• About
  • Advertise
  • FAQs
  • Contact
Monday, May 19, 2025
Subscribe
The Curvy Fashionista
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
  • Style
  • Wellness
  • Lifestyle
  • Entertainment
  • Curvy CEO
  • Shop TCF
  • Events Calendar
  • The Plus Directory
No Result
View All Result
The Curvy Fashionista
No Result
View All Result

Rue21 Plus Sizes Get Serious About the Plus Teen and Junior Plus Shopper!

Marie Denee by Marie Denee
5 years ago
- Last edited by: Alysse Dalessandro Santiago -
Reading Time: 2 mins read
A A
0
Rue21 Plus Size Fashion
556
SHARES
Share on FacebookShare on Twitter

While many retailers are closing up shop or dipping their toe into the plus size fashion space, one retailer is going all in. Rue21 recently announced that they are IN the junior plus business. No, for reals. Rue21 is adding plus size fashion options to 220 stores, bringing this total to 480!

You now have 480 locations to shop IN STORE for junior plus size fashion.

This is great news for the plus size teen! Considering the challenges of Forever 21, the closing and shift with Deb Shops, the loss of Charlotte Russe, there is a new home to play inโ€ฆ

RelatedPosts

Rue21 To Increase Plus Size Assortment and Expand In-Store Availability

ย 

Rue21 plus sizes
Image via Rue21

Rue21 is strategically poised to cater to the underserved junior plus size market. Especially as Rue21 delivers on-trend casual options, that donโ€™t break the bank.

โ€œAs a leader in on-trend fashion at affordable prices, we have made the decision to strategically and aggressively expand Rue21โ€™s collection of plus size clothes for teen girls and young women,โ€ said Michael C. Appel, chief executive officer shares with WWD.

Rue21 Going Beyond MORE Options

Rue21 Plus Size
Via Rue21

But what is even more intriguing is Rue21โ€™s commitment to the plus market by adding a โ€œfully-focused dedicated merchant teamโ€ for the plus size department. This begs the question as to what they had before.

Right?

Rue21 Plus SIze Fashion
Courtesy Rue21

However, they are not playing around.

โ€œPlus is a โ€˜white spaceโ€™ opportunity for Rue21 because few retailers offer on-trend fashion at great prices in the full range of sizes,โ€ Appel further comments.

One of the interesting things about the Rue21 website, is the subtle inclusion of plus sizes in their imagery. While on the smaller side of plus, you can see plus size models included in their marketing.

This is much appreciated and needed!

Rue21 Plus Size Active Wear
Image via Rue21

BUT!

With this dedication to the junior plus size market, they will definitely need to step up the visual representation. We will need to see plus models (not just influencers) in at least sizes 18 and 20. At the very least.

This means more inclusion on their social with more visibly plus models, marketing, and influencers used. It is what we expect! ย 

Rue21 Plus Size Jeans
Image via Rue21

We cannot wait to see what will come of Rue21 plus sizesโ€ฆ this is cool news, right?

You can shop the junior plus size options online at Rue21.com

And now, you can shop offline and in store at over 480 locations!

When it comes to sizing, junior plus sizes have a slightly different sizing than traditional plus sizes. Make sure you check the size chart to get your right fit.

While some of the plus size bottoms stop at a 22 or 24, dresses, tops, and outerwear goes up through a 4X/28.

Do you shop at Rue21? Are you a fan of their casual junior plus options?

Let us know what you think about this news!

Tags: Rue21
Share208Tweet130
Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the โ€œwalking wiki of plus-size fashion,โ€ Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

Related Posts

Plus size maxi dresses
Shopping

Sunshine & Style: Why Plus Size Maxi Dresses Are Your Spring-to-Summer MVP

by Editorial Staff
May 19, 2025
1
Style

Introducing: TCFStyle Lounge Masterclasses!

by Marie Denee
June 9, 2021 - Updated on May 16, 2025
Style News

OMG! Masterclasses are here!

by Marie Denee
June 9, 2021 - Updated on May 16, 2025
TCFStyle Lounge Masterclass
Style News

Join Us for Our 2nd Masterclass in our Digital Community, The TCFStyle Lounge!

by Marie Denee
June 16, 2021 - Updated on May 16, 2025
11-Honoreฬ-Greta-Constantine01
Style News

11 Honorรฉ Kicks Off BIPOC Initiative To Help Designers Extend Sizing

by Mayra Mejia
June 17, 2021 - Updated on May 16, 2025
Shainna Tucker Amazon Live
Shopping

Join Us For A Plus Size Bathing Suit Haul On Amazon Live!

by Marie Denee
June 18, 2021 - Updated on May 16, 2025
Next Post
Savage X Fenty Lingerie Collab with Adam Selman

Rihanna Launches A HOT Size Inclusive Savage X Fenty Lingerie Collab with Adam Selman

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

What are you looking for?

No Result
View All Result

What's Popular Now

  • What plus-size people actually wore to NYFW

    What Plus Size People Actually Wore To New York Fashion Week

    1551 shares
    Share 616 Tweet 385
  • The Dividing Truth Behind B Bellies

    2776 shares
    Share 1089 Tweet 681
  • Who Is Sara Milliken? Learn All About the 2024 National American Miss Alabama!

    457 shares
    Share 179 Tweet 112
  • Plus Size Little White Dress: Your Spring Style? We Just Upgraded It

    422 shares
    Share 163 Tweet 102
  • Black Plus Size Influencers over 40 Who Are Bringing ALL the Style

    507 shares
    Share 200 Tweet 125

The Curvy Fashionista is THE plus size fashion media platform dedicated to celebrating plus size folks with curves, confidence, style, and smarts; covering the latest in plus size fashion news.

Company

  • About
  • Team TCF
  • Advertise
  • Contribute
  • Contact

Info

  • Plus Size FAQs
  • Plus Size Resources
  • Privacyย 
  • Sitemap
No Result
View All Result
  • Style
  • Beauty
  • Wellness
  • Lifestyle
  • Curvy CEO
  • Editorโ€™s Desk
  • Lifestyle
  • Shop TCF
  • Contact
  • About The Curvy Fashionista

ยฉ 2008- 2025 ยท by TCFStyle Media ยท All Rights Reserved ยท

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.