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Reading: Livi Rae Lingerie Fights Discrimination with #NOSHAMELIVIRAE
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Fashion and Industry

Livi Rae Lingerie Fights Discrimination with #NOSHAMELIVIRAE

Marie Denee
Last updated: 03/10/2017
By Marie Denee 3 Min Read
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Livi Rae Real Bras for Real Women with Real Stories

I have adored the founders of Livi Rae Lingerie, Molly and Cynthia since I found them on Double Digit Divas. These women are passionate about support, lingerie, and for celebrating your body. They have gotten MY girls together and have hooked me up with amazing brands to play in. So when I heard that they were the target of discrimination, I had to dig into it, show our support, and share this news with you.

You see, Molly and Cynthia have this awesome campaign out right now, “Real Bras for Real Women with Real Stories” that highlights a variety of women in various walks of life! So, when they decided to show off their campaign in their Kennesaw store windows, they were proud, hyped, and excited. I mean, I would be too!

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Livi Rae Real Bras for Real Women with Real Stories (1) Well, much to their surprise and dismay, their landlord took issue with their ads, asking them to take it down and shared that “the display was in poor taste.”

“In the seven years that we’ve been in this location we’ve never had to have approval for any ad we put up,” Hopkins tells 11 Alive. “It’s Kennesaw, and it’s Georgia, and it’s real, and it’s women and it’s us.”

Record scratch.Livi Rae Real Bras for Real Women with Real Stories

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What?

Livi Rae Real Bras for Real Women with Real Stories

So a campaign with everyday women, loving their bodies, showcasing their beauty outside of society’s “ideal” and they have an issue with this? This is bananas. It was done tastefully, classy, and beautifully! I appreciate getting the weekly features of their latest ambassadors! Their stories are inspiring. But, in today’s world, why am I not surprised? I mean, look at the backlash that Nike got for launching a plus size range!

“OK, so it’s inappropriate. Why? Is It because I’m disabled? Is it because I’m curvy, or is it because I’m black? Which one is it? Tread lightly because all of those reasons are inappropriate.” Livi Rae Lingerie tells 11 Alive.

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from 11 Alive
from 11 Alive

This is when FB lit up, with ambassadors like MsNickee Mack live streaming the situation, interviews, and frustrations. The hashtag, #NOSHAMELIVIRAE has launched to fight back against this random issue they’ve taken up with LiviRae.Livi Rae Real Bras for Real Women with Real Stories

I write this post in support of and to stand with Livi Rae. If you are going to have rules, enforce them fairly and continuously. Do not cherry pick times to create a fuss because you are not used to seeing women celebrate themselves.

Love Livi Rae or want to support? Shop them now, at LiviRaeLingerie.com

If you have ever shopped them, watched them, make sure you share and show your support with a #NOSHAMELIVIRAE tag!

TAGGED: Atlanta plus size fashion, Livi Rae Lingerie, plus size bras
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80 Comments 80 Comments
  • The Curvy Fashionista says:
    March 10, 2017 at 2:42 pm

    MsNickee Mack, Molly Hopkins, La Janee Alford, Brandi Nora 🙂

    Reply
  • MsNickee Mack says:
    March 10, 2017 at 2:42 pm
    Reply
  • Paula Hartman-Carlo says:
    March 10, 2017 at 2:42 pm

    That’s so ridiculous! Those ads are fantastic and so inclusive!

    Reply
  • Don Keller says:
    March 10, 2017 at 2:42 pm

    I have been harping on this all day with my FB fans. Who are these marketing people? I guess it is true. Only sexy young women in thongs get hired to work in these places. I call total BS. They should be marketing to the women who are buying these, not the other way around. Thanks Chrystal for sharing.

    Reply
  • Leah Christina Maclaren says:
    March 10, 2017 at 2:42 pm

    IF, this is true, where do I sign up to protest,?? I am SOOOO.. sick of this Sh#$!,, REAL WORLD , real women, not fake, fantasy, plastic, robot, whatever, !!! THERE is nothing wrong with showing this AND IF you are offended by this, then you need to go to another planet, with aliens! BYE ! rant.

    Reply
    • MsNickee Mack says:
      March 10, 2017 at 3:42 pm

      Please make a video that says #NoShameLiviRae and inbox it to me please

      Reply
    • Kimber Byars says:
      March 12, 2017 at 9:42 am

      MsNickee Mack I live in the Atlanta area and it was on the local news. It’s true.

