Body Positive

Brand actively promotes body positivity and inclusive representation across all marketing and campaigns.

  • Melissa Mercedes

    Melissa Mercedes is a Los Angeles-based luxury fashion label founded by self-taught designer Melissa Mercedes. The brand emerged from the designer’s own frustration with the lack of fashionable formalwear available in extended sizes after struggling to find a gown for a major event. That experience inspired her to begin creating elevated fashion specifically designed with…

  • Paint by Shawn Denise

    PAINT by Shawn Denise was founded on January 3, 2013, by designer Shawn Denise in Albany, Georgia, before relocating to Atlanta in 2015. The brand was created to provide curvy and plus-size consumers with handcrafted luxury fashion designed specifically for their bodies rather than adapting straight-size fashion. The label has become known for vibrant colors,…

  • Dressed In Lala

    Launched in 2017 by founder Lex, Dressed in Lala built a vibrant, glitter-sprinkled space for bold, expressive fashion aimed at women tired of blending in. Known for fearless color, oversized and ribbed silhouettes, playsuits, and cheeky slogans, the brand keeps everything in one unified, size-inclusive collection through roughly a 3XL rather than sectioning plus into…

  • Domino Dollhouse

    Founded around 2010 by blogger Tracy Broxterman, Domino Dollhouse carved out space for alternative plus size fashion long before mainstream retailers offered plus ranges, billing itself as ‘plus size clothing without compromise.’ Its riot-grrrl, pinup, and rock-inflected pieces, sized 14 to 28 and affordably priced, built a devoted following and consistently used genuine plus size…

  • Cuup

    CUUP was founded in 2017 by Abby Morgan and Lauren Catterson with the goal of reimagining the intimates industry through modern design, transparent sizing, and simplified shopping experiences. The brand launched as a direct-to-consumer company focused on providing supportive bras that balanced functionality with minimalist aesthetics. (shopcuup.com) The company became known for its clean, understated…

  • Dauxilly

    D. Auxilly is a New York-based luxury fashion label founded by designer Dominique Galbraith. The brand specializes in couture bridalwear, special occasion gowns, and custom garments created with an emphasis on artistry, personalization, and exceptional fit. Known for intricate detailing, dramatic silhouettes, and couture-inspired craftsmanship, D. Auxilly creates wedding gowns, reception looks, veils, and formalwear…

  • Davids Bridal

    David’s Bridal was founded in 1950 as a small bridal salon in Florida and grew into the largest bridal retail chain in the United States. The company built its reputation by making wedding fashion more accessible through a combination of extensive inventory, broad sizing, and affordable pricing. Today, David’s Bridal offers wedding gowns, bridesmaid dresses,…

  • Della Curva

    Della Curva is a specialty bridal boutique located in Tarzana, California, serving plus-size and mid-size brides through an appointment-based bridal experience. The salon was founded by bridal industry veteran Lisa Litt, a third-generation bridal retailer and owner of the well-known Los Angeles bridal business Lili Bridals. The boutique was created specifically to address the lack…

  • Curvaceous Couture

    Curvaceous Couture is a family-owned bridal salon based in Columbia, Maryland, dedicated exclusively to serving plus-size brides. Founded by sisters Yukia Walker and Yuneisia Harris, the boutique was created to address the lack of bridal shopping experiences specifically designed for curvy women. The boutique gained national recognition through the TLC reality series Curvy Brides, which…

  • Curverra

    Curverra is a plus-size fashion retailer and designer founded by Atlanta-based entrepreneur Adrienne Parker. The brand was created for confident, fashion-forward women seeking statement-making styles designed specifically for curvy bodies. Known for its bold aesthetic, Curverra offers dresses, jumpsuits, sets, swimwear, accessories, and occasion-focused fashion featuring vibrant colors, sequins, satins, denim, lace, and body-conscious silhouettes….

  • Curvique Bridal Boutique

    Curvique Bridal Boutique was founded by Kameisha Johnson and opened in Marietta, Georgia in 2015 as one of the few bridal boutiques in the Southeast focused specifically on plus-size brides. The boutique was created to address the frustrations many curvy women experienced when shopping for wedding gowns in traditional bridal salons. The salon carried bridal…

  • Curvy Fox

    Curvy Fox Boutique is a specialty plus-size retailer based in Lexington, North Carolina. The boutique was created to provide fashionable clothing and personalized styling support for curvy women seeking options beyond traditional plus-size retail experiences. The boutique offers a wide range of apparel categories, including everyday fashion, formalwear, bridal gowns, intimates, accessories, and complete outfits….