• About
  • Advertise
  • FAQs
  • Contact
Saturday, May 31, 2025
Subscribe
The Curvy Fashionista
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
The Curvy Fashionista
No Result
View All Result

Shapermint Advocates For Us To โ€œStep Into Self Loveโ€ With Their New Campaign

Mayra Mejia by Mayra Mejia
3 years ago
- Last edited by: Mayra Mejia -
Reading Time: 4 mins read
A A
0
Shapermint Advocates For Us To "Step Into Self Love" With Their New Campaign
488
SHARES
Share on FacebookShare on Twitter

Weโ€™ve shared our love of Shapermint on TCF before, but here are a few more reasons to love the leading body positive shapewear and intimates retailer: they just launched โ€œStep Into Self-Love,โ€ a new, unedited photo campaign celebrating women, the beauty of diversity, and self-confidence. In a commitment to continue promoting body positivity in 2022, Shapermint is encouraging its customers to join the movement and โ€œstep into self-loveโ€ by pledging to show off their authentic, unedited selves both in their photos and their lives this Valentineโ€™s Day and beyond.

Shapermint Advocates For Us To "Step Into Self Love" With Their New Campaign
Image by Ashley Batz

RelatedPosts

From Bawdy Love to Chub Rub โ€” How This Plus Size Designer Rebranded Herself & Our Style

Because We Love a Great Book, Here are 10+ Plus Size Centered Must-Reads!ย 

Fat Femininity: 5 Plus Size Ladies on What Womanhood Means to Them

In Shapermintโ€™s effort to make social media a more positive, welcoming space, the campaign features a diverse group of women stepping forward and embracing their shapes in raw, unedited images shot by renowned photographerย Ashley Batz.

โ€œAs an advocate for inclusivity for both my crew and those in front of the lens, it was a natural fit to partner with Shapermint on this shoot and the ethos of self-love,โ€ saidย Ashley Batz, Photographer, and Director. โ€œWhen we are truly inclusive in the art we make, we foster opportunities for women to see themselves in the images that are circulated globally, inviting us to feel beautiful in our own skin.โ€

They didnโ€™t stop there. Shapermint surveyed a diverse group of 3,000 women to uncover how social media and edited photos can impact body image. The survey results found that 61% of women want to see more unedited photos on social media, but only 6% committed to stop editing pictures of themselves.

These findings go to show that unlearning the editing urge will be tough.. but not impossible, and it is up to brands to lead that charge and show that there is so much beauty in these so-called โ€œimperfections.โ€

Shapermint Advocates For Us To "Step Into Self Love" With Their New Campaign
Image by Ashley Batz

Shapermint further hopes to empower women on social media to step into self-love and celebrate confidence with its new โ€œPerfect Shapeโ€ Instagram filter. But itโ€™s not your typical filter! This โ€œnon-filterโ€ doesnโ€™t alter or change your appearance and instead provides positive affirmations to serve as a reminder for women to embrace their natural and authentic selves.

Along with the campaign launch, Shapermint is also relaunching its selection of size-inclusive, everyday โ€œSupportiveWearโ€ comprised of shapewear, loungewear, and intimates, which will be soon under the name Shapermint Essentials! Want to check it out? Click here.

We wanted to dive a little deeper into the creation of this Shapermint campaign, so We reached out to Gabrielle Richards,ย Shapermintย Brand Manager, and Body Positivity Expert about the Step Into Self Love Campaign.

Shapermint Advocates For Us To "Step Into Self Love" With Their New Campaign
Image by Ashley Batz

Why did Shapermint decide to develop this campaign?ย 

Since its founding,ย Shapermintย has always aimed to inspire confidence and embrace body positivity through its product offerings, brand communications, and partners we work with. In our continued commitment to promoting body positivity in 2022, we launched this campaign to invite our customers to step into self-love by pledging to take centerstage both in their photos and their lives this Valentineโ€™s Day and beyond. We want our customers to love themselves and embrace their raw and true selves fully.

