Body Positive

Brand actively promotes body positivity and inclusive representation across all marketing and campaigns.

  • Melissa Mercedes

    Melissa Mercedes is a fashion brand dedicated to creating sophisticated, feminine, and confidence-driven designs for the modern woman. With a focus on elegance, individuality, and timeless style, the brand offers pieces that blend contemporary fashion with refined details. Each collection is thoughtfully designed to inspire self-expression while helping women feel empowered, polished, and effortlessly beautiful….

  • Paint by Shawn Denise

    PAINT by Shawn Denise was founded on January 3, 2013, by designer Shawn Denise in Albany, Georgia, before relocating to Atlanta in 2015. The brand was created to provide curvy and plus-size consumers with handcrafted luxury fashion designed specifically for their bodies rather than adapting straight-size fashion. The label has become known for vibrant colors,…

  • Domino Dollhouse

    Founded in 2013 by Brandy Wells, Domino Dollhouse was created to challenge traditional fashion norms by designing colorful, expressive clothing for people of all sizes. Rather than treating plus-size fashion as a separate category, the brand produced the same collections across its full size range, allowing customers to wear identical styles regardless of body size….

  • Dressed In Lala

    Founded by Lexie Smith in 2014, Dressed in LALA began as a small online boutique with the goal of bringing bold, joyful fashion to women seeking something different from traditional retail. The brand quickly gained a devoted following through social media by embracing vibrant colors, oversized silhouettes, playful styling, and an unapologetically expressive approach to…

  • Cuup

    Founded in New York City in 2017, CUUP was created to simplify lingerie by combining minimalist design with technical bra engineering. Co-founders Abby Morgan and Lauren Catterson sought to modernize the bra-shopping experience through direct-to-consumer retail, virtual fittings, and a carefully curated assortment of essentials designed around real bodies rather than traditional fashion trends. (shopcuup.com)…

  • Dauxilly

    Founded by designer Dominique Galbraith, D. Auxilly was created to offer couture bridal and eveningwear that celebrates individuality through exceptional craftsmanship and personalized design. Galbraith’s work emphasizes timeless elegance while allowing clients to create garments that reflect their personal style. Based in New York, the brand specializes in bridal gowns, reception dresses, veils, evening gowns,…

  • Davids Bridal

    David’s Bridal was founded in 1950 as a small bridal salon in Florida and grew into the largest bridal retail chain in the United States. The company built its reputation by making wedding fashion more accessible through a combination of extensive inventory, broad sizing, and affordable pricing. Today, David’s Bridal offers wedding gowns, bridesmaid dresses,…

  • Della Curva

    Della Curva is a specialty bridal boutique located in Tarzana, California, serving plus-size and mid-size brides through an appointment-based bridal experience. The salon was founded by bridal industry veteran Lisa Litt, a third-generation bridal retailer and owner of the well-known Los Angeles bridal business Lili Bridals. The boutique was created specifically to address the lack…

  • Curvaceous Couture

    Curvaceous Couture is a family-owned bridal salon based in Columbia, Maryland, dedicated exclusively to serving plus-size brides. Founded by sisters Yukia Walker and Yuneisia Harris, the boutique was created to address the lack of bridal shopping experiences specifically designed for curvy women. The boutique gained national recognition through the TLC reality series Curvy Brides, which…

  • Curverra

    Curverra is a plus-size fashion retailer and designer founded by Atlanta-based entrepreneur Adrienne Parker. The brand was created for confident, fashion-forward women seeking statement-making styles designed specifically for curvy bodies. Known for its bold aesthetic, Curverra offers dresses, jumpsuits, sets, swimwear, accessories, and occasion-focused fashion featuring vibrant colors, sequins, satins, denim, lace, and body-conscious silhouettes….

  • Curvique Bridal Boutique

    Curvique Bridal Boutique was founded by Kameisha Johnson and opened in Marietta, Georgia in 2015 as one of the few bridal boutiques in the Southeast focused specifically on plus-size brides. The boutique was created to address the frustrations many curvy women experienced when shopping for wedding gowns in traditional bridal salons. The salon carried bridal…

  • Curvy Fox

    Curvy Fox Boutique is a specialty plus-size retailer based in Lexington, North Carolina. The boutique was created to provide fashionable clothing and personalized styling support for curvy women seeking options beyond traditional plus-size retail experiences. The boutique offers a wide range of apparel categories, including everyday fashion, formalwear, bridal gowns, intimates, accessories, and complete outfits….