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COOL NEWS! Meijer Announces Integration of Plus Size Apparel in Women’s Department!

Marie Denee by Marie Denee
8 years ago
Reading Time: 2 mins read
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Meijer plus size intergation
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Michigan-based retailer, Meijer, had the wonderfully inclusive idea to group most women’s fashion sizes together in the same department. Shoppers are delighted.

Finally, friends of all sizes can shop together without that awkward “well, I’ll meet you back by the register later,” conversation after parting ways for one friend to shop in the “regular” department and another friend making a beeline for the “plus size” racks. Meijer’s 230 stores across the Midwest are beginning to integrate missy size small through plus 3X all on the same racks, and expect the full integration to be complete by early 2017. That means a size 4 friend and a size 24 friend will comb through the same shirts in the same place to find looks they feel good about.

 

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This is obviously an important step in making women of most sizes and shapes feel included, worthy, and beautiful when shopping — and customers are already really touched by the move.

“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our customers,” said Peter Whitsett, executive vice president of merchandising and marketing at Meijer. “This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear.”

Meijer customers are taking notice, too.

“I think that’s so amazing, the way Meijer is incorporating plus and the smaller sizes together,” said JoElla Saines, a Meijer customer from Normal, Ill. “Now everyone can shop together, not separate.”

As part of this merchandising change, the retailer is also rolling out equal pricing for all women’s apparel items, no longer charging more for plus sizes despite the higher production costs. The Midwest retailer is making this investment so all customers have access to fashion at the same price.

“Plus-size apparel is often priced higher than missy or women’s sizes,” said Annette Repasch, group vice president of softlines for Meijer. “We believe all our customers deserve to pay the same price for the same trends, regardless of size.”

Can we get an Amen for that?

Special thank you to Bryce from The Luxury Spot for sharing this post with us!  For more beauty, style, travel, and trending topics check out The Luxury Spot!

Tags: plus size in the news
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Marie Denee

Marie Denee

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms. In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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Comments 70

  1. Skye Taylor says:
    8 years ago

    Cory Taylor

    Reply
  2. Beverly Barstad says:
    8 years ago

    Great idea but I go to a plus size resale shop, nothing but top fashion for walmart prices , it’s great.

    Reply
  3. Nicole Dineen says:
    8 years ago

    Hmmm 3x – not big enough for mah bewbs lol

    Reply
    • Mallorie Dunn says:
      8 years ago

      Come shop with me!

      http://www.smartglamour.com

      Reply
  4. Sue Hargraves says:
    8 years ago

    Yeah just mark the sizes!!!!

    Reply
  5. Sarah Redman says:
    8 years ago

    3x is not where sizing should stop!

    Reply
    • Mallorie Dunn says:
      8 years ago

      Agreed. That’s not everybody. I own a brand that’s actually for everyone, if you’re interested. ❤️

      http://www.smartglamour.com

      Reply
  6. Raquel Robinson says:
    8 years ago

    I hate that. I do not want to search for plus sized clothing.

    Reply
  7. Angie Miracle says:
    8 years ago

    In my experience when stores try to make the same shirt in sizes 0-3x they don’t actually study plus size proportions.

    Reply
    • Jennifer Gervais says:
      8 years ago

      Not just that, but some styles just don’t make sense to alter the size drastically up or down. They end up all weird.

      Reply
    • Krys Carter says:
      8 years ago

      Thank you!

      Reply
    • Libby Roo-Lou says:
      8 years ago

      See rebdolls.com

      Reply
    • Robin RG says:
      8 years ago

      True

      Reply
  8. Alexis Thomson Hanley says:
    8 years ago

    My cousin got her start at meijers in the fashion department and is now working at Lane Bryant, they really let her shine as a manager when she worked there.

    Reply
  9. Nakira Hollis says:
    8 years ago

    I’m glad the plus sizes won’t be in the back now.

    Reply
  10. Marjorie Moore says:
    8 years ago

    As long as every item is available in plus, cool. But if I have to go, “Cute, oh😔” too much times, that’s going to make me mad.

    Reply
    • Corynne Hauser says:
      8 years ago

      Their prices are seriously affordable, and I have gotten a lot of great pieces from Meijer!

      Reply
  11. Vicki Hill Carrigan says:
    8 years ago

    Nowadays I’m reluctant to set foot in most retail stores, Lane Bryant and Nordstrom being the exceptions. I buy a lot online (thank you Eloquii). I got tired of constant disappointment and being ignored.

