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Hello Curvy Fashionistas! Happy Black History Month! Luxury fragrance just became even more inclusive, thanks to Octavia Morgan Los Angeles.
With its recent launch at Ulta Beauty stores worldwide, the brand is not only redefining luxury perfumery but also making history. Founder and perfumer Octavia Morgan is the first Black plus size woman to have a fragrance collection carried by Ulta, marking a significant milestone for representation and inclusivity in the beauty industry.
A Vision Rooted in Luxury and Self-Expression
Octavia Morgan Los Angeles was born from a passion for fine fragrance, clean beauty, and individuality. “From the beginning, the vision was to create a gender-inclusive collection that elevates the senses while embracing self-expression,” says Morgan.
The collection, crafted with the highest quality ingredients, is designed to be timeless yet deeply personal. What started as a curated selection of four signature fragrances has since expanded into an immersive sensory experience, featuring body care and home scents that bring an essence of luxury into everyday life.
With Ulta Beauty now carrying the brand, Morgan is excited to introduce her fragrances to a wider audience. “You can expect a fragrance line that is sophisticated yet approachable, bold yet effortless. Each scent tells a story, evoking emotion and memory. Whether you’re drawn to something fresh and uplifting, deep and sensual, or warm and grounding, there’s a fragrance in our collection to fit your unique journey.”
Breaking Gender Norms in Fragrance
One of the most defining aspects of Octavia Morgan Los Angeles is its genderless approach to scent. “Creating a gender-inclusive fragrance line wasn’t just a decision, it was a necessity,” Morgan explains. “Scent is deeply personal, and it shouldn’t be confined by traditional labels of ‘for him’ or ‘for her.’” Her approach celebrates the artistry of fragrance, focusing on how different notes interact and evolve on the skin rather than adhering to outdated gender norms.
The brand empowers customers to choose scents based on what resonates with them rather than being influenced by societal expectations. “That’s the true essence of modern perfumery, and it’s something we’ll always stand by.”
Fragrance for All – Including Those with Scent Sensitivities
Morgan’s commitment to inclusivity extends beyond gender neutrality.
Understanding the challenges faced by individuals with scent sensitivities, she made it a priority to formulate her fragrances with clean, high-quality ingredients. “I know firsthand what it’s like to love scent but struggle with formulations that can be overwhelming or trigger sensitivities,” she shares.
By avoiding harsh synthetics, phthalates, and other common irritants, Octavia Morgan Los Angeles has redefined what ‘clean’ fragrance means—proving that luxury and mindful formulation can coexist. “It’s incredibly rewarding to hear from customers who finally feel seen in the fragrance space, knowing they’ve found a scent they can wear comfortably and confidently.”
Celebrating Representation in Beauty
As a plus size woman of color, Morgan’s journey in the fragrance industry is about more than just business—it’s about representation and self-love. “I know how important it is to see ourselves reflected in the industries we love, and I carry that awareness into my work every day.” She hopes her success inspires others to take up space unapologetically in beauty, business, and beyond.
With every scent, Morgan aims to empower individuals to feel confident and celebrated. “Scent is an extension of self-expression. I love that our fragrances allow people to embrace their individuality without limitations.”
A Curated Scent Library for Every Mood
For those wondering which fragrance to try first, Morgan has a simple answer: it depends on your mood.
“Each scent in our collection was designed with a distinct mood and energy in mind. Some days, I want something uplifting and fresh; other times, I crave something deep and sensual. That’s the beauty of having a curated scent library—you don’t have to commit to just one.”
With her fragrances now available at Ulta, customers everywhere can explore the transformative power of scent and discover their personal favorites.
Octavia Morgan Los Angeles is available now at Ulta Beauty stores worldwide. Experience the collection and find the scent that speaks to you.
Aria Sa’id has curated an edit of Octavia Morgan Los Angeles’ collection launch for ULTA on her LTK platform.
If you’d like to explore more on what’s new in luxury fashion, consider reading Aria’s exploration of the legacy of Patrick Kelly, or Aria’s edit of fragrances for Valentine’s Day & the upcoming Spring/Summer seasons.
