Fashion and Industry news

Plus Size Brand ELOQUII Returns This Spring 2014

Plus size brand Eloquii Returns on The Curvy Fashionista

UPDATE- Eloquii is NOW OPEN. Please check out the latest post here- ELOQUII IS BACK.


We spoke up and OUT and they heard our cry! ELOQUII is coming back!

I heard whispers and rumors BUT I could not FIND any articles about this so I went to their website and BOOM:

Plus size brand  Eloquii Returns on The Curvy Fashionista

Do you KNOW how happy this makes me? DO YOU KNOW how GROUNDBREAKING this is and was!?!?!

You cannot tell us that there is NO power in the plus size woman’s voice and action! They heard us!!!

I know they had to hear us, especially given THIS ELLOQUII Post- My Open Letter to Eloquii and YOUR comments!

I really do hope and pray that they take into account a few of our tips and concerns shared here… here are a few:

“You cannot open doors and NOT market the brand. Sorry, “if you build it, they will come,” IS NOT a viable Marketing plan. Eloquii, you NEVER advertised. And if you did, you did in a place where the plus size shopper WAS NOT LOOKING. Yes, you may have had an affiliate program that I am part of, BUT even I had to chase you down for this!”

“ONLY one year? You could have given this more time, tested out different partnerships, played around with ADS, OR engaged the community BETTER. In the fabulous world of business, we know that most startups do not turn a profit in the first year.”

Read the rest of this post here!

I am over the moon with excitement here! Can you believe it? Pardon the excitement and the lack of keen detail, but as SOON AS I HEAR more details, I will let you know!


Eloquii was sold from The Limited Brands, so there is a new OWNER and here’s to hoping a new, updated, and better execution of the brand!

How amazing is this!

Will you be shopping once Eloquii returns?

PS. Thank you to Anyanwu for the tip!


plus size fashion at Chic and Curvy Boutique


  1. Curvily NYC

    December 4, 2013 at 11:54 AM

    I am excited, and hopeful that they actually learn from what didn’t work before.

  2. Quida Thornton

    December 4, 2013 at 12:11 PM

    Singing heavenly praises…..and leaping for JOY!

  3. StillSuga

    December 4, 2013 at 12:25 PM

    I am soooooooo there! Eloquii was quickly becoming my go-to brand for fly work fashion! Here’s hoping the new owner keeps up the clothes quality and steps up the marketing!

  4. gtljones

    December 4, 2013 at 1:55 PM

    I ordered clothes from them before, I just hope they have more clothes with the correct cuts, their sizes ran very smile

  5. Angela

    December 4, 2013 at 2:02 PM

    Elated! Now I can shop again!
    Didn’t understand the marketing strategy either. Only ad I ever saw was on What?!
    I’ve already signed up for alerts on the site! Now we wait.

    • Marie Denee

      December 4, 2013 at 4:36 PM

      Wow… that is a random site!!! I have my fingers crossed!

  6. Hems for Her, a.k.a. Katie

    December 4, 2013 at 3:22 PM

    So excited!!!

  7. Chelle

    December 4, 2013 at 7:45 PM

    The Limited brand has a long history of letting go of their plus size lines. It wasn’t too long ago that Lane Bryant was owned by The Limited brand. It seems that are not too keen on marketing or investing into the plus size woman.

    • Marie Denee

      December 5, 2013 at 6:40 PM

      well, to be fair, all of the brands that started under the limited are no longer there… including Express, Victoria’s Secret, and Bath and Body Works 🙂

  8. HeidiM

    December 4, 2013 at 7:57 PM

    I wear an Eloquii item almost every day. I’m wearing one now! I’m super excited!

  9. MilaXX

    December 4, 2013 at 9:03 PM

    I am cautiously optimistic. I will be waiting on reviews before shopping.

    • Marie Denee

      December 5, 2013 at 6:41 PM

      I hope to keep you posted… I will find out as much as I can!