    Reply
    • Lynn Brown says:
      8 years ago

      Me tooo.

      Reply
  12. Tanya Burge says:
    8 years ago

    Need stores like that here Hamilton ontario

    Reply
    • Rachel Reber says:
      8 years ago

      Hello Hamilton, Burlington waving at you! 😀

      Reply
    • Tanya Burge says:
      8 years ago

      Waving back

      Reply
    • Morris Thebigboy says:
      8 years ago

      Tanya, there’s a store at 8 Mile and Woodward (easy to find) in Detroit, which I know is a drive, but pick up Rachel and make it a party!

      Reply
    • Jen Comeau says:
      8 years ago

      Waving from the other side in Peterborough 😊

      Reply
    • Tanya Burge says:
      8 years ago

      I unfortunately don’t have a passport 😤

      Reply
  13. Lynn Brown says:
    8 years ago

    yes!!!!! But im sure it would be limited anyway.

    Reply
  14. Michele McCool says:
    8 years ago

    So nice.

    Reply
  15. Rachal Dawn says:
    8 years ago

    I love Meijer. But I hope that it works out well. That I don’t see a ton of cute clothes and look for my size and find out that it doesn’t come in Plus Size. Because it gets a bit disappointing when it happens time after time. Don’t tease me. Lol

    Reply
  16. Kay Jackny says:
    8 years ago

    WAAAAHOOOOOOO!!!!!

    Reply
  17. Julie Whatman says:
    8 years ago

    About time

    Reply
  18. Maha Najd says:
    8 years ago

    Yesssssss!!!

    Reply
  19. Gina Valente says:
    8 years ago

    I used to be a plus size before I lost a lot of weight. I always like their plus size selection. But the Junior sizing/fit is different then the Ladies sizing/fit which is different then the Plus size. It’s all different! I wish it was the same cause I like the Juniors stuff which doesn’t fit me right

    Reply
  20. Amanda Canode Adams says:
    8 years ago

    Meijer actually has a lot of cute stuff! I shop there often, and love their leggings.

    Reply
  21. Sharon Cicirello says:
    8 years ago

    Lets hope this marketing idea doesn’t turn out as dismal as Target’s did!! Target let us all down in a major way with their “new Plus Size division”!!

    Reply
  22. Chanterra Bell says:
    8 years ago

    A Meijer in my area that was recently remodeled has already done this. It very nice!!

    Reply
  23. RE White says:
    8 years ago

    I’ve always found cute stuff at Meijers

    Reply
  24. Snowden Terrie says:
    8 years ago

    This sounds great but where I live there isn’t a store closer than an hour and a half. I’m not interested in driving to Toledo or Columbus to shop. If they would Open one in the Cleveland area then I’d be more excited about this.

    Reply
  25. Taylor Miller says:
    8 years ago

    I noticed that in my local Meijer last week. I’ve already picked up a cute long black cardigan and a denim jacket. I have trouble with my arms fitting in jackets and theirs work great for me.

    Reply
  26. Jen Comeau says:
    8 years ago

    S-3x is not all people sadly.

    Reply
  27. Chandra Murrell says:
    8 years ago

    This is a one size shirt I found at Ross. I laughed entirely too hard!

    Reply
  28. Robin RG says:
    8 years ago

    Awesome!!!! Wish all stores would do this!

    Reply
  29. Jess Kaminski says:
    8 years ago

    My favorite pair of leggings came from meijer. I thought it was so random for them to have so many clothes, but cool!

    Reply
  30. Karen Weichardt Nyere says:
    8 years ago

    Where’s Meijer’s?

    Reply
  31. Tammy Sue Hutson says:
    8 years ago

    I rather the plus sizes be segragated, nothing worse then finding something you like and BAM its a medium. aaaahhhhgr. To those lil ladies hiding your size 7’s in my size areas… stop it! lol

    Reply
  32. Rhonda Sommerer Krusling says:
    8 years ago

    No petites???