      Reply
  • Lisa Purdy Thompson says:
    March 10, 2017 at 3:42 pm

    What the fuck?!! Victoria’s Secret can show an hour of models prancing around in their underwear on network television and LiviRae’s ads are “inappropriate”? I call BULLSHIT

    Reply
  • Myra Webb Smallwood says:
    March 10, 2017 at 2:42 pm

    Livi Rae is very inclusive. I shop here often. They claim to have bras to fit anyone and everyone.

    Reply
  • Rita Alford says:
    March 10, 2017 at 2:42 pm

    Poor taste???? How?

    Reply
    • Rita Alford says:
      March 10, 2017 at 4:42 pm

      I think is crazy…I see women that resemble my body.

      Reply
  • Vita Reed says:
    March 10, 2017 at 2:42 pm

    The hell? These aren’t porn pics. Ladies are modeling lingerie. Silly asses.

    Reply
  • Molly Hopkins says:
    March 10, 2017 at 3:42 pm

    Thank you !!! From the bottom to the top of my BIG belly and big boobies!!!

    Reply
  • Lina Ayala says:
    March 10, 2017 at 3:42 pm

    Who asked?

    Reply
  • Tina Taylor says:
    March 10, 2017 at 3:42 pm

    I ❤️ Levi Rae!! Great Customer Service!!!

    Reply
  • Kacy Jones says:
    March 10, 2017 at 3:42 pm

    Size policing, pure and simple.

    Reply
  • Alison LeMay says:
    March 10, 2017 at 3:42 pm

    I call BS. If Victoria’s Secret can parade around “angels” (scantily dressed “supermodels”), then why can’t Livi Rae show beautiful women who aren’t “supermodels”? This is nothing more than sizeism. Grrr.

    Reply
  • Emilee Gale Mattie says:
    March 10, 2017 at 3:42 pm

    Thats crazy! It’s a shame that they rejected this. It’s also right down the street from where I live – I would love to drive past this everyday.

    Reply
  • Barbara Murrah Watson says:
    March 10, 2017 at 4:42 pm

    I think the ads are brilliant!!!

    Reply
  • Jami Ann says:
    March 10, 2017 at 5:42 pm

    Best ads I’ve ever seen!

    Reply
  • Tracie Hunt Caycedo says:
    March 10, 2017 at 8:42 pm

    Unfucking believable!

    Reply
  • Nicole Maron says:
    March 10, 2017 at 8:42 pm

    Their website link goes back to a defunct FB page 🙁 I want to support them and shop there!

    Reply
    • Elaina Ward says:
      March 10, 2017 at 11:42 pm

      http://liviraelingerie.com/
      There’s a banner at the bottom to shop Livi Rae – that takes you to their FB page. I just tried it. Good luck!

      Reply
    • Molly Hopkins says:
      March 11, 2017 at 11:43 pm

      We are launching a new site in a couple of weeks . Stay tuned. Thank you !! ❤

      Reply
    • Myrella R Dubeau says:
      March 11, 2017 at 11:43 pm

      I miss their show!

      Reply
  • Ashleigh Landrigan says:
    March 10, 2017 at 8:42 pm

    I dislike the word “real” in regards to plus size women’s advertising. Every woman is real. Just because you’re fuller figured doesn’t mean you are more real than a size 6

    Reply
    • Joanne Halliwell says:
      March 11, 2017 at 4:42 am

      If you’d actually read the article, you would have seen a lady who is a regular size but disabled is part of the campaign. This isn’t just about plus size bodies it’s about all women’s bodies no matter what their size!

      Reply
    • Ashleigh Landrigan says:
      March 11, 2017 at 4:42 am

      I’m talking in general. It happens all the time

      Reply
    • Crystal Kenney says:
      March 13, 2017 at 1:42 pm

      I agree. In this case though I think it applies because from what I saw they don’t look photoshopped. To me that is the “real” factor.

      This is a person looking like a person. No stretched necks or relocated arms.

      Reply
    • Jenn Elise says:
      March 13, 2017 at 2:42 pm

      There is nothing about using the word “real” in regards to plus sized women that is intended to mean thin women aren’t real. Thin women have always been valued and respected more than larger women, and have long been considered the standard for women’s bodies. “Real” in plus sized advertising is meant to say two things… one, that these women aren’t airbrushed, and two, that curvy, larger, or fat women are real too… we are people too, we have a right to love and respect too. Not that thin women don’t… we already know that thin women are “real” and valued. Every time someone says “thin women are real too”, what I hear is “feminism should be called humanism” or “white lives matter”… because it has the same purpose… to derail conversations about the oppressed minority by screaming about how the majority has rights too. Uh, yeah, we know the majority is the default… that’s why minority groups… including women, including people of color, including LGBTQs, including plus sized people, even make campaigns like this, and try to make their own spaces and movements. Because we don’t get to take for granted that we matter, that we are “real”… because it apparently still needs saying, that we are real. Why is it that any majority group thinks that equality is oppression? And then that rallying cry of “thin women are real too” even gets ingrained in the very people trying to fight for themselves in the first place.

