Smart Glamour

SmartGlamour was founded in 2014 by designer Mallorie Dunn with a mission to challenge traditional fashion standards through radical inclusivity, ethical production, and customizable design. From its inception, the brand has centered people who are often overlooked by the fashion industry, offering clothing for all genders, body types, ages, and abilities. Every SmartGlamour garment is made to order, allowing customers to customize fit, length, sleeve options, and other design details. Rather than relying on standard sizing, the brand offers sizes from XXS through 15X and beyond, helping ensure that garments are designed to fit real bodies instead of expecting bodies to fit the clothes. Sustainability is central to SmartGlamour’s business model. By producing garments only after they are ordered, the brand minimizes waste and overproduction. It also emphasizes ethical manufacturing, transparency, and thoughtful sourcing while encouraging consumers to invest in long-lasting, intentionally designed clothing. Beyond apparel, SmartGlamour has expanded into fashion education, consulting, and advocacy, continuing its mission to create a more inclusive and equitable fashion industry.