Flaws of Couture

Flaws of Couture was founded by Canadian fashion influencer, body-positive advocate, and designer Sasha Ruddock. Originally launched with statement accessories and graphic apparel, the brand evolved into a recognized name within the plus-size fashion community through its commitment to representation, confidence, and inclusive fashion. The label gained attention for its slogan-driven apparel and body-positive messaging that challenged conventional beauty standards. Early collections featured graphic sweatshirts, crop tops, jackets, and statement pieces designed to spark conversations around self-worth, visibility, and body acceptance. In recent years, Flaws of Couture expanded into elevated ready-to-wear collections, including The Uniform, a luxury-inspired size-inclusive collection co-designed by Sasha Ruddock and Michael Ntow. The brand's newer direction blends sophisticated tailoring, statement fashion, and contemporary design while maintaining its commitment to inclusivity and empowerment. Flaws of Couture has become known for centering plus-size consumers within fashion rather than treating them as an afterthought. Its collections are designed to celebrate confidence, individuality, and style across a broad range of sizes while challenging industry norms around who luxury fashion is for.