Yitty

Launched in April 2022, YITTY was founded by Grammy Award-winning artist Lizzo in collaboration with Fabletics, part of TechStyle Fashion Group. The brand was born from Lizzo’s vision to transform shapewear from something designed to hide bodies into something that celebrates them. Rather than promoting unrealistic beauty standards, YITTY encourages customers to wear shapewear because they want to, not because they feel they have to. The brand debuted with collections including Nearly Naked, Major Label, and Mesh Me, offering bodysuits, shorts, leggings, bras, panties, catsuits, and everyday shaping essentials. Products are designed with smooth, breathable fabrics, flexible compression levels, and inclusive color palettes intended to complement a wide variety of skin tones. Inclusivity is central to YITTY’s identity. From its launch, nearly every product has been offered in XS-6X, with campaigns featuring models across a broad spectrum of sizes, ages, genders, and identities. The brand also embraces gender-inclusive styling through collections such as Your Skin by YITTY, which includes compression garments and shapewear designed for customers of all gender expressions. Today, YITTY continues to expand beyond shapewear into loungewear, active-inspired apparel, swimwear, and lifestyle essentials. By combining fashion, comfort, and representation, the brand has become one of the most recognizable names in the modern body-positive fashion movement.