You asked. We listened.
Well, technically, you nominated.
Now it’s time to vote.
The 2026 TCF Reader’s Choice Awards ballot is officially open, and for the next two weeks, we’re putting the power exactly where it belongs: with the community.
No secret committee. No mysterious panel of judges in a conference room somewhere deciding what’s hot. No industry insiders picking winners on your behalf.
Just us.
The people who actually shop the collections. Who wear the clothes. Who spend real dollars and know exactly which brands showed up this year and which ones still have some work to do.
Nobody knows what plus size shoppers need, want, and deserve better than plus size shoppers. Full stop.
So, What Are The Reader’s Choice Awards?
The TCF Reader’s Choice Awards are our annual celebration of the brands, creators, retailers, designers, and changemakers helping move plus size fashion forward.

Over the past few weeks, you submitted nominations across dozens of categories, from your favorite denim brands and swimwear labels to the creators, designers, and retailers making a real difference. We narrowed the ballot. Now it’s your turn to choose the winners.
Or, as we say around here: it’s time to give some flowers.
Why This Actually Matters
The plus size community spends billions of dollars annually. We influence trends. We drive conversations. We shape culture.
And still, too often, the brands and people doing the most don’t get their moment.
The Reader’s Choice Awards exist to change that.
Every vote is a signal. That size inclusion matters. That representation matters. That when a brand genuinely invests in this community, we see it, we remember it, and we reward it.
And yes, we also notice when they don’t.
What’s On The Ballot?
This year’s categories cover the full landscape of plus size fashion and culture: retailers, indie labels, content creators, designers, models, and industry changemakers.
Whether you’re voting for the brand that finally got the fit right, the creator whose recommendations never miss, or the trailblazer pushing the entire industry forward, there’s a category for them.
Show up for the finalists who earned their spot.

A Few Quick Rules
Voting is simple. Cast your vote in every category. One ballot per person. One vote per category.
Take your time. Trust your instincts. And if you need an excuse to do a little fashion research before you decide? Consider this your permission slip.
This is not a final exam. It’s a community conversation.
Ready To Vote?
The nominations are in. The finalists are set. The spotlight is yours.
Voting is open now through July 5, 2026.
Grab your group chat. Consult your fashion people. Check your receipts if you need to.
Then cast your vote and help us celebrate the brands, creators, and changemakers shaping plus size fashion right now.
Flowers are nice.
Flowers chosen by the community? Those hit different.
