I have adored the founders of Livi Rae Lingerie, Molly and Cynthia since I found them on Double Digit Divas. These women are passionate about support, lingerie, and for celebrating your body. They have gotten MY girls together and have hooked me up with amazing brands to play in. So when I heard that they were the target of discrimination, I had to dig into it, show our support, and share this news with you.
You see, Molly and Cynthia have this awesome campaign out right now, โReal Bras for Real Women with Real Storiesโ that highlights a variety of women in various walks of life! So, when they decided to show off their campaign in their Kennesaw store windows, they were proud, hyped, and excited. I mean, I would be too!
Well, much to their surprise and dismay, their landlord took issue with their ads, asking them to take it down and shared that โthe display was in poor taste.โ
โIn the seven years that weโve been in this location weโve never had to have approval for any ad we put up,โ Hopkins tells 11 Alive. โItโs Kennesaw, and itโs Georgia, and itโs real, and itโs women and itโs us.โ
Record scratch.
What?
So a campaign with everyday women, loving their bodies, showcasing their beauty outside of societyโs โidealโ and they have an issue with this? This is bananas. It was done tastefully, classy, and beautifully! I appreciate getting the weekly features of their latest ambassadors! Their stories are inspiring. But, in todayโs world, why am I not surprised? I mean, look at the backlash that Nike got for launching a plus size range!
โOK, so itโs inappropriate. Why? Is It because Iโm disabled? Is it because Iโm curvy, or is it because Iโm black? Which one is it? Tread lightly because all of those reasons are inappropriate.โ Livi Rae Lingerie tells 11 Alive.
This is when FB lit up, with ambassadors like MsNickee Mack live streaming the situation, interviews, and frustrations. The hashtag, #NOSHAMELIVIRAE has launched to fight back against this random issue theyโve taken up with LiviRae.
I write this post in support of and to stand with Livi Rae. If you are going to have rules, enforce them fairly and continuously. Do not cherry pick times to create a fuss because you are not used to seeing women celebrate themselves.
Love Livi Rae or want to support? Shop them now, at LiviRaeLingerie.com
If you have ever shopped them, watched them, make sure you share and show your support with a #NOSHAMELIVIRAE tag!
MsNickee Mack, Molly Hopkins, La Janee Alford, Brandi Nora ๐
Thatโs so ridiculous! Those ads are fantastic and so inclusive!
I have been harping on this all day with my FB fans. Who are these marketing people? I guess it is true. Only sexy young women in thongs get hired to work in these places. I call total BS. They should be marketing to the women who are buying these, not the other way around. Thanks Chrystal for sharing.
IF, this is true, where do I sign up to protest,?? I am SOOOO.. sick of this Sh#$!,, REAL WORLD , real women, not fake, fantasy, plastic, robot, whatever, !!! THERE is nothing wrong with showing this AND IF you are offended by this, then you need to go to another planet, with aliens! BYE ! rant.
Please make a video that says #NoShameLiviRae and inbox it to me please
MsNickee Mack I live in the Atlanta area and it was on the local news. Itโs true.
What the fuck?!! Victoriaโs Secret can show an hour of models prancing around in their underwear on network television and LiviRaeโs ads are โinappropriateโ? I call BULLSHIT
Livi Rae is very inclusive. I shop here often. They claim to have bras to fit anyone and everyone.
Poor taste???? How?
I think is crazyโฆI see women that resemble my body.
The hell? These arenโt porn pics. Ladies are modeling lingerie. Silly asses.
Thank you !!! From the bottom to the top of my BIG belly and big boobies!!!
Who asked?
I รขยยครฏยธย Levi Rae!! Great Customer Service!!!
Size policing, pure and simple.
I call BS. If Victoriaโs Secret can parade around โangelsโ (scantily dressed โsupermodelsโ), then why canโt Livi Rae show beautiful women who arenโt โsupermodelsโ? This is nothing more than sizeism. Grrr.
Thats crazy! Itโs a shame that they rejected this. Itโs also right down the street from where I live โ I would love to drive past this everyday.
I think the ads are brilliant!!!
Best ads Iโve ever seen!
Unfucking believable!
Their website link goes back to a defunct FB page ๐ I want to support them and shop there!
http://liviraelingerie.com/
Thereโs a banner at the bottom to shop Livi Rae โ that takes you to their FB page. I just tried it. Good luck!
We are launching a new site in a couple of weeks . Stay tuned. Thank you !! รขยยค
I miss their show!
I dislike the word โrealโ in regards to plus size womenโs advertising. Every woman is real. Just because youโre fuller figured doesnโt mean you are more real than a size 6
If youโd actually read the article, you would have seen a lady who is a regular size but disabled is part of the campaign. This isnโt just about plus size bodies itโs about all womenโs bodies no matter what their size!
Iโm talking in general. It happens all the time
I agree. In this case though I think it applies because from what I saw they donโt look photoshopped. To me that is the โrealโ factor.
This is a person looking like a person. No stretched necks or relocated arms.
