Curvy Kate

Curvy Kate was developed by a team of lingerie retailers who saw a lack of fashionable, well-fitting options for fuller-busted customers. The brand began designing its own products in 2006 and officially launched in 2009, focusing exclusively on D+ cup lingerie and swimwear. The company became well known for combining technical fit expertise with trend-driven design, offering bras, swimwear, lingerie, and intimates specifically engineered for fuller busts rather than scaling up smaller-size products. Curvy Kate has expanded its size offerings over time, including band sizes up to 46 and cup sizes extending to O in select styles. Curvy Kate has also earned recognition for body-positive marketing initiatives, including its “Star in a Bra” model search, which featured real customers instead of traditional fashion models. The brand has consistently highlighted representation, confidence, and inclusivity within the fuller-bust community. Today, Curvy Kate remains one of the most recognizable names in the fuller-bust lingerie market, offering bras, swimwear, and intimates through both direct-to-consumer channels and specialty lingerie retailers worldwide.