  10. Toya

    December 5, 2013 at 6:23 PM

    Yes, i will definitely be shopping once the brand returns. I do hope that everything available online is in stores. Eloquii made this mistake before. I wish that more companies would consider carrying our items in the actual store. Sometimes I don’t like to wait for my items to come in and order everything online.

    • Marie Denee

      December 5, 2013 at 6:43 PM

      Well, they are not owned by Limited anymore, so this will be the same but different… I am curious to see!!!

  11. Lisa

    December 5, 2013 at 8:23 PM

    I’m cautiously optimistic…hopefully it won’t be too little, too late or a watered down offering. I’ve definitely missed shopping Eloquii brand, it simply offered something that I don’t get from my other faves (Old Navy, Gap & Target).

    • Marie Denee

      December 5, 2013 at 8:57 PM

      From the new owner and the creative director, hopefully they take alllllll of the feedback and make magic!!!!

  12. disqus_xDJ4nOSpXV

    December 6, 2013 at 6:28 AM

    I am elated! I bought a dress from there for 36$ ( it was originally 119) when they were closing and Couldn’t be happier with it.

  13. Pingback: The Power of the Curve: Eloquii Is Back! | CurvySwagger

  14. Tracey

    December 8, 2013 at 10:52 AM

    I will definitely be shopping with Eloquii!!!! I loved each and every piece that I bought from them. The pants were awesome and the dresses that I have are great quality and design. I was very sad to see them leave. So we’ll see what the new ownership brings! Good stuff I hope!

    • Marie Denee

      December 8, 2013 at 11:44 AM

      Good stuff i hope too! I have a feeling it is going to be a good one…

  15. Sylvia Bridges

    December 8, 2013 at 3:12 PM

    I cannot wait! I’m still wearing many of their pieces. They were great quality at amazing prices. Can’t forget the awesome sales too!!!

    • Marie Denee

      December 8, 2013 at 3:16 PM

      I knowwwwwww! It is all exciting!

  16. The Unmartha

    December 10, 2013 at 8:32 AM


  17. MissRedpen

    December 20, 2013 at 4:38 PM

    If they ship to Australia, I’ll be in (assuming looks/styles are similar to those in your corporate wear post)

    • Marie Denee

      December 26, 2013 at 10:07 AM

      We shall see! As soon as I find out, I will let you know!

  18. Joy

    December 26, 2013 at 9:47 AM

    I will absolutely be buying from them…again. I still get compliments on my Eloquii pieces. I loved their items that broke the plus size fashion rules i.e., bright colors, horizontal stripes (on the bottom, oh my!) and shorter hemlines. Plus size women can wear just about anything as long as it is made with the proper construction.

  19. Brandi Scott

    December 27, 2013 at 9:23 AM

    Eloquii was so elegant and chic! Their fabrics were awesome! I’m ready for the new collection!

  20. Elizabeth

    December 27, 2013 at 9:38 AM

    Oh my gosh yes!!! I loved their clothes! Their pants are my go-to’s for everything!

  21. Sheila Bryson

    December 27, 2013 at 11:47 PM

    Fantastic news. I loved Eloquii because of their high quality basics and their on-trend wardrobe pieces. Exciting stuff!

  22. nicthommi

    January 4, 2014 at 9:56 PM

    I bought a lot from Eloquii in the brief period between when I heard about it and it shut down. I personally was and remain happy with the clothings I got there. I got a lot of compliments on many of the things I bought and the fit was really good for me (loved the curvy fit skirts).
    It all depends on what the style and quality is. So will it be the same name but a different style. Or a different price point. I really liked the suits I got from them and thought the whole “forever black” thing was great (the idea that you could update your suit with future pieces that were the same material/color.
    So I’d say TBD. You figure, I was a faithful customer when they were around but I haven’t felt clothing deprived since they left either.

