sol.  Kona Sol is a “chic, feminine and sophisticated women’s swimwear brand” that includes swimwear and cover-ups with select styles available in 14W-26W!

This addition to the Target family features bright and bold colors, patterns, all with a comfortable fit. Kona Sol gives us a new option for us to play in as we start our hunt for plus size swimwear…

Our Faves from the Kona Sol by Target Collection

Plus Size Twist Front Bandeau One Piece Swimsuit by Kona Sol at Target.com

Plus Size Ruffle One Piece Swimsuit by Kona Sol at Target.com

Plus Size Underwire Wrap Bikini Top by Kona Sol at Target.com

Plus Size Textured Tie Front One Piece Swimsuit by Kona Sol at Target.com

Plus Size Ruffle Bikini Top by Kona Sol at Target.com

Plus Size Twist Front Cut Out One Piece Swimsuit by Kona Sol at Target.com

Plus Size Lace-up Back One Piece Swimsuit by Kona Sol at Target.com

So, what is your style? Looking for a fun plus size bikini, tankini, or a classic one piece? This collection by Kona Sol gives you options! Paired with the latest design and fit innovations, you can find these options both online and instore.

And with Target’s recent push to add more plus size departments (not just a few racks) in store, this should be a collection that more of us have access to!

“We created Kona Sol to complement our already incredible assortment of on-trend swimwear, giving women a full range of size and style options, all at an incredible value.” Mark Tritton, EVP Target

Let us tell you… Target and this collection not only wants to be more size inclusive, but the brand also wants to help our wallets. With swimsuits ranging from $17.99 to $39.99 shopping for swimsuits just got a little bit easier. Not only that, but you can mix and match your pieces, with individual pieces sold separately!  

Running in and out of target may be a little harder with all the new yummy collections! From adding plus size maternity,  modern plus size work wear options, this new collection falls right in step with Target’s push.

You can shop the plus size options NOW at Target.com!

Listen, I am relieved to hear that Target had my fellow busty women in mind when it launched this collection. It features larger cup sizes for women just like me.  Now if you aren’t ready to rock a two-piece, one of its bright and colorful, curve flattering one pieces should do the trick! I am excited to see size-inclusive efforts from brands like Target.

Happy hunting this swimsuit season! Make sure you let me know what you think about the new swim collection, in the comments below!

xoxo Izzy