Elomi

Elomi launched in 2008 as part of the Eveden Group with a mission to create fashionable, supportive lingerie specifically engineered for fuller busts and curvier bodies. Unlike many lingerie brands that grade up smaller cup sizes, Elomi develops its bras beginning with larger fit models, ensuring optimal support, comfort, and shape for women with fuller busts. The brand specializes in everyday bras, plunge bras, balconette styles, sports bras, nursing bras, briefs, shapewear, and swimwear. Signature collections such as Matilda, Morgan, Cate, and Energise have become industry favorites thanks to their innovative construction, superior lift, and extensive size range. Elomi combines technical performance with contemporary styling, offering embroidered details, bold prints, lace, and fashion-forward seasonal collections without compromising support. In 2012, Elomi became part of Wacoal Holdings following the acquisition of Eveden. The brand has continued expanding globally while maintaining its focus on fit innovation and representation. Its campaigns regularly feature fuller-figure models and emphasize confidence, comfort, and body positivity, reinforcing Elomi’s mission to help women “live life without limits.” Today, Elomi is sold worldwide through specialty lingerie boutiques, department stores, and online retailers. With bras available up to a UK 48 band and KK cup (approximately US O cup), Elomi remains one of the most respected names in full-bust lingerie.