      Reply
    • Ashleigh Landrigan says:
      March 13, 2017 at 8:42 pm

      I see what you’re saying 🙂

      Reply
    • Ashleigh Landrigan says:
      March 13, 2017 at 8:42 pm

      I see what you’re saying 😘

      Reply
  • Keicia Shanta says:
    March 10, 2017 at 8:43 pm

    Oh hell no they didn’t

    Reply
  • Marquea Movin'on Sheppard says:
    March 10, 2017 at 8:42 pm

    What is wrong with the ads?? I love it

    Reply
  • Suzanne Webb says:
    March 10, 2017 at 9:42 pm

    It’s because these women are normal, and not size zero. Unrealistic to look at the world wearing skinny glasses.

    Reply
  • Kei Kei Wms says:
    March 10, 2017 at 10:42 pm

    Sheila Waples Shanna Nanna

    Reply
    • Sheila Waples says:
      March 10, 2017 at 10:43 pm

      Such BS! There was nothing wrong with that ad except that it showed women with thick thighs, tummies, and curves.

      Reply
  • Shari Lynn Lambert-LeGron says:
    March 10, 2017 at 11:42 pm

    Keep it up! We need to be heard and seen!

    Reply
  • Heather A. Davis-Roylance says:
    March 10, 2017 at 11:42 pm

    If at anytime in the past they have shown women in lingerie without an issue then this is a clear case of discrimination. Rock and hard place though get landlord to back down and then what happens when lease needs to be renewed. Whole thing is crap.

    Reply
  • Tammy Sue Hutson says:
    March 11, 2017 at 12:42 am

    Who is the landlord? hmmmm?

    Reply
  • Stephanie J Mitchell says:
    March 11, 2017 at 4:42 am

    Wow. Here’s a concept: if you don’t like something you don’t have to look. Turn your head, walk away, roll away, drive away. This is so petty & stupid it’s unbelievable. This is why so many women and girls have eating disorders. This is why women & girls hate their bodies. This is why women & girls are insecure. This is why women & girls feel they aren’t worthy of being loved.

    Reply
  • Lisa Brideau says:
    March 11, 2017 at 4:42 am

    Their link to shop on their site leads to a fb page that “isn’t found”.

    Reply
  • Sammie Marie says:
    March 11, 2017 at 4:42 am

    Kylee Anne Valiquette How have you seen this

    Reply
    • Kylee Anne Valiquette says:
      March 11, 2017 at 4:42 am

      Wtf

      Reply
  • Lynnette Bond says:
    March 11, 2017 at 4:42 am

    Insane!

    Reply
  • Laura Harlow says:
    March 11, 2017 at 4:42 am

    Their ads before only included white thin women. Now that they’ve added plus size women and women of color it’s suddenly “in poor taste”. There is literally a mall with a Victoria’s Secret right behind their location with way more revealing ads in their window.

    I went to Livie Rae for a strapless bra for my wedding dress and had the best, most body positive shopping experience in my life. All of their employees are understanding and make you feel comfortable during and after the fitting. They have a great selection for ALL sizes and even make custom bras. I already loved Livie Rae but I adore them even more for not giving in.

    Reply
  • Richelle Bloodgood says:
    March 11, 2017 at 4:42 am

    I just wish I could shop them in support!!! I’m so. Effing fed up with exclusively​ thin people and the policing of women.

    Reply
  • Tracy Bowles says:
    March 11, 2017 at 6:42 am

    Really?! These ladies are more covered than the displays Victoria Secret has in their windows. Poor taste is displaying these skinny women wearing thongs in a mall window! My 9 yr old son’s eyes nearly popped out of his head. I had to distract him from looking at it. They are just mad because we can eat a donut and still feel and look fabulous while they starve and are always unhappy with themselves. I can’t wait for the chance to visit Livi Rae!!

    Reply
  • Phillis T T Samaniego says:
    March 11, 2017 at 7:43 am

    Make life size cut outs of them!

    Reply
  • Teresa Cole says:
    March 11, 2017 at 8:32 am

    I just sent an email directly to the property owner Westwood Financial asking them to reverse the decision. I’m hoping they get thousands of similar emails, etc.