  23. Eloquiiiii Fiend

    January 17, 2014 at 12:38 PM

    I will be shopping! My hope its that the clothes remain as trendy and fashion-forward as they were with Limited Brands. My fear is that the quality (which was borderline) may go down and the price point may go up. Let us pray that we have styles that do not include horrible prints and jewelry sewn to collars ;(

  24. Nathalie Jean-Gilles

    January 30, 2014 at 11:23 AM

    yes im so exited .. I cant beieve it… YES YES YES

  25. PinkChicago

    February 12, 2014 at 1:12 PM

    This literally made my month!!!! I spent an absorbant amount of money on Eloquii because there was simply nothing else out there like it! I’m THRILLED that it’s coming back and can’t wait to see where the new owners take it! Fingers crossed that stores will follow shortly!

  26. Averagejosie

    February 12, 2014 at 3:16 PM

    Will I shop at Eloquii? Its TBD – especially since The Limited Brands sold them. I remember back in the day when Lane Bryant was owned by TLB – I LOVED THEM!!!! But since The Charme Shoppes too them over – I never shop there at all. What once was a fashionable, on trend store turned into a very expensive rebranded Fashion Bug store. I do hope that whomever purchased this brand does it justice.

  27. S

    February 13, 2014 at 6:36 AM

    I was just thinking of them this morning as I put on my Eloquii cobalt blue pencil skirt. Probably one of my favorite skirts and them so well. I am excited they’re coming back and hope they work out some of the kinks. I had some issues with their sizing and wasn’t a fan of their fondness for polyester, but maybe this time around they will get it right.

    • S

      February 13, 2014 at 6:39 AM

      That was supposed to say *probably one of my favorite skirts and they did them so well* Guess I was overly excited
      : )

  28. toomuch

    February 20, 2014 at 7:13 AM

    Just hit the site and the prices are horrible. I don’t recall them being as much before?

  29. ddee53

    February 20, 2014 at 3:03 PM

    I loved Eloquii and was sad to see them go. I just went onto the new website and the prices are WAY more than with the previous owners. I think that some of their prices rival a Nordstrom, high end things at Macy’s or boutique type stores. Some of the things were really cute, but being used to fashion with a budget in mind, I am disappointed in the prices for the new owners.

  30. rj

    February 20, 2014 at 5:15 PM

    I have to agree with some of the other comments. The prices are much higher than before. I guess it’s to be expected with new owners. But in truth I’m more disappointed with the styles….very fashion forward, what I loved about the “old” Eloquii was the classic, clean style…this collection is a little to edgy for me.. I couldn’t see wearing much of their collection to work. A few cute pieces for date night or girls night out but not much of a selection for every day wear. A little disappointed. (in my opinion)

  31. Jen

    March 24, 2014 at 5:42 PM

    I was so super excited that they were coming back. Not only am I plus.. but short.. so it was always hard to find jackets that I did not have to roll back and cuff the sleeves on.. I loved that I could find plus/petite.. and some of my friends had the plus/tall going on. I do not see a range of sizes other than plus “standard. We even lost the “curvy” pants.. which made a huge difference for me…. but the most DISAPPOINTING.. so very disappointing is that it is obvious that the styles are being dictated by trendy 20-30 something’s NYC club wear. Don’t get me wrong.. It is fine to have cute pieces.. and ways to mix things up, but we need things to wear to work everyday, foundation and basics that we can count on. Stylish, classy items that fit. If I check back another 3-4 times and the new owners don’t start making some “boring” suit type staples, I will most likely be gone forever.. and unfortunately, with the prices being so high, “suits” are the only ones who will regularly afford to shop it. WAKE UP…. foundations are your bread and butter. You should already have the designs from the Limited. You have the golden opportunity to woo us back, but if they do not start using some business savvy and look at demographics and pricing/styles, they will most likely fade away. Please, we want and need you to succeed, but you need to listen to the customer.

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