How will the Step Into Self Love Campaign help women embrace their true beauty?

We hope this campaign inspires women of all shapes and sizes to love their natural features and proudly embrace their bodies. For our campaign imagery, it was important that we showcased a diverse group of models, so we chose to use a mix of professional models and women who are a part of our Shapermint Brand Ambassador Program to celebrate all body shapes and do our part to make social media a more positive space.

What are your thoughts on social media and its impact on our appearance? What do you think of this new campaign?!
Tags: body positivityshapermint
Share130Tweet81
Mayra Mejia

Mayra Mejia

Related Posts

Hey You, Need a Little Pick Me Up? Hereโ€™s Your Confidence Boosting Checklist!
Style Guides

Hey You, Need a Little Pick Me Up? Hereโ€™s Your Confidence Boosting Checklist!

by Karajuicyjohnson
May 30, 2025
Data to Design: Rethinking Fashionโ€™s Approach to Plus Size Shoppers
Business of Plus

Data to Design: Rethinking Fashionโ€™s Approach to Plus Size Shoppers

by Katie Bradshaw
May 23, 2025 - Updated on May 29, 2025
Your Closetโ€™s Calling: Latto & Body by Raven Tracy Just Launched Summerโ€™s Most Wanted Set
Above 3X

Your Closetโ€™s Calling: Latto & Body by Raven Tracy Just Launched Summerโ€™s Most Wanted Set

by Kerbi Lynn
May 29, 2025
Walking in Power: My Empowering Experience at The Plus Strut 2025
Plus Size Fitness

Walking in Power: My Empowering Experience at The Plus Strut 2025

by Kerbi Lynn
May 28, 2025
Jewelry Box Subscription
Style News

Your Mailbox Just Got a Whole Lot Shinier: 5 Jewelry Subscriptions Worth the Hype

by Marie Denee
May 27, 2025
Proof That Good Taste Doesnโ€™t Require a Trust Fund: 7 Drugstore Makeup Brands to Know
Style News

Proof That Good Taste Doesnโ€™t Require a Trust Fund: 7 Drugstore Makeup Brands to Know

by Marie Denee
May 27, 2025
Next Post
Rebdolls 2022 Swimwear Collection Montego Bae

Rebdoll's Highly Anticipated New Swim Collection is Here! Check Out Our Favorites!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

What are you looking for?

No Result
View All Result

What's Popular Now

  • Curlycurvydiva on IG - B Bellies

    The Dividing Truth Behind B Bellies

    2921 shares
    Share 1147 Tweet 717
  • What Plus Size People Actually Wore To New York Fashion Week

    1558 shares
    Share 619 Tweet 387
  • Who Is Sara Milliken? Learn All About the 2024 National American Miss Alabama!

    460 shares
    Share 180 Tweet 113
  • Calling All Big Chest Girlies! 5 Tips On How To Wear A Strapless Dress With Big Bust

    519 shares
    Share 204 Tweet 128
  • Your Closetโ€™s Calling: Latto & Body by Raven Tracy Just Launched Summerโ€™s Most Wanted Set

    380 shares
    Share 147 Tweet 92

The Curvy Fashionista is THE plus size fashion media platform dedicated to celebrating plus size folks with curves, confidence, style, and smarts; covering the latest in plus size fashion news.

Company

  • About
  • Team TCF
  • Advertise
  • Contribute
  • Contact

Info

  • Plus Size FAQs
  • Plus Size Resources
  • Privacyย 
  • Sitemap
No Result
View All Result
  • Style
  • Beauty
  • Wellness
  • Lifestyle
  • Curvy CEO
  • Editorโ€™s Desk
  • Lifestyle
  • Shop TCF
  • Contact
  • About The Curvy Fashionista

ยฉ 2008- 2025 ยท by TCFStyle Media ยท All Rights Reserved ยท

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.