There is nothing about using the word โrealโ in regards to plus sized women that is intended to mean thin women arenโt real. Thin women have always been valued and respected more than larger women, and have long been considered the standard for womenโs bodies. โRealโ in plus sized advertising is meant to say two thingsโฆ one, that these women arenโt airbrushed, and two, that curvy, larger, or fat women are real tooโฆ we are people too, we have a right to love and respect too. Not that thin women donโtโฆ we already know that thin women are โrealโ and valued. Every time someone says โthin women are real tooโ, what I hear is โfeminism should be called humanismโ or โwhite lives matterโโฆ because it has the same purposeโฆ to derail conversations about the oppressed minority by screaming about how the majority has rights too. Uh, yeah, we know the majority is the defaultโฆ thatโs why minority groupsโฆ including women, including people of color, including LGBTQs, including plus sized people, even make campaigns like this, and try to make their own spaces and movements. Because we donโt get to take for granted that we matter, that we are โrealโโฆ because it apparently still needs saying, that we are real. Why is it that any majority group thinks that equality is oppression? And then that rallying cry of โthin women are real tooโ even gets ingrained in the very people trying to fight for themselves in the first place.
I see what youโre saying ๐
I see what youโre saying รฐยยย
Oh hell no they didnโt
What is wrong with the ads?? I love it
Itโs because these women are normal, and not size zero. Unrealistic to look at the world wearing skinny glasses.
Sheila Waples Shanna Nanna
Such BS! There was nothing wrong with that ad except that it showed women with thick thighs, tummies, and curves.
Keep it up! We need to be heard and seen!
If at anytime in the past they have shown women in lingerie without an issue then this is a clear case of discrimination. Rock and hard place though get landlord to back down and then what happens when lease needs to be renewed. Whole thing is crap.
Who is the landlord? hmmmm?
Wow. Hereโs a concept: if you donโt like something you donโt have to look. Turn your head, walk away, roll away, drive away. This is so petty & stupid itโs unbelievable. This is why so many women and girls have eating disorders. This is why women & girls hate their bodies. This is why women & girls are insecure. This is why women & girls feel they arenโt worthy of being loved.
Their link to shop on their site leads to a fb page that โisnโt foundโ.
Kylee Anne Valiquette How have you seen this
Wtf
Insane!
Their ads before only included white thin women. Now that theyโve added plus size women and women of color itโs suddenly โin poor tasteโ. There is literally a mall with a Victoriaโs Secret right behind their location with way more revealing ads in their window.
I went to Livie Rae for a strapless bra for my wedding dress and had the best, most body positive shopping experience in my life. All of their employees are understanding and make you feel comfortable during and after the fitting. They have a great selection for ALL sizes and even make custom bras. I already loved Livie Rae but I adore them even more for not giving in.
I just wish I could shop them in support!!! Iโm so. Effing fed up with exclusivelyรขยย thin people and the policing of women.
Really?! These ladies are more covered than the displays Victoria Secret has in their windows. Poor taste is displaying these skinny women wearing thongs in a mall window! My 9 yr old sonโs eyes nearly popped out of his head. I had to distract him from looking at it. They are just mad because we can eat a donut and still feel and look fabulous while they starve and are always unhappy with themselves. I canโt wait for the chance to visit Livi Rae!!
Make life size cut outs of them!
I just sent an email directly to the property owner Westwood Financial asking them to reverse the decision. Iโm hoping they get thousands of similar emails, etc.
ok
Wowโฆsome people at the top must feel threatened
Judith Walker
I read the article, and Iโm blown away. Ridiculous.
They are Absolutely Beautiful! !! Keep this up
I live right down in Smyrna, maybe I need to grab some of my curvy sisters and drive up there and support the store ASAP!
Nic
I swear the hypocrisy is getting more and more unbearable.
Shivis Ortiz Isi Dominguez
Poor taste?! F that.
Quiero
All of this โotheringโ of anyone who isnโt White, heterosexual, able-bodied and thinโฆโฆ. Yaโll see this, right???? The moment you โotherโ another human beingโฆ..you invite all manner of abuseโฆ..
And, as we all know too well, there are legion would like nothing better than to abuse anyone who is โdifferentโโฆ.
รขยยฅรฏยธยรขยยฅรฏยธยรขยยฅรฏยธยรขยยฅรฏยธย
Fodasse
Itโs not curvy though is it? Itโs overweight
So, what if they are? โOverweightโ people (women) EXIST, no matter how much others would not like them to. The world doesnโt work that wayโฆ
I agree Diosa, just meant there is a difference, this is curvy:
#RESIST
How rude.
#noshamelivirae LOVE the display.
b.s. !
BEUATYFUL MODELS
Que bien justo lo que necesito
I absolutely support Livi Rae. I purchased bras from them via their digital sizing. Great customer serviceโฆ.correct sizingโฆ.and great prices. Even if you dont live close to their store, you can support them.
Plain discrimination. Platex had bra ads like these way back in the 70โs,,, with those old Granny bras and undies.
So the msg that they are sending is unless it is anorexic Victoriaโs Secret models, all others are inappropriate? Bullshit.
Okay bullshit
Itโs the Egotistically Ignorant Neo Naziโs who would have the add removed. Itโs segregation. I wish people would wake up to themselves and realise that this planet is a huge melting pot of genetically evolved humanโs, and we need to move forward with our thinking, not backwards . . .