    Reply
  33. Najeema Iman says:
    8 years ago

    I noticed that last month searching for yoga pants….it is a great idea but Meijer must work on keeping variety in stock

    Reply
  34. Monica Davis North says:
    8 years ago

    I hope they offer some more attractive clothes soon. Ours is being renovated but last time i was in there all the plus clothese were plaid or giant oversized blankets. not a single piece of cute clothing. I’ll keep watching for this change though

    Reply
  35. Jareesa Tucker McClure says:
    8 years ago

    I wonder how the clothing will actually look and fit. Often when brands say they are going to offer items in extended sizes, they simply increase the dimensions without considering that things fit drastically different on a plus size body. You can’t just take a pattern made for a size 2 and increase all the dimensions without sacrificing fit. I think the intentions are good but I think the execution will be poor.

    Reply
    • Vicky Harris says:
      8 years ago

      I have a couple of flannel shirts from Meijer that were the plus versions of regular sizes, and they fit my curves pretty well – as in, they seemed to have more room in the upper portion of the torso compared to regular sizes. But I find that Meijer clothes tend to flatter curvier bodies even in smaller and junior sizes.

      Reply
  36. Heather Snavely says:
    8 years ago

    I just wish they would go up a little bigger than 3x. Maybe 4 and 5x would be nice.

    Reply
  37. Christine Moya says:
    8 years ago

    Meijer…the grocery store?

    Reply
    • Heather Snavely says:
      8 years ago

      The Department Store. Walmarts competition

      Reply
    • Christine Moya says:
      8 years ago

      I guess it’s a department store everywhere but here it’s a huge grocery store that has very small departments

      Reply
  38. April Landers says:
    8 years ago

    We have one right down the street and it’s awesome to be able to find many items in the full size ranges….

    Reply
  39. Mya Joseph says:
    8 years ago

    Do u have a store in trinidad

    Reply
  40. Briana Herzog says:
    8 years ago

    I noticed this after they remodeled our Meijer! I’m extremely proud, because Meijer actually started here in Greenville, Michigan and the home town store is where we shop. Michigan leading the way!

    Reply
  41. Lisa Purdy Thompson says:
    8 years ago

    It’s about goddamn time

    Reply
  42. Janelle T Easley says:
    8 years ago

    I was just saying yesterday wtf are plus sizes separate?! In Macy’s in a whole nother floor in the back behind housewares. It’s so disrespectful!

    Reply
  43. Kay Trizzy says:
    8 years ago

    Somebody, PLEASE do a follow-up/test drive ok this concept! As much as I adore the idea of being able to shop in an integrated way, I cannot help but feel apprehensive that this will result in more work for plus-sizes, and now we have to dig through multiple rounds and racks trying to find one thing we can wear.

    Prove this out. I’d do it but we don’t have a Meijer here in Dallas.

    Somebody go see if there is equal representation. We need statistics (how many plus-size options bs how many straight sizes) and side-by-side comparisons done.

    Reply
  44. Michelle Polit says:
    8 years ago

    Not gonna buy their clothes since they shrink and warp after the first wash but I have noticed and it’s pretty cool.

    Reply
  45. Lisa Medeiros says:
    8 years ago

    When will u have in Toronto pls need new clothes pls

    Reply
  46. Sophia Smith says:
    8 years ago

    I absolutely love shopping at meijer from their foods to their clothing, they have awesome prices!

    Reply
  47. Ellen Patrolia says:
    8 years ago

    you mean, we are not in the back corner of the store anymore!

    Reply
  48. Trish Sims says:
    8 years ago

    As long as they offer EVERY style choice in all sizes. I don’t want to have to spend hours(more than I already do) scouring through racks to find what is available.

    Reply
  49. Sarah Chiwaya says:
    8 years ago

    This is amazing news! As long as they do the scaling of sizes right, I am pumped, especially as a native Michigander 🙂

    Reply
  50. Lisa Phillips Brooks says:
    8 years ago

    I hope the clothes are better too. Right now? Not so much. I would not wear the regular size options and the offering in plus are awful.

    Reply
  51. Shabana Khan says:
    8 years ago

    Candice Naidoo, Lianne Clayton

    Reply
  52. Suzanne Bradley-Clark says:
    8 years ago

    Up to size 3x is NOT sizing for everyone!!! What about those who above this size?

    Reply
  53. Carla Ives says:
    8 years ago

    We don’t have those stores in my area, but I now *pretty much* only shop where they offer all sizes, like Torrid, offering sizes 10 to 30 and the Simply Be and JD Williams catalogs.

    Reply
  54. Aimee HempleHurd says:
    8 years ago

    Love this. Love shopping at Maurice’s for MY sized clothing, as well. Check it out online if you don’t have one near you.

    Reply

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