Body Positive

Brand actively promotes body positivity and inclusive representation across all marketing and campaigns.

  • Love, Vera

    Founded in 2018 by Vera Moore (with co-founder Nate Johnson), Love, Vera is a Black woman-owned lingerie label built on body positivity and representation. It offers delicate bodysuits, robes, garters, and bra-and-panty sets at accessible prices in sizes through 4X (cups to roughly 44DDD), and is known for its inclusive Nudes collection in shades like…

  • Nina Sharae Swim

    Founded in 2016 by Chicago native Nina Sharae, Nina Sharae Resort & Swimwear is a luxury plus size swim and resortwear line dedicated to making curvy women feel desirable and seen. After winning Miss Florida Plus America in 2015, Sharae debuted the brand in Orlando and built it into a destination for bold, sexy swimsuits,…

  • Pop Up Plus

    Pop Up Plus began as a New York pop-up shop concept from Camille Newman, a buying and merchandising veteran of brands like Lane Bryant, who set out to solve the visibility problem in plus size fashion by gathering size-12-and-up designer and indie styles in one place. It grew into its own curated, fashion-forward label of…

  • Josephine Swim

    Josephine Swim was launched by designer Marie Jean-Baptiste, the Haitian-American founder of the New York label Rue107, to fill the gap in stylish, fashion-forward swimwear for plus size women. Its debut collection brought edgy, on-trend designs, asymmetrical and polychromatic one-pieces and vintage-inspired printed bikinis, to a market long limited to basic black swim dresses. The…

  • GWAN BY CHARON

    G’wan by Charon (pronounced “Gwahn”) takes its name from the Caribbean patois for “go on” or “go ahead,” a rallying cry for the strength and independence the brand sees as the essence of womanhood. Created by a woman and focused on women, this Black woman-owned label designs size-inclusive pieces in sizes L to 4X, inviting…

  • Glamour Glamour Swim

    Glamour Glamour Swim is an independent swimwear label created to address the longstanding lack of stylish, trend-focused swimwear options available for plus-size women. The brand positions itself around the idea that every curve deserves fashionable swimwear and visibility at the beach, pool, or resort. The company became known within plus-size fashion circles for colorful swimsuits,…

  • Flaws of Couture

    Flaws of Couture was founded by Canadian fashion influencer, body-positive advocate, and designer Sasha Ruddock. Originally launched with statement accessories and graphic apparel, the brand evolved into a recognized name within the plus-size fashion community through its commitment to representation, confidence, and inclusive fashion. The label gained attention for its slogan-driven apparel and body-positive messaging…

  • Sweet Bitz

    Sweet Bitz was founded by designer and entrepreneur Tiffie Starchild as a fashion and lifestyle brand that merges kawaii culture, geek fashion, pastel aesthetics, and plus-size inclusivity. The brand developed a devoted following among customers seeking clothing that embraces both fandom culture and feminine self-expression without sacrificing size accessibility. The company’s collections feature original artwork,…

  • Justin Alexander

    Justin Alexander debuted as T&G Bridal in Brooklyn in 1946 and has grown into a contemporary designer and manufacturer of mid- to high-end bridal gowns sold through retailers worldwide. The brand is recognized for vintage-inspired designs paired with progressive detailing, rich fabrics, and hand-crafted lace and beading, and its portfolio includes Justin Alexander, Justin Alexander…

  • Sheeek! By Bee

    Bethany Calvin launched Sheeek! By Bee in September 2014 after growing frustrated with the limited, unflattering options pushed to the back of stores for plus size women. The self-taught Houston designer builds bold, unapologetic, edgy-chic collections — rich in prints, color, and leather — constructed to accentuate the full-figured body, hence the name “Sheeek.” A…

  • The Diva Kurves Collection

    Founded in 2014 by Atlanta-based plus size model and designer Francie Maupin, The Diva Kurves Collection delivers high-quality, durable clothing that mixes chic with fierce for the full-figured woman who loves to show off her confidence. The brand is especially known for its bold #SwimThick swimwear alongside statement dresses and holiday pieces, sized up to…

  • Bella Rene

    Founded in 2006 by designer Kenyatta, Bella Rene’ set out to prove that plus size women deserved their own high-fashion label, debuting a contemporary signature line in 2010 and building a reputation for avant-garde, head-turning runway collections. In 2018 the Georgia-based, Black woman-owned brand became the first exclusively plus size label to show at New…