Brand actively promotes body positivity and inclusive representation across all marketing and campaigns.
Arula launched as the plus and mid-size sister brand to Altar’d State, designing pieces specifically for curvy proportions (sizes 10–24) rather than resizing straight-size garments. Rebranded from A Beautiful Soul in 2021, it built a loyal following for its boho-chic dresses, coordinating sets, novelty accessories, and wide-fit cowgirl boots, offering a polished in-store experience across…
Ashley Stewart has served plus size women since 1991 with a mission rooted in celebrating curves through fashion. The brand is especially recognized for its vibrant color palette statement prints and figure-forward dressing. Its customer base is deeply loyal and the brand has built a reputation for pieces that feel genuinely designed with curvier bodies…
Yitty launched in 2022 as a collaboration between singer Lizzo and Fabletics. The brand approaches shapewear from a body liberation lens offering sizes XS to 6XL with a vibrant expressive aesthetic. Its collections include shapewear bodysuits loungewear and intimates all produced with sustainability certifications and a design ethos grounded in celebrating rather than concealing the…
TomboyX was founded in 2013 by spouses Fran Dunaway and Naomi Gonzalez after struggling to find clothing that reflected their style and identity. What began as a search for the perfect button-down shirt evolved into one of the most recognized gender-inclusive underwear brands in the fashion industry. Today, TomboyX specializes in underwear, bras, loungewear, swimwear, and apparel designed for people…
Superfit Hero was founded in 2015 by Micki Krimmel with the mission of creating performance activewear that truly fits plus-size bodies. After listening to customer feedback, the company made a groundbreaking decision in 2020 to discontinue straight sizes and focus entirely on serving plus-size customers, expanding its range to sizes L–7X (US 12–42). Unlike many activewear brands that simply…
Smart Glamour was built around a made-to-order model that removes the size ceiling entirely. Every piece is made to the customer’s measurements meaning there is no maximum size and no compromise on fit. The brand’s commitment to representing diverse bodies in all its marketing and its refusal to operate within standard sizing conventions make it…
Savage X Fenty launched in 2018 with Rihanna’s stated mission to make lingerie for every body. The brand offers bras through a 46H cup and lingerie apparel and loungewear up to a 4X making it one of the most size inclusive intimates brands in the market. Its runway shows and campaign imagery set a new…
Modcloth has been a voice for size inclusive vintage-inspired fashion since 2002. The brand carries a curated mix of its own label and indie designers with a sizing range from XS to 4X across dresses tops denim and occasionwear. It is known for its anti-retouching policy its community-forward approach and its support of small independent…
Playful Promises was founded with a commitment to making beautiful fashion-forward lingerie in genuinely inclusive sizes. The brand carries styles from a 6 to 36 and covers bras bralettes sets and sleepwear with an aesthetic that leans toward bold colors rich textures and confident design. It is a consistent recommendation in the UK and internationally…
Founded by Kristin Bear, Kilo Brava is a lingerie brand celebrated for bold prints and extended sizing that embraces curves and individuality.
Hips and Curves was created specifically for the plus size lingerie consumer carrying sizes 1X through 6X across bras panties shapewear lingerie sets and sleepwear. The brand focuses on delivering styles that celebrate curves rather than conceal them and its size range makes it one of the most inclusive options in the dedicated plus size…
Aerie launched its no-retouch campaign in 2014 and has since become one of the most visible advocates for body positivity in mainstream retail. The brand carries intimates swimwear activewear and loungewear in sizes XXS to XXXL and has consistently featured diverse body types in its visual campaigns. Its accessible price point and broad size range…