We have seen it over the last year, plus size women sashaying editorial layouts, in fashion forward spreads, highlighting the latest in fashion for our curves.
As mentioned earlier this week, the question has been raised whether plus size fashion in mainstream magazines is a fad. While many debate the realities and the myths that surround plus size modeling and the representation of diversity on the runway or in print, we must acknowledge those who have been pioneers and trailblazers within the industry, challenging these status quos, stereotypes, and biases.
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Enter in Ben Barry. Answering the call to the disproportionate representation looking back at us, Ben Barry created his agency believing, fashion and beauty brands urgently need to catch up to the ideas and desires of their consumers.
Engrained into their mission statement, Ben Barry:
engages in the business of custom scouting and sourcing models for fashion, beauty, and lifestyle brands. Our services help these brands authentically reflect their target market through our “real” models.
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We are the world leader in helping brands transform their representation of women and men in advertising from exclusive and discouraging, to inclusive and empowering… Our efforts to change beauty ideals have been profiled on The Oprah Winfrey Show, CNN, FOX News, MTV, CTV National News, Canada AM, Fashion Television, CBC Morning News, CBC Newsworld, Toronto Star, People Magazine, National Post, Globe and Mail, and Profit Magazine.
What is different about this agency is that they work hard to helping brands and companies transform their representation of women and men in advertising from exclusive and discouraging, to inclusive and empowering.
How about that for empowerment! Ben Barry is just one of few agencies working with company to create a change within the media, by working with, rather than just passing along ideals of what beauty should be!