Aerie

Unretouched inclusive intimates and everyday basics.


Brand Snapshot


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At a Glance

Aerie is American Eagle’s inclusive intimates and lifestyle brand carrying sizes XXS to XXXL. Known for its no-retouch policy and body-positive campaigns it is a mainstream reference point for inclusive intimate apparel.

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Brand Attributes

About The Brand

About Aerie

Aerie launched its no-retouch campaign in 2014 and has since become one of the most visible advocates for body positivity in mainstream retail. The brand carries intimates swimwear activewear and loungewear in sizes XXS to XXXL and has consistently featured diverse body types in its visual campaigns. Its accessible price point and broad size range make it a high-traffic destination for plus size intimate and casual apparel shopping.


BRAND FIT DETAILS

Sizing & Fit Details

A closer look at the sizing range, fit focus, and specialty details that shape how this brand serves plus size shoppers.

Size range

Footwear & Accessories Sizing

Specialty Fit


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