    Reply
  • Musxafa Yusuf Musxafa Yusuf says:
    March 11, 2017 at 8:43 am

    ok

    Reply
  • Jacquelyn says:
    March 11, 2017 at 8:43 am

    Wow…some people at the top must feel threatened

    Reply
  • Julien Walcott says:
    March 11, 2017 at 10:42 am

    Judith Walker

    Reply
  • Lish Dionne says:
    March 11, 2017 at 11:42 am

    I read the article, and I’m blown away. Ridiculous.

    Reply
  • Maggie L Davis says:
    March 11, 2017 at 11:42 am

    They are Absolutely Beautiful! !! Keep this up

    Reply
  • Carmen Cruz says:
    March 11, 2017 at 12:43 pm

    I live right down in Smyrna, maybe I need to grab some of my curvy sisters and drive up there and support the store ASAP!

    Reply
  • Felicita Rody says:
    March 11, 2017 at 12:43 pm

    Nic

    Reply
  • Lisa Phillips Brooks says:
    March 11, 2017 at 12:43 pm

    I swear the hypocrisy is getting more and more unbearable.

    Reply
  • Steph Ortiz says:
    March 11, 2017 at 2:43 pm

    Shivis Ortiz Isi Dominguez

    Reply
  • Molly Reid says:
    March 11, 2017 at 3:42 pm

    Poor taste?! F that.

    Reply
  • Yesenya Garza says:
    March 11, 2017 at 3:42 pm

    Quiero

    Reply
  • Diosa Negra says:
    March 11, 2017 at 5:42 pm

    All of this “othering” of anyone who isn’t White, heterosexual, able-bodied and thin……. Ya’ll see this, right???? The moment you “other” another human being…..you invite all manner of abuse…..

    Reply
    • Diosa Negra says:
      March 13, 2017 at 10:42 am

      And, as we all know too well, there are legion would like nothing better than to abuse anyone who is “different”….

      Reply
  • Alfredo Pinto says:
    March 11, 2017 at 8:43 pm
    Reply
  • Wondrea Yvette Gilmore says:
    March 12, 2017 at 12:43 am

    ♥️♥️♥️♥️

    Reply
  • João Victor Bronzatti Guedes says:
    March 12, 2017 at 5:42 am

    Fodasse

    Reply
  • Gemzy Bolt says:
    March 12, 2017 at 6:43 am

    It’s not curvy though is it? It’s overweight

    Reply
    • Diosa Negra says:
      March 13, 2017 at 10:42 am

      So, what if they are? “Overweight” people (women) EXIST, no matter how much others would not like them to. The world doesn’t work that way…

      Reply
    • Gemzy Bolt says:
      March 14, 2017 at 8:43 am

      I agree Diosa, just meant there is a difference, this is curvy:

      Reply
  • Cora Barocio says:
    March 12, 2017 at 2:42 pm

    #RESIST

    Reply
  • Andee-Louise Gilchrist says:
    March 12, 2017 at 2:42 pm

    How rude.

    Reply
  • Deidre Briar says:
    March 12, 2017 at 2:42 pm

    #noshamelivirae LOVE the display.

    Reply
  • Chrystal Bougon says:
    March 12, 2017 at 4:42 pm

    b.s. !

    Reply
  • Delphy Moore Muñoz Avalos says:
    March 12, 2017 at 6:42 pm

    BEUATYFUL MODELS

    Reply
  • Rosa Maria Osuna Rosado says:
    March 12, 2017 at 9:42 pm

    Que bien justo lo que necesito

    Reply
  • Theresa Lindsay says:
    March 12, 2017 at 10:42 pm

    I absolutely support Livi Rae. I purchased bras from them via their digital sizing. Great customer service….correct sizing….and great prices. Even if you dont live close to their store, you can support them.

    Reply
  • Gabriella Silva says:
    March 12, 2017 at 11:42 pm

    Plain discrimination. Platex had bra ads like these way back in the 70’s,,, with those old Granny bras and undies.

    Reply
  • Keeshia Anderson says:
    March 13, 2017 at 2:42 am

    So the msg that they are sending is unless it is anorexic Victoria’s Secret models, all others are inappropriate? Bullshit.

    Reply
  • Ellen Scott says:
    March 13, 2017 at 7:42 am

    Okay bullshit

    Reply
  • Michael Allan says:
    March 22, 2017 at 7:44 pm

    It’s the Egotistically Ignorant Neo Nazi’s who would have the add removed. It’s segregation. I wish people would wake up to themselves and realise that this planet is a huge melting pot of genetically evolved human’s, and we need to move forward with our thinking, not backwards . . .

    Reply

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